{"id":113023,"date":"2020-10-26T17:31:08","date_gmt":"2020-10-26T16:31:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=113023"},"modified":"2020-10-26T18:16:46","modified_gmt":"2020-10-26T17:16:46","slug":"inversion-publicitaria-en-facebook-instagram-tercer-trimestre","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=113023","title":{"rendered":"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4% en el tercer trimestre"},"content":{"rendered":"<p><strong>Los anunciantes parecen volver a confiar en la publicidad de Facebook. En el tercer trimestre del a\u00f1o, correspondiente a los meses de julio, agosto y septiembre, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% a nivel global respecto al segundo trimestre de 2020. Este porcentaje se situ\u00f3 en el 61,7% en Norteam\u00e9rica, la regi\u00f3n con el mayor crecimiento de la inversi\u00f3n en ambas redes sociales. Le siguen Centroam\u00e9rica, con un 55,6%, y Europa Occidenal, con un 50,4%.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed lo indican los datos recogidos por Socialbaker en su \u00faltimo informe sobre tendencias en redes sociales, donde muestra un posible regreso a los niveles de inversi\u00f3n publicitaria en Facebook e Instagram anteriores al inicio de la pandemia de coronavirus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparado con lo invertido en ambas plataformas durante 2019, <strong>en los meses de verano, las marcas destinaron un 27,6% m\u00e1s de presupuesto a campa\u00f1as publicitarias en estas redes sociales<\/strong>, lo que confirma la tendencia vista el pasado mayo, cuando la inversi\u00f3n se situ\u00f3 en niveles superiores a los registrados un a\u00f1o antes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por sectores, las r\u00fabricas de <strong>Gran Consumo<\/strong> fueron las que m\u00e1s presupuesto movieron a Facebook e Instagram, un <strong>61,3%<\/strong>, seguido de <strong>Automoci\u00f3n (+59,4%)<\/strong>, <strong>Banca (+35,3%)<\/strong> y <strong>Ecommerce (+27,5%<\/strong>).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una mayor inversi\u00f3n en redes sociales, al que le ha acompa\u00f1ado un incremento del coste por clic (CPC). Del orden de un 42,4% en el tercer trimestre, respecto a finales de junio. A d\u00eda de hoy, <strong>el CPC global se sit\u00faa en los 0,168 d\u00f3lares, el valor m\u00e1s alto desde finales de 2019<\/strong>. Am\u00e9rica Latina presenta el mayor crecimiento en el precio, un 44,8%. Le siguen Europa Occidental (+30,8%) y Norteam\u00e9rica (+19,5%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte,<strong> el CPC para todas las marcas se elev\u00f3 un 32,1% hasta los 0,140 d\u00f3lares<\/strong> &#8211; de nuevo, el precio m\u00e1s alto desde diciembre de 2019-.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e1s alcance en Facebook, m\u00e1s audiencia en Instagram<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El informe tambi\u00e9n refleja un espectacular crecimiento del alcance de las campa\u00f1as publicitarias en Facebook. Sobre todo <strong>en Norteam\u00e9rica<\/strong>, regi\u00f3n donde <strong>el n\u00famero de usuarios impactados result\u00f3, de media, un 134,9% m\u00e1s alto<\/strong> que en 2019. Una t\u00f3nica similar, aunque a un menor ritmo, se ha percibido tambi\u00e9n en Am\u00e9rica Latina (+49,7%), Europa Occidental (+31,3%) y Centroam\u00e9rica (+31,2%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero a pesar de un mayor alcance, Instagram se posiciona de nuevo como la red social con la mayor audiencia en la compa\u00f1\u00eda que dirige Mark Zuckerberg. Seg\u00fan el estudio, <strong>el tama\u00f1o de la audiencia de los 50 perfiles principales de marcas en Instagram resulta un 34,7% m\u00e1s elevada que la de Facebook<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual manera, las interacciones generadas en la plataforma de im\u00e1genes fueron, en este tercer trimestre, 22 veces mayores a la del me gusta. Aunque es en esta segunda donde todav\u00eda se concentra la mayor\u00eda de las publicaciones de las marcas (61,9%). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por formatos, <strong>Facebook Live<\/strong> result\u00f3 el m\u00e1s popular, con el doble de interacciones que en v\u00eddeo. En el caso de Instagram, las <strong>publicaciones en carrusel<\/strong> que incluyen im\u00e1genes y v\u00eddeo reunieron el mayor n\u00famero de comentarios y me gustas en este tercer trimestre.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante los meses de julio, agosto y septiembre, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% respecto a lo registrado a finales de junio, y un 27,6% m\u00e1s en comparaci\u00f3n con el mismo periodo de 2019.<\/p>\n","protected":false},"author":29,"featured_media":113025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,727],"class_list":["post-113023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-facebook","tag-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4%<\/title>\n<meta name=\"description\" content=\"En el tercer trimestre del a\u00f1o, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% a nivel global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=113023\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4%\" \/>\n<meta property=\"og:description\" content=\"En el tercer trimestre del a\u00f1o, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% a nivel global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=113023\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T16:31:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T17:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"761\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4% en el tercer trimestre\",\"datePublished\":\"2020-10-26T16:31:08+00:00\",\"dateModified\":\"2020-10-26T17:16:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023\"},\"wordCount\":541,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg\",\"keywords\":[\"Facebook\",\"Instagram\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=113023\",\"name\":\"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4%\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg\",\"datePublished\":\"2020-10-26T16:31:08+00:00\",\"dateModified\":\"2020-10-26T17:16:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"En el tercer trimestre del a\u00f1o, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% a nivel global\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=113023\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg\",\"width\":1140,\"height\":761,\"caption\":\"La inversi\u00f3n publicitaria en Facebook e Instagram aumenta a nivel global en el tercer trimestre\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=113023#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4% en el tercer trimestre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4%","description":"En el tercer trimestre del a\u00f1o, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% a nivel global","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=113023","og_locale":"es_ES","og_type":"article","og_title":"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4%","og_description":"En el tercer trimestre del a\u00f1o, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% a nivel global","og_url":"https:\/\/ipmark.com\/?p=113023","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-10-26T16:31:08+00:00","article_modified_time":"2020-10-26T17:16:46+00:00","og_image":[{"width":1140,"height":761,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=113023#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=113023"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4% en el tercer trimestre","datePublished":"2020-10-26T16:31:08+00:00","dateModified":"2020-10-26T17:16:46+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=113023"},"wordCount":541,"image":{"@id":"https:\/\/ipmark.com\/?p=113023#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg","keywords":["Facebook","Instagram"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=113023","url":"https:\/\/ipmark.com\/?p=113023","name":"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4%","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=113023#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=113023#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg","datePublished":"2020-10-26T16:31:08+00:00","dateModified":"2020-10-26T17:16:46+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"En el tercer trimestre del a\u00f1o, la inversi\u00f3n publicitaria en las plataformas sociales de Facebook e Instagram aument\u00f3 un 56,4% a nivel global","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=113023#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=113023"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=113023#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bangkok-thailand-october-21-2019-woman-hand-holding-and-is-pressing-the-facebook-screen-on-apple-digital-tablet-social-media-are-using-for-information-sharing-and-networking-scaled-e1603729665937.jpg","width":1140,"height":761,"caption":"La inversi\u00f3n publicitaria en Facebook e Instagram aumenta a nivel global en el tercer trimestre"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=113023#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La inversi\u00f3n publicitaria en Facebook e Instagram crece un 56,4% en el tercer trimestre"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/113023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113023"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/113023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/113025"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}