{"id":113812,"date":"2020-11-10T12:54:53","date_gmt":"2020-11-10T11:54:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=113812"},"modified":"2020-11-10T15:13:19","modified_gmt":"2020-11-10T14:13:19","slug":"ifema-prepara-sus-pabellones-para-producciones-audiovisuales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113812","title":{"rendered":"Ifema prepara sus pabellones para producciones audiovisuales\u00a0"},"content":{"rendered":"<p><b>El Palacio de Ferias y Congresos de Madrid (Ifema)<\/b><span style=\"font-weight: 400;\"> arranca en abril de 2021 su actividad ferial, con la organizaci\u00f3n de diferentes eventos presenciales y, de forma paralela, trabaja en otros proyectos, como la adecuaci\u00f3n de uno de sus pabellones para <\/span><b>rodajes de producciones audiovisuales.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ante la falta de actividad, <a href=\"https:\/\/ipmark.com\/entrevista\/eduardo-lopez-puertas-bitaube-director-general-de-ifema\/\">Ifema<\/a> presenta su nuevo proyecto de gesti\u00f3n de espacios orientado a dar servicio a <\/span><b>empresas audiovisuales y publicitarias<\/b><span style=\"font-weight: 400;\"> para producciones que requieran de entornos de grandes dimensiones y de caracter\u00edsticas especiales. Este nuevo negocio responde a las <\/span><b>necesidades de esta industria <\/b><span style=\"font-weight: 400;\">de ubicaciones para anuncios y producciones, como consecuencia de la proliferaci\u00f3n de plataformas audiovisuales de producci\u00f3n de contenidos que se est\u00e1n realizando en Espa\u00f1a.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-113813\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-1024x683.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-300x200.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-768x512.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-100x67.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-953x635.jpg 953w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-310x207.jpg 310w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-24x16.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-36x24.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-48x32.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Ifema-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No es la primera vez, Ifema ha colaborado como emplazamiento de producciones en estos \u00faltimos a\u00f1os, siendo escenario para grabaciones de anuncios, como el protagonizado Cristiano Ronaldo para <\/span><b>American Tourister,<\/b><span style=\"font-weight: 400;\"> o Diego Simeone para <\/span><b>Orange,<\/b><span style=\"font-weight: 400;\"> as\u00ed como para producciones como, \u2018White Lines\u2019 de <\/span><b>Netflix<\/b><span style=\"font-weight: 400;\">; \u2018\u00c9lite\u2019 de Netflix, con <\/span><b>ZetaFicion y Maras<\/b><span style=\"font-weight: 400;\">; \u2018Ver, o\u00edr y callar\u2019, de <\/span><b>Globomedia,<\/b><span style=\"font-weight: 400;\"> o spots como el \u00faltimo de <\/span><b>Colgate <\/b><span style=\"font-weight: 400;\">producido por<\/span><b> Fight Films.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Acerca de la aportaci\u00f3n econ\u00f3mica del sector audiovisual, el Ministerio de Cultura se\u00f1ala que representa el 28% del total de industrias culturales, que en su conjunto constituyen<\/span><b> el 3,2% del PIB.<\/b><span style=\"font-weight: 400;\"> En 2019, gener\u00f3 m\u00e1s de 4.000 millones de euros, seg\u00fan el Observatorio Nacional de las Telecomunicaciones y de la Sociedad.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante la demanda de espacios para anuncios y producciones en Espa\u00f1a, Ifema lanza esta nueva l\u00ednea de negocio.<\/p>\n","protected":false},"author":30,"featured_media":113814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2398,2341],"class_list":["post-113812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-eventos","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ifema prepara sus pabellones para producciones audiovisuales\u00a0<\/title>\n<meta name=\"description\" content=\"Ifema prepara sus pabellones para producciones audiovisuales\u00a0ante la demanda de ubicaciones para rodajes en Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=113812\" 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