{"id":114096,"date":"2020-12-19T13:11:31","date_gmt":"2020-12-19T12:11:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=114096"},"modified":"2021-02-19T13:12:25","modified_gmt":"2021-02-19T12:12:25","slug":"contenidos-revista-ipmark-875-noviembre-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114096","title":{"rendered":"Contenidos Revista IPMARK 875 Noviembre 2020"},"content":{"rendered":"<p>FIRMA INVITADA: <span style=\"color: #ff0000;\">Tiempo de conectar.<\/span> Oliver Vallecillo, miembro de la junta de la Asociaci\u00f3n de Empresas Consultoras en Relaciones P\u00fablicas y Comunicaci\u00f3n- ADECEC<\/p>\n<hr \/>\n<p>ENTREVISTA DE PORTADA: <span style=\"color: #ff0000;\">\u00a1Larga vida a los refrescos!<\/span> Natalia Suazo, directora de marketing de la categor\u00eda de Bebidas de PspsiCo para el Suroeste de Eruopa.<\/p>\n<hr \/>\n<p>EMPRESAS<\/p>\n<p><a href=\"https:\/\/ipmark.com\/premios-eficacia-2020-palmares\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bankinter, GP en los Premios Eficacia 2020<\/a><\/p>\n<p>Los TOP5 Excellence-Estrategias de marketing 2020 est\u00e1n en marcha<\/p>\n<p>Las \u201cleyes\u201d que toda estrategia de marketing de \u00e9xito debe acatar<\/p>\n<p><a href=\"https:\/\/ipmark.com\/best-global-brands-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple, la marca m\u00e1s poderosa del mundo, aumenta su valor un 38%<\/a><\/p>\n<p><a href=\"https:\/\/ipmark.com\/las-mejores-marcas-del-mundo-y-sus-prioridades\/\" target=\"_blank\" rel=\"noopener noreferrer\">Liderazgo, engagement y relevancia: prioridad de las mejores marcas del mundo<\/a><\/p>\n<p>Buscar la oportunidad en medios del caos<\/p>\n<hr \/>\n<p>DOSSIER PACKAGING\/PLV<\/p>\n<p><a href=\"https:\/\/ipmark.com\/packaging-punto-de-contacto-esencial-consumidor\/\" target=\"_blank\" rel=\"noopener noreferrer\">El packaging ante su gran oportunidad<\/a><\/p>\n<p><a href=\"https:\/\/ipmark.com\/las-empresas-espanoles-se-llevan-26-premios-en-los-pentawards-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pentawards 2020: el palmar\u00e9s espa\u00f1ol<\/a><\/p>\n<p>Premios ARCA 2020: ocho oros para el packaging espa\u00f1ol<\/p>\n<p>Caso de \u00e9xito: Littlestudio para Beveland<\/p>\n<p>Caso de \u00e9xito Barllegroup para Licor 34<\/p>\n<p>DECALOGO SOSTENIBLE: <strong>LEGO<\/strong>. <span style=\"color: #ff0000;\">Construir un futuro mejor para los adultos del ma\u00f1ana<\/span><\/p>\n<hr \/>\n<p>ESPECIAL AGENCIAS DE COMUNICACI\u00d3N Y PR<\/p>\n<p>La comunicaci\u00f3n de una crisis radical<\/p>\n<p>Primera aproximaci\u00f3n<\/p>\n<p><a href=\"https:\/\/ipmark.com\/la-comunicacion-catalizador-de-la-transicion-sostenible\/\" target=\"_blank\" rel=\"noopener noreferrer\">La comunicaci\u00f3n, catalizador de la transici\u00f3n sostenible<\/a><\/p>\n<p>\u201cEn muchas agencias se tiene a descuidar al cliente al poco de haberlo ganado\u201d Mario Jim\u00e9nez Arroyo, fundador y socio director de PRGarage.<\/p>\n<p>\u201cLas marcas que crean v\u00ednculos unen a las personas\u201d Albert Santos, CEO de Evercom<\/p>\n<p>\u201cEstos meses hemos ampliado nuestra cartera con 11 nuvos clientes\u201d Mar\u00eda Mart\u00edn-Oar, CEO de WK Communication<\/p>\n<hr \/>\n<p>AGENCIAS<\/p>\n<p>La magia de la creatividad 3.0 C de c 2020<\/p>\n<p>\u201cSobrevaloramos la personalidad de nuestro target y subestimamos el poder del contexto\u201d Lorena Garrido y Guillermo L\u00e1zaro, responsable del departamento de estrategia de BTOB<\/p>\n<p>\u201cJuntos hasta donde quieras llegar\u201d, la primera campa\u00f1a global de Mapfre<\/p>\n<p>Caso de \u00e9xito: Zenith, Publicis Media Content y Clear Channel para Telepizza<\/p>\n<hr \/>\n<p>INVESTIGACI\u00d3N<\/p>\n<p><a href=\"https:\/\/ipmark.com\/tendencias-food-2020-investigacion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vivir para comer y comer para vivir<\/a><\/p>\n<hr \/>\n<p>MEDIOS<\/p>\n<p>La TV, EL NUEVO \u2018eSCANparate\u2019 para las marcas<\/p>\n<hr \/>\n<p>MARKERTING DIGITAL<\/p>\n<p>\u201cVamos a revolucionar el mundo de la publicidad\u201d Rodrigo Gonz\u00e1lez, head of sales de Spotify Espa\u00f1a<\/p>\n<p><a href=\"https:\/\/ipmark.com\/ecommerce-post-covid19-sap-commerce-forum\/\" target=\"_blank\" rel=\"noopener noreferrer\">Escucha, agilidad y sostenibilidad marcan el rumbo del ecommerce<\/a><\/p>\n<p><a href=\"https:\/\/ipmark.com\/inspirational-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inspirational 2020. Escuchar y crear para alcanzar al usuario gamer<\/a><\/p>\n<p>Salesforce Live Espa\u00f1a 2020. <a href=\"https:\/\/ipmark.com\/salesforce-live-espana-2020-es-momento-de-tomar-decisiones-valientes\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cEs el momento de tomar decisiones valientes\u00bb<\/a><\/p>\n<hr \/>\n<p>INFORME JUEGOS Y APUESTAS<\/p>\n<p>El sector del juego navega a contracorriente<\/p>\n<p>Juegos y Apuestas recort\u00f3 su inversi\u00f3n casi un 40% en el primer semestre de 2020<\/p>\n<p>Entre Loter\u00eda Nacional y BET365 \u2018anda\u2019 el juego<\/p>\n<p>Recuerdo e inversi\u00f3n no son l\u00edneas paralelas<\/p>\n<hr \/>\n<p>EVENTOS<\/p>\n<p>(SOMOS) apuesta por la fusi\u00f3n y complementariedad de talentos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estos son los contenidos del n\u00famero de noviembre 2020 de la revista IPMARK.<\/p>\n","protected":false},"author":28,"featured_media":114104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-114096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contenidos Revista IPMARK 875 Noviembre 2020<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=114096\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenidos Revista IPMARK 875 Noviembre 2020\" \/>\n<meta property=\"og:description\" content=\"Estos son los contenidos del n\u00famero de noviembre 2020 de la revista IPMARK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=114096\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-19T12:11:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-19T12:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/fotoefectos.com_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Herrador\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Herrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096\"},\"author\":{\"name\":\"Clara Herrador\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"headline\":\"Contenidos Revista IPMARK 875 Noviembre 2020\",\"datePublished\":\"2020-12-19T12:11:31+00:00\",\"dateModified\":\"2021-02-19T12:12:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096\"},\"wordCount\":423,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fotoefectos.com_.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=114096\",\"name\":\"Contenidos Revista IPMARK 875 Noviembre 2020\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fotoefectos.com_.jpg\",\"datePublished\":\"2020-12-19T12:11:31+00:00\",\"dateModified\":\"2021-02-19T12:12:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=114096\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fotoefectos.com_.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fotoefectos.com_.jpg\",\"width\":1024,\"height\":784},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114096#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contenidos Revista IPMARK 875 Noviembre 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\",\"name\":\"Clara Herrador\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"caption\":\"Clara Herrador\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=28\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contenidos Revista IPMARK 875 Noviembre 2020","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=114096","og_locale":"es_ES","og_type":"article","og_title":"Contenidos Revista IPMARK 875 Noviembre 2020","og_description":"Estos son los contenidos del n\u00famero de noviembre 2020 de la revista IPMARK.","og_url":"https:\/\/ipmark.com\/?p=114096","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-12-19T12:11:31+00:00","article_modified_time":"2021-02-19T12:12:25+00:00","og_image":[{"width":1024,"height":784,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/fotoefectos.com_.jpg","type":"image\/jpeg"}],"author":"Clara Herrador","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Clara Herrador","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=114096#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=114096"},"author":{"name":"Clara Herrador","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"headline":"Contenidos Revista IPMARK 875 Noviembre 2020","datePublished":"2020-12-19T12:11:31+00:00","dateModified":"2021-02-19T12:12:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=114096"},"wordCount":423,"image":{"@id":"https:\/\/ipmark.com\/?p=114096#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fotoefectos.com_.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=114096","url":"https:\/\/ipmark.com\/?p=114096","name":"Contenidos Revista IPMARK 875 Noviembre 2020","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=114096#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=114096#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fotoefectos.com_.jpg","datePublished":"2020-12-19T12:11:31+00:00","dateModified":"2021-02-19T12:12:25+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=114096#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=114096"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=114096#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/fotoefectos.com_.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fotoefectos.com_.jpg","width":1024,"height":784},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=114096#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Contenidos Revista IPMARK 875 Noviembre 2020"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621","name":"Clara Herrador","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","caption":"Clara Herrador"},"url":"https:\/\/ipmark.com\/?author=28"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/114096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114096"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/114096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/114104"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}