{"id":111439,"date":"2020-10-01T19:25:05","date_gmt":"2020-10-01T17:25:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=111439"},"modified":"2020-10-01T19:29:03","modified_gmt":"2020-10-01T17:29:03","slug":"clear-channel-presenta-radar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=111439","title":{"rendered":"Radar, la nueva herramienta de planificaci\u00f3n OOH de Clear Channel"},"content":{"rendered":"<p><strong>Clear Channel Espa\u00f1a ha presentado Radar, una plataforma basada en data mobile que incrementa la efectividad en la planificaci\u00f3n, optimizaci\u00f3n y contextualizaci\u00f3n de las campa\u00f1as de publicidad exterior.\u00a0<\/strong><\/p>\n<p>La presentaci\u00f3n, celebrada en Platea y seguido por 300 invitados v\u00eda streaming, mostraba el uso de la herramienta para <strong>identificar los movimientos de grupos de audiencias por perfiles sociodemogr\u00e1ficos o comportamentales<\/strong> en las ciudades en las que la compa\u00f1\u00eda dispone de soportes publicitarios, utilizando <strong>un panel representativo de datos m\u00f3viles del 10% de la poblaci\u00f3n<\/strong>, bajo el cumplimiento estricto del RGPD.<\/p>\n<p>Radar llega a nuestro pa\u00eds tras el \u00e9xito de su desarrollo en Clear Channel USA en 2016, siendo presentada ayer en Reino Unido y pr\u00f3ximamente en Suecia.<\/p>\n<p>El lanzamiento coincide con un momento en el que l<strong>as marcas est\u00e1n usando el Out Of Home m\u00e1s integrado con los planes online<\/strong> y donde esta integraci\u00f3n es cada vez m\u00e1s importante y necesaria para mejorar la eficacia.<\/p>\n<p>\u201cQueremos trasladar al mercado en este momento tan especial para todos, nuestra apuesta continua por la innovaci\u00f3n, y por facilitar a las marcas la planificaci\u00f3n y uso del medio , con todo nuestro know-how para ayudar a alcanzar de forma eficiente a su p\u00fablico, ahora que la movilidad tanto est\u00e1 cambiando\u201d, ha se\u00f1alado <strong>Maite Rodr\u00edguez, directora general comercial, de marketing y producto de Clear Channel Espa\u00f1a<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radar llega a nuestro pa\u00eds tras el \u00e9xito de su desarrollo en Clear Channel USA en 2016, siendo presentada ayer en Reino Unido y pr\u00f3ximamente en Suecia.<\/p>\n","protected":false},"author":14,"featured_media":111441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6115],"class_list":["post-111439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clear Channel presenta Radar, nueva herramienta de planificaci\u00f3n OOH<\/title>\n<meta name=\"description\" content=\"Clear Channel presenta Radar, su nueva herramienta de planificaci\u00f3n de campa\u00f1as publicitarias en el medio exterior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=111439\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clear Channel presenta Radar, nueva herramienta de planificaci\u00f3n OOH\" \/>\n<meta property=\"og:description\" content=\"Clear Channel presenta Radar, su nueva herramienta de planificaci\u00f3n de campa\u00f1as publicitarias en el medio exterior.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=111439\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T17:25:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-01T17:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/clear-channel-radar-1024x682.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Radar, la nueva herramienta de planificaci\u00f3n OOH de Clear Channel\",\"datePublished\":\"2020-10-01T17:25:05+00:00\",\"dateModified\":\"2020-10-01T17:29:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439\"},\"wordCount\":250,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/clear-channel-radar.jpg\",\"keywords\":[\"publicidad exterior\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=111439\",\"name\":\"Clear Channel presenta Radar, nueva herramienta de planificaci\u00f3n OOH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/clear-channel-radar.jpg\",\"datePublished\":\"2020-10-01T17:25:05+00:00\",\"dateModified\":\"2020-10-01T17:29:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"description\":\"Clear Channel presenta Radar, su nueva herramienta de planificaci\u00f3n de campa\u00f1as publicitarias en el medio exterior.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=111439\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/clear-channel-radar.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/clear-channel-radar.jpg\",\"width\":1621,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=111439#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Radar, la nueva herramienta de planificaci\u00f3n OOH de Clear Channel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clear Channel presenta Radar, nueva herramienta de planificaci\u00f3n OOH","description":"Clear Channel presenta Radar, su nueva herramienta de planificaci\u00f3n de campa\u00f1as publicitarias en el medio exterior.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=111439","og_locale":"es_ES","og_type":"article","og_title":"Clear Channel presenta Radar, nueva herramienta de planificaci\u00f3n OOH","og_description":"Clear Channel presenta Radar, su nueva herramienta de planificaci\u00f3n de campa\u00f1as publicitarias en el medio exterior.","og_url":"https:\/\/ipmark.com\/?p=111439","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-10-01T17:25:05+00:00","article_modified_time":"2020-10-01T17:29:03+00:00","og_image":[{"width":1024,"height":682,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/clear-channel-radar-1024x682.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=111439#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=111439"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Radar, la nueva herramienta de planificaci\u00f3n OOH de Clear Channel","datePublished":"2020-10-01T17:25:05+00:00","dateModified":"2020-10-01T17:29:03+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=111439"},"wordCount":250,"image":{"@id":"https:\/\/ipmark.com\/?p=111439#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/clear-channel-radar.jpg","keywords":["publicidad exterior"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=111439","url":"https:\/\/ipmark.com\/?p=111439","name":"Clear Channel presenta Radar, nueva herramienta de planificaci\u00f3n OOH","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=111439#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=111439#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/clear-channel-radar.jpg","datePublished":"2020-10-01T17:25:05+00:00","dateModified":"2020-10-01T17:29:03+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"description":"Clear Channel presenta Radar, su nueva herramienta de planificaci\u00f3n de campa\u00f1as publicitarias en el medio exterior.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=111439#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=111439"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=111439#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/clear-channel-radar.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/clear-channel-radar.jpg","width":1621,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=111439#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Radar, la nueva herramienta de planificaci\u00f3n OOH de Clear Channel"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/111439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111439"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/111439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/111441"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}