{"id":113357,"date":"2020-10-30T11:19:47","date_gmt":"2020-10-30T10:19:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=113357"},"modified":"2020-10-30T15:22:08","modified_gmt":"2020-10-30T14:22:08","slug":"nace-reprise-commerce-unidad-ipg-mediabrands","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113357","title":{"rendered":"Nace Reprise Commerce, la unidad de IPG Mediabrands para ecommerce"},"content":{"rendered":"<p><strong>Reprise, la agencia digital de IPG Mediabrands, ha anunciado el lanzamiento de Reprise Commerce, una nueva unidad de negocio especializada en ecommerce, que nace ante el auge del comercio electr\u00f3nico auspiciado por la pandemia de coronavirus.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva unidad combina las capacidades de Reprise en los medios de performance y ecommerce con la experiencia que han adquirido en comercio minorista, y <strong>proporcionar\u00e1 un enfoque hol\u00edstico del comercio digital<\/strong> que va m\u00e1s all\u00e1 del marketing, adentr\u00e1ndose en la cadena de suministro y las operaciones, el dise\u00f1o de estrategias y activaciones, al tiempo que se mantiene al cliente en el centro, seg\u00fan explican desde la agencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde la consultor\u00eda inicial hasta la activaci\u00f3n, Reprise Commerce dise\u00f1a y ejecuta estrategias centradas en el consumidor en todas las etapas del <em>ecommerce journey<\/em>, incluyendo <strong>eRetail, cadena de suministro y almacenamiento, marketplaces y D2C<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva divisi\u00f3n<strong> aglutinar\u00e1 a m\u00e1s de 250 profesionales de ecommerce<\/strong>. Seg\u00fan ha se\u00f1alado<strong> Vicente Ros<\/strong>, <em>managing director<\/em> de <strong>Reprise Spain<\/strong>, contar\u00e1n con el <strong>apoyo de Dimitri Maex, CEO Global de Reprise; Todd Bowman y Neilson Hal, veteranos de agencias digitales; Will Margaritis, ex de Amazon y Ritika Gupta, ex de Lazada<\/strong>. \u00abTambi\u00e9n en nuestras unidades de Madrid, Barcelona y Lisboa hemos ampliado estas capacidades con profesionales que representan lo mejor del mundo del performance y el comercio online, as\u00ed como las tecnolog\u00edas m\u00e1s punteras en este \u00e1mbito\u00bb, asegura.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>David Colomer<\/strong>, CEO de<strong> IPG Mediabrands<\/strong>, ha recordado, por su parte, la oportunidad que supone el comercio digital, donde algo <strong>m\u00e1s del 75% de internautas ya son compradores habituales<\/strong>. \u201cNunca ha habido un momento como este para desarrollar una propuesta<em> end-to-end<\/em> verdaderamente relevante para el mercado. Conectar la oportunidad que da el ecommerce con todo el poder de las inversiones en medios y marketing es la soluci\u00f3n\u201d, ha afirmado.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva divisi\u00f3n de Reprise, la agencia digital de IPG Mediabrands, contar\u00e1 con un equipo de m\u00e1s de 250 personas especializadas en ecommerce, que asesorar\u00e1n y pondr\u00e1n en marcha estrategias centradas en toda la cadena de valor, con el foco puesto en el comprador. <\/p>\n","protected":false},"author":29,"featured_media":113359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2154],"class_list":["post-113357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reprise Commerce, la unidad de IPG Mediabrands para ecommerce<\/title>\n<meta name=\"description\" content=\"Reprise, la agencia digital de IPG Mediabrands, ha anunciado el lanzamiento de Reprise Commerce, una nueva unidad especializada en ecommerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=113357\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reprise Commerce, la unidad de IPG Mediabrands para ecommerce\" \/>\n<meta property=\"og:description\" content=\"Reprise, la agencia digital de IPG Mediabrands, ha anunciado el lanzamiento de Reprise Commerce, una nueva unidad especializada en ecommerce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=113357\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T10:19:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T14:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/reprise-commerce.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Nace Reprise Commerce, la unidad de IPG Mediabrands para ecommerce\",\"datePublished\":\"2020-10-30T10:19:47+00:00\",\"dateModified\":\"2020-10-30T14:22:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357\"},\"wordCount\":324,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/reprise-commerce.jpeg\",\"keywords\":[\"ecommerce\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=113357\",\"name\":\"Reprise Commerce, la unidad de IPG Mediabrands para ecommerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/reprise-commerce.jpeg\",\"datePublished\":\"2020-10-30T10:19:47+00:00\",\"dateModified\":\"2020-10-30T14:22:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Reprise, la agencia digital de IPG Mediabrands, ha anunciado el lanzamiento de Reprise Commerce, una nueva unidad especializada en ecommerce\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=113357\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/reprise-commerce.jpeg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/reprise-commerce.jpeg\",\"width\":1140,\"height\":760,\"caption\":\"Nace Reprise Commerce, la nueva unidad de IPG Mediabrands centrada en ecommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113357#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nace Reprise Commerce, la unidad de IPG Mediabrands para ecommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reprise Commerce, la unidad de IPG Mediabrands para ecommerce","description":"Reprise, la agencia digital de IPG Mediabrands, ha anunciado el lanzamiento de Reprise Commerce, una nueva unidad especializada en ecommerce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=113357","og_locale":"es_ES","og_type":"article","og_title":"Reprise Commerce, la unidad de IPG Mediabrands para ecommerce","og_description":"Reprise, la agencia digital de IPG Mediabrands, ha anunciado el lanzamiento de Reprise Commerce, una nueva unidad especializada en ecommerce","og_url":"https:\/\/ipmark.com\/?p=113357","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-10-30T10:19:47+00:00","article_modified_time":"2020-10-30T14:22:08+00:00","og_image":[{"width":1140,"height":760,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/reprise-commerce.jpeg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=113357#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=113357"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Nace Reprise Commerce, la unidad de IPG Mediabrands para ecommerce","datePublished":"2020-10-30T10:19:47+00:00","dateModified":"2020-10-30T14:22:08+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=113357"},"wordCount":324,"image":{"@id":"https:\/\/ipmark.com\/?p=113357#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/reprise-commerce.jpeg","keywords":["ecommerce"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=113357","url":"https:\/\/ipmark.com\/?p=113357","name":"Reprise Commerce, la unidad de IPG Mediabrands para ecommerce","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=113357#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=113357#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/reprise-commerce.jpeg","datePublished":"2020-10-30T10:19:47+00:00","dateModified":"2020-10-30T14:22:08+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Reprise, la agencia digital de IPG Mediabrands, ha anunciado el lanzamiento de Reprise Commerce, una nueva unidad especializada en ecommerce","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=113357#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=113357"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=113357#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/reprise-commerce.jpeg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/reprise-commerce.jpeg","width":1140,"height":760,"caption":"Nace Reprise Commerce, la nueva unidad de IPG Mediabrands centrada en ecommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=113357#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Nace Reprise Commerce, la unidad de IPG Mediabrands para ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/113357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113357"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/113357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/113359"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}