{"id":111478,"date":"2020-10-02T11:55:02","date_gmt":"2020-10-02T09:55:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=111478"},"modified":"2020-10-02T13:35:26","modified_gmt":"2020-10-02T11:35:26","slug":"news-showcase-solucion-de-google-para-apaciguar-tension-con-publishers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=111478","title":{"rendered":"News Showcase, la soluci\u00f3n de Google para apaciguar la tensi\u00f3n con los publishers"},"content":{"rendered":"<p><strong>Google ha anunciado a nivel global el lanzamiento de Google News Showcase, una evoluci\u00f3n de su producto News y con el que aspira a apaciguar la tensa relaci\u00f3n existente entre los editores y la tecnol\u00f3gica. Para ello, se ha comprometido a destinar m\u00e1s de 1.000 millones de d\u00f3lares en los pr\u00f3ximos tres a\u00f1os, a los <em>publishers<\/em> que decidan publicar su contenido en su nueva plataforma.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, ha firmado un <strong>acuerdo de licencia con cerca de 200 publicaciones en Alemania, Brasil, Argentina, Canad\u00e1, Reino Unido y Australia<\/strong>. Y planea extender estas negociaciones a otros pa\u00edses hasta hacerlo escalable a nivel global.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En tales acuerdos, los <em>publishers<\/em>, adem\u00e1s de recibir una contraprestaci\u00f3n por parte del buscador, pueden seleccionar el contenido a mostrar y decidir c\u00f3mo lo presentan, si en forma de l\u00ednea temporal, con destacados o con art\u00edculos relacionados, para anunciar la noticia y animar a los usuarios a clicar en esta. De igual modo,<strong> para aquellos art\u00edculos que dispongan de un muro de pago, Google abonar\u00e1 la cuant\u00eda correspondiente<\/strong> para que los usuarios no suscritos al medio que publica el art\u00edculo puedan leerlo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para la <strong>Asociaci\u00f3n de Medios de Informaci\u00f3n (AMI)<\/strong>, el anuncio de la multinacional \u201cconstituye un paso a la hora de reconocer el valor econ\u00f3mico y la autor\u00eda de los contenidos editoriales que incluyen en su plataforma\u201d. Sin embargo, consideran que<strong> existe el riesgo de que s\u00f3lo algunos editores puedan beneficiarse de \u00e9l<\/strong>, en detrimento de los dem\u00e1s. Adem\u00e1s <strong>de evitar la aplicaci\u00f3n del derecho del editor en Espa\u00f1a y en Europa<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La asociaci\u00f3n <strong>conf\u00eda en que el buscador no emplee este servicio para presionar a los editores de prensa para que renuncien a sus derechos<\/strong>, \u201cm\u00e1s a\u00fan en el momento actual de crisis por la COVID-19\u201d. Se\u00f1ala que los acuerdos son individuales con algunos medios y no se cumple, por tanto, \u201ccon el esp\u00edritu de una norma que busca proteger a todos, independientemente de su tama\u00f1o\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso, explican, mantienen su defensa de la gesti\u00f3n colectiva obligatoria, que garantiza la igualdad de todos los editores en la defensa del valor de sus contenidos frente a las grandes plataformas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ha alcanzado un acuerdo de licencia con cerca de 200 publicaciones en seis pa\u00edses, donde se compromete a pagar a los editores a cambio de mostrar su contenido en Google News Showcase. Desde la Asociaci\u00f3n de Medios de Informaci\u00f3n (AMI) celebran el paso dado por el buscador, pero recuerdan la necesidad de que se beneficien todos los medios y no s\u00f3lo unos cuantos. <\/p>\n","protected":false},"author":29,"featured_media":111484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[554],"class_list":["post-111478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News Showcase, la soluci\u00f3n de Google para apaciguar la tensi\u00f3n con los publishers<\/title>\n<meta name=\"description\" content=\"Google ha anunciado News Showcase, una evoluci\u00f3n de su producto News y con el que aspira a apaciguar la tensa relaci\u00f3n 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