{"id":111388,"date":"2020-10-01T18:22:49","date_gmt":"2020-10-01T16:22:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=111388"},"modified":"2020-10-01T18:22:49","modified_gmt":"2020-10-01T16:22:49","slug":"cadbury-nos-invita-a-hablar-con-los-mayores-en-su-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=111388","title":{"rendered":"Cadbury nos invita a hablar con los mayores en su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>La nueva campa\u00f1a de Cadbury Dairy Milk, creada por VCCP Londres, narra algunas de las historias que la generaci\u00f3n anterior puede compartir con nosotros e inspira a todo un pa\u00eds a hacer lo mismo.<\/strong><\/p>\n<p>Como parte de la siguiente fase de la campa\u00f1a \u00a0\u00abDona tus palabras\u00bb en colaboraci\u00f3n con Age UK, la nueva campa\u00f1a sigue compartiendo la creencia de Cadbury de que todo el mundo puede ser generoso y anima al p\u00fablico a actuar en consecuencia. El a\u00f1o pasado, impulsados por el hecho de que <strong>225.000 personas mayores a menudo pasan una semana entera sin hablar con nadie<\/strong>, miles de personas se tomaron el tiempo para tener una conversaci\u00f3n con una persona mayor. Esta vez, celebrando lo que sucede cuando alguien se detiene y escucha a los mayores.<\/p>\n<p>VCCP Londres ha titulado la campa\u00f1a como <strong>\u00abLos Originales\u00bb<\/strong>, donde pide a la audiencia que se tome un tiempo para<strong> charlar y escuchar a las personas mayores y tal vez incluso aprenda algo nuevo sobre ellos<\/strong>. La pandemia sigue siendo un per\u00edodo de gran ansiedad y miedo para la mayor\u00eda de las personas, pero especialmente para millones de personas mayores, y la soledad y el aislamiento social est\u00e1 pasando mucha factura.<\/p>\n<p>La campa\u00f1a tiene como objetivo motivar al pa\u00eds a donar sus palabras y tener una conversaci\u00f3n significativa con una persona mayor, no solo para ayudar a abordar la posible soledad, sino tambi\u00e9n para descubrir m\u00e1s sobre sus vidas y las historias sorprendentes que podr\u00edan tener que compartir.El spot podr\u00e1 verse en cines, redes sociales y digital. <strong>La planificaci\u00f3n y compra de medios ha sido realizada por Carat y relaciones p\u00fablicas a cargo de Golin.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/w4KYnXyZm54\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadbury contin\u00faa desarrollando su campa\u00f1a \u2018Donatus palabras\u2019, creada por la agencia VCCP Londres<\/p>\n","protected":false},"author":28,"featured_media":111390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6112,6111],"class_list":["post-111388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-cadbury","tag-vccp-londres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury nos invita a hablar con los mayores en su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Cadbury contin\u00faa desarrollando su campa\u00f1a \u2018Donatus palabras\u2019, en la que tiene como objetivo seguir apoyando y cuidandode las personas mayores.\" \/>\n<meta name=\"robots\" content=\"index, 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