Creatives for the future<\/a><\/strong> desarrolla su actividad con el foco en tres \u00e1reas:<\/p>\n1. Transformaci\u00f3n interna. <\/strong>Poner al alcance de la industria creativa herramientas y conocimiento para su propia transformaci\u00f3n hacia la sostenibilidad<\/span><\/strong>: alcanzar oficinas de cero residuo, intentar conseguir certificaciones sostenibles<\/span> como B Corp o Climate Neutral, promover la participaci\u00f3n de lxs empleados en acciones de impacto.<\/p>\n2. Concienciar dentro de las \u00e1reas de influencia del sector creativo. <\/strong>Usar el talento y la creatividad innatas del sector para educar, difundir y estimular la sostenibilidad<\/span>: poner la sostenibilidad<\/span> en todos los briefings de cliente, concienciar a la direcci\u00f3n de las empresas con las que se trabajan, y difundir el mensaje en charlas y eventos.<\/p>\n3. Hacer muy muy sexy la sostenibilidad. <\/span><\/strong>Desde Creatives for the Future se quiere dejar de tratar la sostenibilidad<\/span> desde un prisma catastrofista, y concebirlo como una oportunidad \u00fanica de mejorar nuestra presencia en el planeta para convertirnos en consumidores y empresas conscientes y para luchar por superar este gran reto colectivo. Todo ello comunicando siempre en positivo para as\u00ed convencer a los incr\u00e9dulos y lograr conseguir cambios de conciencia masivos.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Nacida en la agencia de branding Firma y liderada por Chacho Puebla, Jes\u00fas Revuelta, Lucas Romero, Lucid Agency, May\u00fascula, Multiplica, Nico Ordozgoiti, Nutcreatives y Runroom, la iniciativa Creatives for the future a\u00fana a un gran n\u00famero de agencias que lucha por hacer una transformaci\u00f3n interna, convertirse en agentes de cambio y promover acciones sostenibles entre sus clientes.<\/p>\n","protected":false},"author":14,"featured_media":113056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-113049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"\n
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![\"\"](\"https:\/\/ipmark.com\/wp-content\/uploads\/Futuro-verde-creatives-for-future-240x300.jpg\")
Tres ejes de acci\u00f3n<\/h2>\n