{"id":112255,"date":"2020-10-15T13:35:52","date_gmt":"2020-10-15T11:35:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=112255"},"modified":"2020-10-15T19:21:26","modified_gmt":"2020-10-15T17:21:26","slug":"making-science-compra-omniaweb","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=112255","title":{"rendered":"Making Science compra la agencia italiana Omniaweb"},"content":{"rendered":"<p><strong>La consultora de tecnolog\u00eda y marketing Making Science ha anunciado la adquisici\u00f3n de la firma italiana Omniaweb como parte de su estrategia de expansi\u00f3n internacional y alcanzar as\u00ed su objetivo de estar presente en los veinte mayores mercados de publicidad digital a nivel global.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Desde la consultora no han detallado los t\u00e9rminos del acuerdo de adquisici\u00f3n alcanzado, pero s\u00ed que permitir\u00e1 consolidar los servicios de <em>ad-tech<\/em>, <em>mar-tech<\/em> y comercio electr\u00f3nico por el que llevan tiempo apostando. Adem\u00e1s de reforzar su presencia en el mercado italiano, donde dan servicio a marcas como Bulgari, Easycoop y Luisaviaroma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon la incorporaci\u00f3n de Omniaweb esperamos terminar el a\u00f1o con un ebitda consolidado proforma de 4,7 millones de euros, mejorando las expectativas de la compa\u00f1\u00eda para 2020 y 2021\u201d, ha informado <strong>Jose Antonio Mart\u00ednez Aguilar<\/strong>, CEO de <strong>Making Science<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la llegada de Omniaweb a la compa\u00f1\u00eda, la cartera de clientes del grupo queda reforzada, al<strong> incorporar a marcas como AllTours, Eurospin, Bidon, Ventis y Frette<\/strong>. La uni\u00f3n de ambas empresas permitir\u00e1 \u201cofrecer un servicio local de la m\u00e1xima calidad\u201d, han expresado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta uni\u00f3n nos permite aportar nuestra experiencia con clientes clave en el mercado italiano, pero tambi\u00e9n nos ofrece la oportunidad de desarrollar un servicio internacional capaz de dar cabida a las necesidades de nuestros clientes indistintamente del mercado en el que se desarrolle\u201d, ha declarado, por su parte, <strong>V\u00edctor Vasallo<\/strong>, CEO de <strong>Omniaweb<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo alcanzado forma parte del plan de expansi\u00f3n internacional en el que se encuentra el grupo inmerso, y con el que <strong>persigue aterrizar en 20 mercados en los pr\u00f3ximos cinco a\u00f1os<\/strong>. De igual modo, la compa\u00f1\u00eda contin\u00faa desarrollando nuevas soluciones de tecnolog\u00eda y negocio que complementen este ecosistema y permitan integrarlo con otras piezas de alto impacto en la estrategia, las ventas y las operaciones de la firma.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making Science ha anunciado la adquisici\u00f3n de Omniaweb para reforzar su posici\u00f3n en el mercado italiano. La incorporaci\u00f3n de la agencia impulsar\u00e1 el beneficio del grupo, que superar\u00e1 los cuatro millones de euros para 2020 y 2021. <\/p>\n","protected":false},"author":29,"featured_media":112257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-112255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Science compra la agencia italiana Omniaweb<\/title>\n<meta name=\"description\" content=\"Making Science ha anunciado la adquisici\u00f3n de Omniaweb para reforzar su posici\u00f3n en el mercado italiano. La incorporaci\u00f3n de la agencia...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=112255\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Science compra la agencia italiana Omniaweb\" \/>\n<meta property=\"og:description\" content=\"Making Science ha anunciado la adquisici\u00f3n de Omniaweb para reforzar su posici\u00f3n en el mercado italiano. La incorporaci\u00f3n de la agencia...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=112255\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T11:35:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-15T17:21:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/omniaweb-e1602761563956.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Making Science compra la agencia italiana Omniaweb\",\"datePublished\":\"2020-10-15T11:35:52+00:00\",\"dateModified\":\"2020-10-15T17:21:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255\"},\"wordCount\":325,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omniaweb-e1602761563956.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=112255\",\"name\":\"Making Science compra la agencia italiana Omniaweb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omniaweb-e1602761563956.jpg\",\"datePublished\":\"2020-10-15T11:35:52+00:00\",\"dateModified\":\"2020-10-15T17:21:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Making Science ha anunciado la adquisici\u00f3n de Omniaweb para reforzar su posici\u00f3n en el mercado italiano. La incorporaci\u00f3n de la agencia...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=112255\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omniaweb-e1602761563956.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omniaweb-e1602761563956.jpg\",\"width\":1140,\"height\":595,\"caption\":\"Making Science compra la agencia italiana Omniaweb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=112255#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making Science compra la agencia italiana Omniaweb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making Science compra la agencia italiana Omniaweb","description":"Making Science ha anunciado la adquisici\u00f3n de Omniaweb para reforzar su posici\u00f3n en el mercado italiano. La incorporaci\u00f3n de la agencia...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=112255","og_locale":"es_ES","og_type":"article","og_title":"Making Science compra la agencia italiana Omniaweb","og_description":"Making Science ha anunciado la adquisici\u00f3n de Omniaweb para reforzar su posici\u00f3n en el mercado italiano. La incorporaci\u00f3n de la agencia...","og_url":"https:\/\/ipmark.com\/?p=112255","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-10-15T11:35:52+00:00","article_modified_time":"2020-10-15T17:21:26+00:00","og_image":[{"width":1140,"height":595,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/omniaweb-e1602761563956.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=112255#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=112255"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Making Science compra la agencia italiana Omniaweb","datePublished":"2020-10-15T11:35:52+00:00","dateModified":"2020-10-15T17:21:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=112255"},"wordCount":325,"image":{"@id":"https:\/\/ipmark.com\/?p=112255#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/omniaweb-e1602761563956.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=112255","url":"https:\/\/ipmark.com\/?p=112255","name":"Making Science compra la agencia italiana Omniaweb","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=112255#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=112255#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/omniaweb-e1602761563956.jpg","datePublished":"2020-10-15T11:35:52+00:00","dateModified":"2020-10-15T17:21:26+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Making Science ha anunciado la adquisici\u00f3n de Omniaweb para reforzar su posici\u00f3n en el mercado italiano. La incorporaci\u00f3n de la agencia...","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=112255#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=112255"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=112255#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/omniaweb-e1602761563956.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/omniaweb-e1602761563956.jpg","width":1140,"height":595,"caption":"Making Science compra la agencia italiana Omniaweb"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=112255#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Making Science compra la agencia italiana Omniaweb"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/112255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112255"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/112255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/112257"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}