{"id":111507,"date":"2020-10-02T14:48:03","date_gmt":"2020-10-02T12:48:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=111507"},"modified":"2020-10-02T15:06:20","modified_gmt":"2020-10-02T13:06:20","slug":"kantar-amplia-su-panel-de-audiencia-de-television","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=111507","title":{"rendered":"Kantar ampl\u00eda su panel de audiencia de televisi\u00f3n hasta los 5.720 hogares"},"content":{"rendered":"<p><strong>Kantar ha anunciado una nueva ampliaci\u00f3n muestral de su panel de audiencia de televisi\u00f3n. En concreto, se han incorporado 845 hogares, alcanzando un total de 5.720 residencias con aud\u00edmetros.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con este incremento, la firma de investigaci\u00f3n persigue mejorar la representatividad y dar mayor robustez a los datos de audiencia. Desde la compa\u00f1\u00eda aseguran que, con esta ampliaci\u00f3n, <strong>se mejora el panel a nivel nacional con un incremento muestral del 17%<\/strong>, y que tendr\u00e1 un mayor impacto en la medici\u00f3n de audiencias por comunidades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, el nuevo panel est\u00e1 formado por <strong>5.720 hogares y cerca de 14.000 individuos te\u00f3ricos<\/strong> que diariamente reportan sus datos de audiencia.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"0f1f09c1-8aba-4c0b-b88b-b2b56af29679\" data-type=\"interactive\" data-title=\"PANEL DE AUDIENCIAS DE TELEVISI\u00d3N KANTAR\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">El proyecto de ampliaci\u00f3n muestral arranc\u00f3 en enero de 2020, coincidiendo con el inicio de la medici\u00f3n de audiencias en segundas residencias. Esta ampliaci\u00f3n se realiz\u00f3 en dos fases. En la primera, iniciada el pasado 13 de enero, se incluy\u00f3 el 50% del incremento total estimado, y en la segunda, un 25%. Desde julio hasta la finalizaci\u00f3n del proyecto, el 1 de octubre, se ha ido incorporando el 25% restante hasta alcanzar la cifra de los 845 hogares.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dicha ampliaci\u00f3n es fruto del acuerdo del mercado y todos los aspectos t\u00e9cnicos y metodol\u00f3gicos han sido consensuados a trav\u00e9s del consejo de control y el comit\u00e9 de usuarios de Kantar, informan.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El panel incorpora 845 hogares con el objetivo de ofrecer una mayor representatividad y robustez a los datos de audiencia. <\/p>\n","protected":false},"author":29,"featured_media":111510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6122,194],"class_list":["post-111507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-kantar","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kantar ampl\u00eda su panel de audiencia de televisi\u00f3n hasta los 5.720 hogares<\/title>\n<meta name=\"description\" content=\"Kantar ha anunciado una nueva ampliaci\u00f3n muestral de su panel de audiencia de televisi\u00f3n. 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