{"id":113832,"date":"2020-11-10T13:58:30","date_gmt":"2020-11-10T12:58:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=113832"},"modified":"2020-11-10T15:10:39","modified_gmt":"2020-11-10T14:10:39","slug":"cambios-ley-general-de-comunicacion-audiovisual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113832","title":{"rendered":"Los cambios que se avecinan con la nueva Ley General de Comunicaci\u00f3n Audiovisual"},"content":{"rendered":"<p><strong>La Secretar\u00eda de Estado de Telecomunicaciones, dependiente del Ministerio de Econom\u00eda y Transformaci\u00f3n Digital, ha presentado el borrador de la futura Ley General de Comunicaci\u00f3n Audiovisual &#8211; y que, una vez aprobada, sustituir\u00e1 a la norma vigente desde 2010-. Entre las principales novedades, destacan la eliminaci\u00f3n del l\u00edmite de 12 minutos de publicidad por hora de emisi\u00f3n y la extensi\u00f3n de las medidas recogidas a plataformas OTT y redes sociales donde se comparte v\u00eddeo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan se se\u00f1ala en el anteproyecto de ley publicado por la secretar\u00eda, la nueva norma<strong> elimina el l\u00edmite impuesto a las cadenas de televisi\u00f3n lineal de ofrecer 12 minutos de publicidad por cada hora de emisi\u00f3n<\/strong>, lo que abre la puerta a cortes publicitarios de mayor extensi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El hecho de poder contar con espacios publicitarios m\u00e1s amplios no implica, sin embargo, un incremento del tiempo dedicado a publicidad. De acuerdo con el borrador, se establecen <strong>dos franjas horarias<\/strong>, desde las seis de la ma\u00f1ana hasta las seis de la tarde, y de las seis de la tarde hasta las doce de la noche, donde se podr\u00e1n ofrecer <strong>144 minutos de anuncios<\/strong> en la primera, y un total de <strong>72<\/strong> en la segunda.\u00a0<\/span><\/p>\n<div class=\"register-container\"><div class=\"register-bg\"><\/div><div class=\"box-register\">\t<div class=\"content\">\t\t<p class=\"intro\">\u00bfTe gusta este contenido?<\/p>\t\t<h2 class=\"title-register\">Reg\u00edstrate<\/h2>\t\t<p class=\"featured text\">\u00a1Es Gratis! Hazlo ahora y sigue disfrutando de este contenido y de mucho m\u00e1s<\/p>\t\t<div class=\"box-button button-register\">\t\t\t<a href=\"\/mi-cuenta\/\" class=\"cta register\">Reg\u00edstrate<\/a>\t\t<\/div>\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El anteproyecto de ley presentado por la Secretar\u00eda de Estado de Telecomunicaciones retira el l\u00edmite de emisi\u00f3n publicitaria de 12 minutos por hora en la televisi\u00f3n lineal, y la obligaci\u00f3n de las plataformas sociales donde se reproduzca v\u00eddeo de controlar que el contenido publicado no incite al odio y a la discriminaci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":113834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6072],"class_list":["post-113832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cambios que se avecinan en la Ley General de Comunicaci\u00f3n Audiovisual<\/title>\n<meta name=\"description\" content=\"El anteproyecto de Ley General de Comunicaci\u00f3n Audiovisual presenta como novedades un apartado dedicado a la protecci\u00f3n al menor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=113832\" \/>\n<meta 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