{"id":112781,"date":"2020-10-22T17:58:34","date_gmt":"2020-10-22T15:58:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=112781"},"modified":"2020-10-22T18:22:34","modified_gmt":"2020-10-22T16:22:34","slug":"inditex-compania-mayor-valor-de-intangibles-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=112781","title":{"rendered":"Inditex, la compa\u00f1\u00eda con mayor valor de intangibles en Espa\u00f1a"},"content":{"rendered":"<p><strong>Inditex, Iberdrola y Telef\u00f3nica encabezan la lista de compa\u00f1\u00edas espa\u00f1olas con mayor proporci\u00f3n de activos intangibles. Con un valor de inmateriales de 64.524 millones de euros, el 81% del valor empresarial de la firma de moda corresponde a este tipo de activos, siendo adem\u00e1s la compa\u00f1\u00eda que m\u00e1s valor aporta entre las empresas espa\u00f1olas (21%).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed lo expone el \u00faltimo informe de Global Intangible Financial Tracker (GIFT 2020), elaborado por la consultora Brand Finance, tras analizar los intangibles que reflejan en sus balances m\u00e1s de 59.000 empresas cotizadas, su contribuci\u00f3n al negocio y su peso por sectores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de Inditex, <strong>Iberdrola<\/strong>, cuyos intangibles obtienen una valoraci\u00f3n de<strong> 54.324 millones<\/strong>, aportando un <strong>18% al conjunto nacional<\/strong>. No obstante, sus activos inmateriales resultan menores que en el caso de la compa\u00f1\u00eda gallega, un <strong>44%<\/strong>. Le sigue <strong>Telef\u00f3nica<\/strong>, con un valor de <strong>36.389 millones<\/strong> y una contribuci\u00f3n a la econom\u00eda del <strong>12%<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Completan el Top 5, <strong>Cellnex<\/strong>, que con <strong>30.863 millones de euros<\/strong> en concepto de intangibles (10%), son estos los que proporcionan la mayor parte del valor de la empresa de telecomunicaciones (<strong>91%<\/strong>). Y <strong>Amadeus<\/strong>, con<strong> 26.707 millones<\/strong>, estos resultan <strong>el 103% de su valor como compa\u00f1\u00eda<\/strong> y una aportaci\u00f3n a la econom\u00eda espa\u00f1ola del 9%.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"e27ef02f-bb18-45cc-b535-a1fd376d1822\" data-type=\"interactive\" data-title=\"TOP 10 EMPRESAS ESPA\u00d1OLAS POR VALOR DE INTANGIBLES\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Espa\u00f1a, entre los pa\u00edses europeos con menos intangibles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sin embargo, comparado con las compa\u00f1\u00edas de otros pa\u00edses,<strong> Espa\u00f1a posee uno de los porcentajes m\u00e1s bajos de Europa en cuanto al nivel de intangibles en la econom\u00eda<\/strong>. Seg\u00fan la consultora, esto es debido al exceso de confianza depositado en industrias tradicionales y hoy anticuadas como Construcci\u00f3n, Banca, Telecomunicaciones o Energ\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y se\u00f1alan que pa\u00edses como Alemania, Reino Unido o Francia, que llevan tiempo apostando en sectores innovadores, ahora son capaces de recuperar su crecimiento de forma m\u00e1s r\u00e1pida que nuestro pa\u00eds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEspa\u00f1a tiene que diversificar m\u00e1s su econom\u00eda para aumentar su crecimiento. No solo por la situaci\u00f3n que tenemos ahora, sino como estrategia de crecimiento del pa\u00eds a futuro\u201d, ha subrayado <strong>Teresa de Lemus<\/strong>, director gerente de <strong>Brand Finance Espa\u00f1a<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dinamarca, Irlanda y Finlandia encabezan el ranking de pa\u00edses europeos con mayor valor de intangibles.<strong> Espa\u00f1a ocupa el puesto 14 en Europa y el escal\u00f3n 30 a nivel global<\/strong>, dos puestos menos en la lista europea y cinco en el global.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Apostar por sectores innovadores<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Por sectores, Internet y Software, Cosm\u00e9tica y Cuidado Personal y Tecnolog\u00eda son las ramas de negocio con el mayor porcentaje de intangibles a nivel nacional. Son precisamente estos sectores, junto Farma, Salud, Alimentaci\u00f3n, Servicios comerciales y Distribuci\u00f3n, las \u00e1reas en las que nuestro pa\u00eds deber\u00eda invertir m\u00e1s, ya que son innovadores y cuentan con alto nivel de activos inmateriales.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"92850525-ae8f-4975-bc66-eaa779552757\" data-type=\"interactive\" data-title=\"NIVEL DE INTANGIBLES POR SECTORES\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><br \/>\n<span style=\"font-weight: 400;\">Sin embargo, <strong>solo ocho de las 35 empresas que conforman el Ibex 35 poseen un alto nivel de intangibles<\/strong>, y pertenecientes, adem\u00e1s, a los sectores Farmac\u00e9utico, Tecnolog\u00eda y Telecomunicaciones. El resto, <strong>27, pertenecen a industrias, la mayor\u00eda, tradicionales<\/strong>, con niveles medios (13) o bajos (14) en cuanto a activos intangibles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPara aumentar el valor intangible de Espa\u00f1a y por ende el crecimiento nacional, nuestro pa\u00eds debe centrarse en apoyar las industrias m\u00e1s innovadoras que fomenten el crecimiento y atraigan inversi\u00f3n extranjera\u201d, sentencia de Lemus.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los activos inmateriales de la firma de moda alcanzan los 64.524 millones de euros, el 81% de su valor total como compa\u00f1\u00eda, y es, a su vez, la que m\u00e1s valor de intangibles aporta a la econom\u00eda, un 21% del total. <\/p>\n","protected":false},"author":29,"featured_media":112823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-112781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inditex, la compa\u00f1\u00eda con mayor valor de intangibles en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Inditex, Iberdrola y Telef\u00f3nica encabezan la lista de compa\u00f1\u00edas espa\u00f1olas con mayor proporci\u00f3n de activos intangibles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=112781\" \/>\n<meta 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