{"id":114029,"date":"2020-11-12T18:33:35","date_gmt":"2020-11-12T17:33:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=114029"},"modified":"2020-11-12T18:38:51","modified_gmt":"2020-11-12T17:38:51","slug":"turespana-promociona-las-islas-canarias-al-mercado-internacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114029","title":{"rendered":"Turespa\u00f1a promociona las Islas Canarias en el mercado internacional"},"content":{"rendered":"<p><b>El Instituto de Turismo de Espa\u00f1a (Turespa\u00f1a) ha lanzado la campa\u00f1a internacional <\/b><b><i>\u2018Back to the Canary Islands, back to Spain<\/i><\/b><b>\u2019 para posicionar a las Islas Canarias como destino tur\u00edstico para esta temporada oto\u00f1o-invierno.\u00a0<\/b><\/p>\n<p>Dise\u00f1ada por Turespa\u00f1a, este trabajo publicitario estar\u00e1 <b>presente en formato digital desde el 11 de noviembre en mercados europeos,<\/b> como Suecia, que no cuenta con restricci\u00f3n de viaje a nuestro pa\u00eds, o Reino Unido, regi\u00f3n que pronto abrir\u00e1 sus fronteras hacia las islas espa\u00f1olas. Reyes Maroto, ministra de Industria, Comercio y Turismo, y Miguel Sanz, director general de Turespa\u00f1a, han presentado la acci\u00f3n a los medios.<\/p>\n<p>La campa\u00f1a ha sido creada para el <b>entorno digital <\/b>que permite a los protagonistas actuar con m\u00e1s flexibilidad en el actual entorno vol\u00e1til, teniendo en cuenta a cualquier emisor en tiempo real. Adem\u00e1s, esta estrategia utilizar\u00e1 el <em>big data<\/em> para la <b>segmentaci\u00f3n de las audiencias<\/b> y el <em>branded conten<\/em>t para mejorar los mensajes de <b>seguridad de los viajes a las Islas Canarias, <\/b>teniendo presencia en medios extranjeros, como <strong><em>The Times.<\/em><\/strong><b><br \/>\n<\/b><\/p>\n<p>Tambi\u00e9n supone un reforzamiento de la comunicaci\u00f3n, al estar alineada con la <b>campa\u00f1a, recientemente, lanzada por Promotur<\/b> (ente canario de promoci\u00f3n tur\u00edstica), de la mano de diferentes acciones de marketing que Turespa\u00f1a est\u00e1 desarrollando a trav\u00e9s de la red de Consejer\u00edas de Turismo en el exterior, con el objetivo de incrementar el posicionamiento en la temporada de invierno de la regi\u00f3n.<\/p>\n<p>El spot, compuesto de varias piezas audiovisuales, refleja los principales atractivos para los turistas, como son <b>el sol, la playa o la naturaleza.\u00a0<\/b><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\">\ud83d\udc49\ud83c\udffcLa campa\u00f1a <a href=\"https:\/\/twitter.com\/hashtag\/BacktoCanaryIslands?src=hash&amp;ref_src=twsrc%5Etfw\">#BacktoCanaryIslands<\/a> presenta las experiencias que los turistas pueden vivir en el archipi\u00e9lago, con una oferta de sol y playa, gastron\u00f3mica deportiva, naturaleza y estilo de vida \u00fanicos.\u2935\ufe0f <a href=\"https:\/\/t.co\/On5YxXYXCL\">pic.twitter.com\/On5YxXYXCL<\/a><\/p>\n<p>&mdash; Ministerio de Industria, Comercio y Turismo (@mincoturgob) <a href=\"https:\/\/twitter.com\/mincoturgob\/status\/1326519143147958277?ref_src=twsrc%5Etfw\">November 11, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u2018Back to the Canary Islands, back to Spain\u2019 es 100% digital, y cuenta con una estrategia de branded content en medios extranjeros.<\/p>\n","protected":false},"author":30,"featured_media":114032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-114029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turespa\u00f1a promociona las Islas Canarias al mercado internacional<\/title>\n<meta name=\"description\" content=\"Turespa\u00f1a promociona las Islas Canarias al mercado internacional en su \u00faltima campa\u00f1a \u2018Back to the Canary Islands, back to Spain\u2019 .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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