{"id":114263,"date":"2020-11-20T13:50:01","date_gmt":"2020-11-20T12:50:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=114263"},"modified":"2020-11-20T15:14:34","modified_gmt":"2020-11-20T14:14:34","slug":"juego-online-y-apuestas-como-abordar-restricciones-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114263","title":{"rendered":"C\u00f3mo abordar los desaf\u00edos que se avecinan en la industria del juego online y las apuestas"},"content":{"rendered":"
\"\"
Luis Freyre-Alc\u00e1ntara.<\/figcaption><\/figure>\n

Diversos formatos de anuncios que podr\u00e1n ser emitidos exclusivamente en horarios de madrugada, el veto de bonos y ofertas de captaci\u00f3n, y la desaparici\u00f3n de patrocinios en equipos deportivos o de <\/strong>celebrities<\/strong> <\/em>promocionando casas de apuestas son solo algunas de las normas que nos esperan<\/a>.<\/p>\n

De entre los medios y marcas afectados, indudablemente habr\u00e1 ganadores y perdedores, afortunados y rezagados, pero todos tendr\u00e1n que plantear una estrategia diferente a la que ven\u00edan haciendo<\/strong>. \u00bfC\u00f3mo adaptarse?<\/p>\n

Digitalmente, apostando por la creaci\u00f3n de contenido que permita continuar con las acciones de publicidad del juego online. El link building <\/em>cobrar\u00e1 mayor importancia,<\/strong> la estrategia digital derivar\u00e1 hacia alternativas como blogs, art\u00edculos y nuevas p\u00e1ginas<\/strong> para atraer usuarios.<\/p>\n

\u00abLa construcci\u00f3n y reafirmaci\u00f3n de la identidad de marca dar\u00e1n un giro importante hacia la fidelizaci\u00f3n\u00bb<\/strong><\/p><\/blockquote>\n

Las restricciones, a pesar de ser importantes, permitir\u00e1n mantener el enfoque en m\u00faltiples disciplinas. Para nosotros, la clave est\u00e1 en hacer eficientes las acciones, en maximizar el uso de los datos y el intent based marketing<\/em><\/strong> para mejorar el rendimiento y la rentabilidad.<\/p>\n

Poniendo el foco en la estrategia de marca se estimular\u00e1 el performance<\/em><\/strong>. En un sector en el que el consumidor tiene una gran sensibilidad por las promociones, bonos y ofertas de suscripci\u00f3n<\/strong>; la construcci\u00f3n y reafirmaci\u00f3n de la identidad de marca dar\u00e1n un giro importante hacia la fidelizaci\u00f3n, el UX y soporte del usuario, y la tecnolog\u00eda, que har\u00e1n del juego online y las apuestas, una experiencia sencilla y atractiva.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00abA\u00fan no llega esa normalidad de la que hemos hablado durante meses y, sin embargo, el Ministerio del Consumo ha preparado una nueva regulaci\u00f3n de la publicidad de casas de Apuestas y Juego Online que limitar\u00e1 significativamente a los anunciantes\u00bb. Un art\u00edculo de Luis Freyre-Alc\u00e1ntara, performance brand senior manager de Performics. <\/p>\n","protected":false},"author":14,"featured_media":114500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6155],"class_list":["post-114263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-juego-online"],"acf":[],"yoast_head":"\nJuego online: \u00bfC\u00f3mo abordar las restricciones de la nueva normativa?<\/title>\n<meta name=\"description\" content=\"Art\u00edculo que avanza diferentes estrategias para abordar las restricciones que la nueva normativa aplica al juego online y su publicidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=114263\" \/>\n<meta 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