{"id":113904,"date":"2020-11-11T14:25:44","date_gmt":"2020-11-11T13:25:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=113904"},"modified":"2020-11-11T18:30:27","modified_gmt":"2020-11-11T17:30:27","slug":"apple-tree-presenta-nueva-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113904","title":{"rendered":"Apple Tree presenta su nueva identidad corporativa"},"content":{"rendered":"

La agencia de comunicaci\u00f3n Apple Tree<\/a> apuesta por una imagen m\u00e1s innovadora y estrat\u00e9gica en su nueva identidad corporativa.<\/b><\/p>\n

La empresa busca alinear su nueva imagen con su <\/span>filosof\u00eda \u2018New Thinking\u2019<\/b>, implementada en el ADN de la compa\u00f1\u00eda desde su nacimiento, con la que quieren influir en la percepci\u00f3n, aumentar la relevancia y hacer crecer el negocio de sus clientes.\u00a0<\/span><\/p>\n

Desde 2007, Apple Tree ha desarrollado estrategias de comunicaci\u00f3n innovadoras basadas en esta filosof\u00eda, en colaboraci\u00f3n con m\u00e1s de 400 marcas. Su ADN empresarial, presente en su propuesta, se dise\u00f1a en funci\u00f3n a los valores de: <\/span>Estrategia<\/b>, que se basa en analizar el big data, presentando los insights que sirven para construir trabajos diferenciales; <\/span>Valent\u00eda<\/b>; <\/span>Prop\u00f3sito y enfoque PR<\/b>, en el que buscan mejorar el engagement de las empresas con su p\u00fablico objetivo; y <\/span>Diversidad e Integraci\u00f3n.<\/b><\/p>\n

New Thinking<\/h3>\n

\u201cEstamos muy orgullosos de presentar hoy la nueva imagen de Apple Tree, que redondea la esencia que hemos tenido desde nuestro nacimiento y que est\u00e1 inspirada en la historia de Issac Newton<\/strong>. Nuestro nuevo logo representa la manzana que cae del \u00e1rbol y tambi\u00e9n la visi\u00f3n que tuvo Newton al verla caer. Sin duda, la vio de forma diferente, con New Thinking\u00bb, explica Carme Mir\u00f3, founding partner<\/em> de la agencia<\/strong>.<\/p>\n

Y a\u00f1ade: \u201cLa filosof\u00eda New Thinking es el reflejo de nuestro esp\u00edritu de ir m\u00e1s all\u00e1 y de no conformarnos con lo que ya conocemos o lo que ya hemos hecho. De no quedarnos con las campa\u00f1as de reputaci\u00f3n o las estrategias de visibilidad que han funcionado, si no de querer ir un paso m\u00e1s all\u00e1 y tener el valor de ser siempre innovadores y curiosos<\/strong>. Ese punto de atrevimiento y de pensar en grande<\/strong> trabajando en equipo con nuestros clientes es un punto diferencial de nuestra filosof\u00eda\u201d.<\/p>\n

\u201cCreemos decididamente que el NEW THINKING hoy en d\u00eda resulta m\u00e1s necesario que nunca. Porque todos tenemos muchas ganas de hacer cosas con impacto y de cambiar no s\u00f3lo la comunicaci\u00f3n y las empresas, sino de contribuir a construir un mundo mejor\u201d, concluye Carme Mir\u00f3.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

La agencia Apple Tree cuenta con un <\/span>equipo de 150 profesionales en cinco oficinas (Madrid, Barcelona, Londres, Bogot\u00e1 y M\u00e9xico) <\/b>ubicadas en tres continentes. Considerada la primera empresa de comunicaci\u00f3n estrat\u00e9gica en innovaci\u00f3n, creatividad y digital de Espa\u00f1a (\u2018PR Scope 2019\u2019 de Scopen) y se sit\u00faa entre las 40 agencias independientes m\u00e1s creativas del mundo, seg\u00fan la lista WINA 2019.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La empresa busca alinear su imagen con su filosof\u00eda \u2018New Thinking\u2019, implementada en el ADN de la compa\u00f1\u00eda desde su nacimiento.<\/p>\n","protected":false},"author":30,"featured_media":113905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2225],"class_list":["post-113904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-branding"],"acf":[],"yoast_head":"\nApple Tree presenta nueva identidad corporativa - IPMARK<\/title>\n<meta name=\"description\" content=\"La agencia Apple Tree presenta nueva identidad corporativa, basada y alineada con su ADN empresarial 'New Thinking'.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=113904\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Tree presenta nueva identidad corporativa - 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