{"id":112168,"date":"2020-10-14T14:24:49","date_gmt":"2020-10-14T12:24:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=112168"},"modified":"2020-10-14T18:03:18","modified_gmt":"2020-10-14T16:03:18","slug":"abriendo-paso-al-cambio-campana-de-accenture","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=112168","title":{"rendered":"Accenture abraza el cambio y triplica su inversi\u00f3n en medios"},"content":{"rendered":"<p><strong>Accenture ha lanzado una nueva campa\u00f1a de marca y un nuevo prop\u00f3sito, dise\u00f1ados con el objetivo de inspirar a las organizaciones a aceptar el cambio y convertirse en entidades m\u00e1s sostenibles a la hora de generar valor.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, titulada <em>Abriendo paso al cambio<\/em>, consta de un spot de televisi\u00f3n que anima a las compa\u00f1\u00edas a cambiar para responder a los desaf\u00edos que ya se ve\u00edan oteando en el horizonte antes de la crisis sanitaria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYa antes de la COVID-19 los grandes cambios de la tecnolog\u00eda estaban transformando la forma en que viv\u00edamos y trabaj\u00e1bamos. Ahora su impacto ha elevado el cambio a un nuevo nivel, lo que requiere que las econom\u00edas, las empresas y los distintos sectores se reestructuren\u201d, ha se\u00f1alado <strong>Julie Sweet<\/strong>, CEO de <strong>Accenture<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada por la agencia Droga5 de la que es propietaria, se ha lanzado de forma simult\u00e1nea en todos los canales digitales externos e internos de Accenture en Am\u00e9rica, Europa y Asia, <strong>en televisi\u00f3n y redes sociales<\/strong>. Para su difusi\u00f3n, <strong>la consultora ha triplicado su inversi\u00f3n anual en medios, alcanzando los 90 millones de d\u00f3lares<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva campa\u00f1a da a conocer un nuevo prop\u00f3sito, <em>cumplir la promesa de la tecnolog\u00eda y el ingenio humano<\/em>, y la <strong>nueva estrategia de la firma<\/strong>: \u2018Valor 360\u00ba\u2019, que busca ayudar a las corporaciones a transformarse y reinventarse, capacitando a sus empleados y convirti\u00e9ndose en negocios a\u00fan m\u00e1s sostenibles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta estrategia es la continuaci\u00f3n al giro que ha dado la consultora a sus servicios, enfocados actualmente al digital, a la nube y a la ciberseguridad. Para ello,<strong> durante el pasado a\u00f1o, la compa\u00f1\u00eda invirti\u00f3 cerca de 900 millones de d\u00f3lares en formaci\u00f3n, 1.500 millones en adquisiciones y otros 900 millones en actividades de I+D+i<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se suma la reciente incorporaci\u00f3n de Accenture Cloud First, un nuevo grupo multiservicio de 70.000 profesionales expertos en <em>cloud<\/em>, a la que la multinacional destin\u00f3 una inversi\u00f3n de 3.000 millones de d\u00f3lares.\u00a0<\/span><\/p>\n<p><iframe title=\"ABRIENDO PASO AL CAMBIO, nueva campa\u00f1a de ACCENTURE\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mW1potqyzSI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el t\u00edtulo \u2018Abriendo paso al cambio\u2019, la consultora lanza una campa\u00f1a de marca y un nuevo prop\u00f3sito que anima a las organizaciones a transformarse para ser m\u00e1s sostenibles. La pieza principal, un spot de televisi\u00f3n, impulsa a la compa\u00f1\u00eda a destinar una inversi\u00f3n en medios de 90 millones de d\u00f3lares. <\/p>\n","protected":false},"author":29,"featured_media":112176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2819],"class_list":["post-112168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abriendo paso al cambio, \u00faltima campa\u00f1a de Accenture<\/title>\n<meta name=\"description\" content=\"Bajo el t\u00edtulo \u2018Abriendo paso al cambio\u2019, la \u00faltima campa\u00f1a de Accenture invita a las organizaciones a transformarse para ser m\u00e1s sostenibles\" \/>\n<meta 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