{"id":113730,"date":"2020-11-06T13:26:43","date_gmt":"2020-11-06T12:26:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=113730"},"modified":"2020-11-06T15:04:08","modified_gmt":"2020-11-06T14:04:08","slug":"festival-adce-2020-es-el-momento-de-pensar-actuar-e-innovar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113730","title":{"rendered":"ADCE 2020. ‘Get back the thinking’"},"content":{"rendered":"

Pensar, innovar, actuar y transformar, aspectos clave que los actores de la industria publicitaria deben tener en mente para cambiar y mejorar el mundo, seg\u00fan algunos de los conferenciantes de la s\u00e9ptima edici\u00f3n del certamen europeo de la creatividad, publicidad y dise\u00f1o gr\u00e1fico, \u2018ADCE European Creativity Festival<\/a>\u2019, organizado por Art Directors Club of Europe (ADCE), que se ha celebrado en formato virtual el 6 de noviembre.<\/b><\/p>\n

Bautizado como \u2018Festival de Festivales\u2019,<\/b> la convocatoria digital de 2020 ha puesto el foco en las personas y en las marcas que est\u00e1n creando prototipos o experimentando nuevas ideas para mejorar el mundo. Bajo el concepto \u2018Prototyping brands for a new era\u2019<\/b>, m\u00e1s de 20 creativos y expertos de Europa han compartido sus experiencias y han reflexionado sobre en qu\u00e9 punto se encuentra el sector. Desde Alemania, Julia von Winterfeldt, CEO y fundadora de Soulworx,<\/b> hizo hincapi\u00e9 en que ahora \u201ces el momento de preguntarnos qu\u00e9 estamos haciendo y por qu\u00e9<\/b>\u201d dentro de la industria de la creatividad, especialmente, \u201csus l\u00edderes\u201d, y a\u00f1adi\u00f3 que espera que no tenga que ocurrir otra gran crisis mundial para que \u201cnos paremos a pensar\u201d.<\/p>\n

\"\"
Julia von Winterfeldt, CEO y fundadora de Soulworx.<\/figcaption><\/figure>\n

\u201cResetear, aprender e investigar nuestro viaje\u201d<\/b><\/h3>\n

Desde Espa\u00f1a, David Ruiz, fundador y director creativo de Ruiz+Company<\/b>, ha hablado de la importancia de \u201csaber d\u00f3nde estamos y hacia d\u00f3nde vamos\u201d. Con m\u00e1s de 80 premios nacionales e internacionales a sus espaldas, Ruiz, ha trabajado en grandes agencias a nivel mundial, como Saatchi & Saatchi, Publicis, GGK, y Bassat Ogilvy & Mather<\/b>. Pero, hace cuatro a\u00f1os, decidi\u00f3 detenerse y resetear, y viajo en barco alrededor del mundo. <\/b>En esta experiencia, la naturaleza ha sido su lugar, como ha repetido en la intervenci\u00f3n, \u201cla naturaleza es humildad, respeto, vida, energ\u00eda y poder\u201d.<\/p>\n

\"\"
David Ruiz, fundador y director creativo de Ruiz+Company.<\/figcaption><\/figure>\n

En su speech<\/em>, el creativo ha dibujado una industria actual acelerada,<\/strong> en la que \u201cvemos muchas cosas en pocos segundos pero hacemos muy poco\u2026 \u00bfEs realmente esto lo que queremos? Entonces, estamos preparados para destruir el planeta. Pero, la verdad, es que tenemos que volver a pensar\u201d. En este \u201cget back the thinking<\/em>\u201d, David Ruiz ha recordado que la rutina y el confort son enemigos de la creatividad, porque crean comodidad. \u201cEs necesario ahora resetear, aprender e investigar nuestro viaje para cambiar la rutina, sin olvidarnos de hacer trabajos \u00e9ticos e inspiracionales, y conectar con la naturaleza\u201d<\/b>, ha concluido.<\/p>\n

Creatividad & tecnolog\u00eda<\/b><\/h3>\n

\"\"<\/p>\n

David Ruiz, junto a Julia von Winterfeldt, estuvo presente en una mesa redonda<\/b> moderada por Steve Vranakis, <\/b>curador del Festival y director creativo del Gobierno de Grecia, y Jamshid Alamut<\/b>i, asesor e impulsor del ADCE Festival y cofundador de House of Creative Entrepreneurship. En este coloquio virtual, los participantes han hablado de la tecnolog\u00eda y de la creatividad.<\/b> El espa\u00f1ol hizo hincapi\u00e9 en el que\u00a0 la tecnolog\u00eda supone para la industria, que \u00e9l considera que deben ir separados,<\/b> ya que \u201cpodemos perder el control de la Inteligencia Artificial en el futuro\u201d. Sobre esta reflexi\u00f3n, Jamshid Alamuti, quiso matizar si realmente la tecnolog\u00eda es peligrosa o somos nosotros los culpables de que lo sea.<\/p>\n

En el marco del s\u00e9ptimo festival, la gala de entrega de premios (29\u00aa de los ADCE Best of European Design and Advertising Awards<\/b>) se celebrar\u00e1 virtualmente el 17 de diciembre.<\/p>\n

    \n
  • (Fotograf\u00eda) Seg\u00fan las agujas del reloj: David Ruiz, Jamshid Alamuti, Steve Vranakis y Julia von Winterfeldt.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    S\u00e9ptima edici\u00f3n del certamen \u2018ADCE European Creativity Festival\u2019, organizado por Art Directors Club of Europe. Bautizado en 2020, el ‘El Festival de Festivales’.<\/p>\n","protected":false},"author":30,"featured_media":113733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6147,2114,2341],"class_list":["post-113730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-adce","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"\nFestival ADCE 2020. 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Es el momento de pensar, actuar e innovar\" \/>\n<meta property=\"og:description\" content=\"Festival ADCE 2020 ha celebrado su s\u00e9ptima edici\u00f3n en una convocatoria virtual con m\u00e1s de 20 creativos de Europa, el 6 de noviembre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=113730\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-06T12:26:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-06T14:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/mesa-david.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"832\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113730#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113730\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"ADCE 2020. ‘Get back the thinking’\",\"datePublished\":\"2020-11-06T12:26:43+00:00\",\"dateModified\":\"2020-11-06T14:04:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113730\"},\"wordCount\":602,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113730#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/mesa-david.jpg\",\"keywords\":[\"ADCE\",\"creatividad\",\"publicidad\"],\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113730\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=113730\",\"name\":\"Festival ADCE 2020. 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