{"id":113361,"date":"2020-10-30T11:38:27","date_gmt":"2020-10-30T10:38:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=113361"},"modified":"2020-10-30T11:38:27","modified_gmt":"2020-10-30T10:38:27","slug":"la-comercializadora-energia-plus-renueva-su-imagen-de-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113361","title":{"rendered":"La comercializadora Energ\u00eda Plus renueva su imagen de marca"},"content":{"rendered":"<p><b>Energ\u00eda Plus, propiedad del Grupo Prodiel, ha renovado su imagen de marca, con una nueva identidad visual, presente en la plataforma digital, de la mano de la agencia Parnasao, que ha trabajado codo con codo con la comercializadora durante estos \u00faltimos nueve meses.\u00a0<\/b><\/p>\n<p>En este periodo, la agencia ha desarrollado la papeler\u00eda, rotulaci\u00f3n, brochure, welcome pack para trabajadores, campa\u00f1a de marketing directo y de email marketing, acci\u00f3n de fidelizaci\u00f3n de clientes, plan de comunicaci\u00f3n para redes sociales, <strong>el nuevo site www.energiaplus.es<\/strong> y el spot corporativo de presentaci\u00f3n del proyecto.<\/p>\n<p>De este nuevo branding, destaca el dise\u00f1o del isotipo o imagen del logo, que es la suma de las<b> letras E y P, <\/b>iniciales de Energ\u00eda Plus, y que muestran una clavija de enchufe, en alusi\u00f3n a la actividad empresarial de la empresa.<\/p>\n<p>El spot, que tiene una duraci\u00f3n de 60&#8243;, se titula \u2018<strong>Amanecer<\/strong>\u2019 y representa la transici\u00f3n de un escenario oscuro de anta\u00f1o a uno transparente y luminoso del presente. Elaborado por Parnaso, ha sido dirigido por los <b>directores creativo Javier (\u2018Moto\u2019) y Jos\u00e9 Arribas<\/b>. El anunciante, <strong>Energ\u00eda DLR Comercializadora.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Spot Energia Plus\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SFUQ-JNDm1I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>La compa\u00f1\u00eda<b> Energ\u00eda Plus<\/b> es una de las mayores comercializadoras de energ\u00eda del mercado espa\u00f1ol en ofrecer servicios espec\u00ed\ufb01cos a grandes cuentas, empresas, pymes y productores de energ\u00eda. Cuenta con m\u00e1s de 85 millones de euros en facturaci\u00f3n,\u00a03.065 GWh comercializados en los tres \u00faltimos a\u00f1os y un suministro de energ\u00eda al equivalente a 350.000 hogares.<\/p>\n<p><b>Grupo Prodiel <\/b>es una multinacional especializada en la ingenier\u00eda, desarrollo, construcci\u00f3n y mantenimiento de plantas de generaci\u00f3n de energ\u00edas renovables y de proyectos de transmisi\u00f3n el\u00e9ctrica. es el tercer constructor mundial de parques fotovoltaicos. Con 621 millones de euros de facturaci\u00f3n, 6.000 MW instalados en los \u00faltimos cinco a\u00f1os y m\u00e1s de 2.000 empleados, est\u00e1 presente en 11 pa\u00edses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Parnaso ha desarrollado el nuevo branding, acompa\u00f1ado de la campa\u00f1a \u2018Amanecer\u2019.<\/p>\n","protected":false},"author":30,"featured_media":113363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225,2114],"class_list":["post-113361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La comercializadora Energ\u00eda Plus renueva su imagen de marca<\/title>\n<meta name=\"description\" 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