{"id":112991,"date":"2020-10-26T14:35:59","date_gmt":"2020-10-26T13:35:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=112991"},"modified":"2020-10-26T14:48:18","modified_gmt":"2020-10-26T13:48:18","slug":"zalando-prueba-impresion-lenticular-en-exterior","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=112991","title":{"rendered":"Impresi\u00f3n lenticular en Exterior. Lo nuevo de Ymedia para Zalando"},"content":{"rendered":"<p><strong>Las calles de Madrid y Barcelona han sido protagonistas de la \u00faltima acci\u00f3n en Exterior de Zalando. Dentro de la campa\u00f1a <em>El cambio nunca termina<\/em>, en este trabajo el marketplace de moda muestra el cambio que ha experimentado la sociedad durante un siglo, comparando las fotograf\u00edas realizadas por Francesc Catal\u00e0 en el XIX y las tomadas por la compa\u00f1\u00eda de moda en 2020.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada junto a la agencia Ymedia, se centra en el cambio al mostrar a personas que se han reinventado a s\u00ed mismas. Con las calles de Madrid y Barcelona como escenarios, <strong>las im\u00e1genes ense\u00f1an la evoluci\u00f3n de las ciudades, la moda y la sociedad con m\u00e1s de un siglo de diferencia<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para reflejar el proceso de reinvenci\u00f3n y transformaci\u00f3n que ocurre con el paso del tiempo, se tom\u00f3 como punto de partida la obra de <strong>Francesc Catal\u00e1<\/strong>, considerado uno de los grandes fot\u00f3grafos espa\u00f1oles del siglo XIX. Las im\u00e1genes que recoge esta acci\u00f3n para Exterior se han realizado, precisamente, en los lugares fotografiados por Catal\u00e1.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Ymedia x Zalando making of  \u2018El cambio nunca termina\u2019\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/21AWD4M3swM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Con este trabajo, Zalando persigue reforzar su compromiso en la lucha contra los estereotipos y los c\u00e1nones establecidos de perfecci\u00f3n y belleza. A trav\u00e9s de estas fotograf\u00edas, los protagonistas reflejan los valores que defiende como marca, entre ellos, l<strong>a diversidad, la inclusi\u00f3n LGTBI o la libertad de expresi\u00f3n<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El trabajo se ha expuesto en Madrid y Barcelona entre el 20 y el 26 de octubre, en un soporte de <strong>impresi\u00f3n lenticular que permite ver dos im\u00e1genes en una<\/strong>. Las fotograf\u00edas tambi\u00e9n est\u00e1n disponibles en los canales digitales del marketplace. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n para exteriores desarrollada por el marketplace en su campa\u00f1a \u2018El cambio nunca termina\u2019 muestra c\u00f3mo ha evolucionado la sociedad desde el siglo XIX hasta el XXI. <\/p>\n","protected":false},"author":29,"featured_media":112994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-112991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando prueba la impresi\u00f3n lenticular en su \u00faltima campa\u00f1a de Exterior<\/title>\n<meta name=\"description\" content=\"En su \u00faltima campa\u00f1a de Exterior, Zalando ha probado la impresi\u00f3n lenticular para mostrar la evoluci\u00f3n de la sociedad durante un siglo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=112991\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando prueba la impresi\u00f3n lenticular en su \u00faltima campa\u00f1a de Exterior\" \/>\n<meta property=\"og:description\" content=\"En su \u00faltima campa\u00f1a de Exterior, Zalando ha probado la impresi\u00f3n lenticular para mostrar la evoluci\u00f3n de la sociedad durante un siglo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=112991\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T13:35:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T13:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-exterior-e1603719229428.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112991#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112991\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Impresi\u00f3n lenticular en Exterior. 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