{"id":114279,"date":"2020-11-18T11:34:16","date_gmt":"2020-11-18T10:34:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=114279"},"modified":"2020-11-18T15:07:21","modified_gmt":"2020-11-18T14:07:21","slug":"amazon-lanza-amazon-pharmacy","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114279","title":{"rendered":"Amazon lanza Amazon Pharmacy para comercializar f\u00e1rmacos con receta"},"content":{"rendered":"<p><strong>Amazon ha a\u00f1adido una nueva categor\u00eda a su marketplace. Se trata de Amazon Pharmacy, una nueva tienda dentro de la plataforma que permite a los usuarios pedir por Amazon sus medicamentos con prescripci\u00f3n. Adem\u00e1s, los compradores suscritos a Prime podr\u00e1n adquirir f\u00e1rmacos gen\u00e9ricos y de marca con un 80% y un 40% de descuento si no disponen de un seguro m\u00e9dico.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tras la compra en 2018 de la startup <strong>PillPack<\/strong> &#8211; especializada en la entrega de medicamentos a domicilio a personas con enfermedades cr\u00f3nicas-, la compa\u00f1\u00eda estadounidense ha aprovechado la infraestructura de \u00e9sta para servir a sus clientes la posibilidad de pedir y recibir en su domicilio los medicamentos recetados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPillPack ha proporcionado un servicio farmac\u00e9utico excepcional para las personas con enfermedades cr\u00f3nicas en los \u00faltimos seis a\u00f1os. Ahora, expandimos nuestra farmacia a Amazon.com para ayudar a m\u00e1s consumidores a ahorrar tiempo y dinero\u201d, ha destacado <strong>Doug Herrington<\/strong>, vicepresidente senior de consumidores de Norteam\u00e9rica en <strong>Amazon<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La experiencia de compra que caracteriza al marketplace contin\u00faa siendo la misma para Amazon Pharmacy. Para los clientes suscritos al servicio Premium, la compa\u00f1\u00eda mantiene la entrega gratuita en dos d\u00edas. Y ofrece, adem\u00e1s, <strong>descuentos de hasta el 80% y el 40% en medicamentos gen\u00e9ricos y de marca para aquellos que no dispongan de un seguro m\u00e9dico<\/strong>, procedentes de <strong>m\u00e1s de 50.000 farmacias asociadas<\/strong> a la nueva tienda del marketplace.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado la empresa, los compradores pueden a\u00f1adir de forma segura su informaci\u00f3n m\u00e9dica y gestionar todas sus recetas. E incluso, <strong>solicitar a su m\u00e9dico que env\u00ede la prescripci\u00f3n directamente a Amazon Pharmacy<\/strong> para su preparaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A este respecto, han recalcado la seguridad que proporcionan a la informaci\u00f3n que dejar\u00edan sus clientes en la nueva tienda del marketplace, al asegurar que <strong>no comparten los datos sanitarios con otras entidades fuera del \u00e1mbito farmac\u00e9utico<\/strong>, con objetivos publicitarios o de marketing sin contar con el permiso expl\u00edcito del cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>TJ Parker<\/strong>, vicepresidente de <strong>Amazon Pharmacy<\/strong>, ha recordado la meta con la que han dise\u00f1ado el nuevo servicio, \u201csituando al cliente en el centro, en una industria con escasa conveniencia y que puede resultar confusa\u201d. Aunque sustancial y en auge por la crisis sanitaria, que a d\u00eda de hoy acumula un volumen de ingresos de m\u00e1s de 300.000 millones de d\u00f3lares.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de ecommerce ha a\u00f1adido en su marketplace Amazon Pharmacy, que permite a los usuarios residentes en Estados Unidos pedir medicamentos con receta. <\/p>\n","protected":false},"author":29,"featured_media":114281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2154],"class_list":["post-114279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lanza Amazon Pharmacy para comercializar f\u00e1rmacos con receta<\/title>\n<meta name=\"description\" content=\"Amazon ha a\u00f1adido una nueva categor\u00eda a su marketplace. 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