{"id":113758,"date":"2020-11-06T14:45:26","date_gmt":"2020-11-06T13:45:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=113758"},"modified":"2020-11-06T14:45:26","modified_gmt":"2020-11-06T13:45:26","slug":"carnicas-serrano-campana-libertad-eleccion-comer","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113758","title":{"rendered":"C\u00e1rnicas Serrano apuesta por la libertad de elecci\u00f3n en su nueva campa\u00f1a"},"content":{"rendered":"<p>Bajo el claim \u00ab<strong>Si\u00e9ntete libre para saborear cada momento de la vida<\/strong>\u00ab, la \u00faltima campa\u00f1a de comunicaci\u00f3n de C\u00e1rnicas Serrano se prolongar\u00e1 hasta finales de a\u00f1o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-113766\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk.jpg\" alt=\"\" width=\"345\" height=\"345\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk.jpg 345w, https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk-300x300.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk-150x150.jpg 150w, https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk-100x100.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk-24x24.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk-36x36.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Campana-SERRANO-Sientete-Libre-Mk-48x48.jpg 48w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/>Desarrollada a partir de una idea de Esteve Durb\u00e1 Brands, la acci\u00f3n promueve la <strong>libertad para disfrutar de todo tipo de productos<\/strong>, desde los que integran una cena ligera hasta los propios de una suculenta barbacoa; todo ello, en perfecto equilibrio gracias a la pr\u00e1ctica de ejercicio f\u00edsico.<\/p>\n<p>Desde un\u00a0 <a href=\"https:\/\/pasateaserrano.com\/sientetelibre\/\">sitio web<\/a> espec\u00edfico desde el que el <em>shopper<\/em> participa en la promoci\u00f3n a trav\u00e9s de los <em>stickers<\/em> -presentes en casi dos millones de productos- se articula una campa\u00f1a que integra recetas, sorteos y un <a href=\"https:\/\/www.youtube.com\/watch?v=8tOmT_5Vi-A\"><em>spot<\/em><\/a> protagonizado por una de las atletas de \u00e9lite del Club de Atletismo C\u00e1rnicas Serrano, <strong>Alicia P\u00e9rez<\/strong>, que ostenta los r\u00e9cords en Espa\u00f1a de 50 y 100 kil\u00f3metros.<\/p>\n<p><strong>Royal Comunicaci\u00f3n<\/strong> se encarga del plan de difusi\u00f3n de la campa\u00f1a, centrado en los <strong>Social Ads<\/strong> y el canal <strong>YouTube<\/strong> y reforzado con acciones protagonizadas por diferentes <em>influencers<\/em> en Instagram vinculados al mundo del deporte y estilo de vida.<\/p>\n<p>\u201cBuscamos un posicionamiento fiel a nuestra identidad y con el que aspiramos a que la marca est\u00e9 mentalmente disponible a trav\u00e9s de un amplio rango de motivaciones alrededor de la categor\u00eda, como pueden ser el placer, la salud o la conveniencia\u201d, explica <strong>\u00c1lex Salvador, director de marketing de C\u00e1rnicas Serrano<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a est\u00e1 protagonizada por una de las atletas de \u00e9lite del Club de Atletismo C\u00e1rnicas Serrano, Alicia P\u00e9rez, que ostenta los r\u00e9cords en Espa\u00f1a de 50 y 100 kil\u00f3metros.<\/p>\n","protected":false},"author":14,"featured_media":113761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-113758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1rnicas Serrano apuesta por la libertad de elecci\u00f3n en el &quot;comer&quot;<\/title>\n<meta name=\"description\" content=\"C\u00e1rnicas Serrano lanza una nueva campa\u00f1a en la que reivindica la libertad de elecci\u00f3n a la hora de comer, as\u00ed como la vida saludable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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