{"id":110991,"date":"2020-09-24T13:14:52","date_gmt":"2020-09-24T11:14:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=110991"},"modified":"2020-09-24T17:43:30","modified_gmt":"2020-09-24T15:43:30","slug":"aimc-live-active-target-publicidad-programatica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=110991","title":{"rendered":"AIMC Live: Active Target, la nueva herramienta de activaci\u00f3n de targets en compra program\u00e1tica"},"content":{"rendered":"

AIMC ha presentado AIMC Live: Active Target, una nueva herramienta que a\u00fana las metodolog\u00edas offline con los modelos predictivos digitales y que permitir\u00e1 a anunciantes y agencias profundizar, definir y dise\u00f1ar f\u00e1cilmente cualquier target, conociendo en todo momento sus h\u00e1bitos de navegaci\u00f3n.\u00a0<\/strong><\/p>\n

La herramienta, a la que podr\u00e1n acceder los asociados a AIMC<\/a> y que integran AIMC Marcas, tiene por objetivo la activaci\u00f3n de targets en compra program\u00e1tica. Adem\u00e1s de recopilar las respuestas de los entrevistados, desde el pasado a\u00f1o, AIMC Marcas recoge tambi\u00e9n sus datos de navegaci\u00f3n en tiempo real. De esta forma AIMC Live cuenta con informaci\u00f3n \u201cviva\u201d y en constante actualizaci\u00f3n, conociendo el comportamiento digital en cualquier momento.<\/p>\n

Metodolog\u00eda<\/h3>\n

Todo el proceso empieza en la definici\u00f3n del target<\/strong>, donde los encargados de la estrategia de una campa\u00f1a pueden profundizar, definir y dise\u00f1ar el p\u00fablico objetivo al que quieren dirigirse gracias a la combinaci\u00f3n no s\u00f3lo de h\u00e1bitos de consumo de productos, medios y marcas, sino tambi\u00e9n de valores, actitudes o estilos de vida entre otras variables.<\/p>\n

Una vez seleccionado el target concreto al que se desea dirigir la campa\u00f1a, y con tan solo un clic, AIMC Live confirma en segundos si dicha muestra es lo suficientemente robusta para su elevaci\u00f3n a una data superior, gracias a avanzados algoritmos de \u00a0inteligencia artificial que permiten, en tiempo real, elevar con precisi\u00f3n dicho target a una data superior de usuarios reales de internet<\/strong>, sobre los que posteriormente poder activar la campa\u00f1a.<\/p>\n

AIMC Live: Active Target unifica todo el proceso de una campa\u00f1a<\/strong>, rompiendo las barreras actualmente existentes entre la parte estrat\u00e9gica y la parte t\u00e1ctica y de activaci\u00f3n, para tener un control total de la misma.\u00a0 De esta forma se consigue\u00a0 un sistema riguroso y transparente a la hora de realizar campa\u00f1as de publicidad program\u00e1tica <\/strong>que alcancen los objetivos dise\u00f1ados en la estrategia.<\/p>\n

La nueva herramienta tambi\u00e9n permite a los medios\u00a0 optimizar la venta de su inventario desde un planteamiento altamente profesionalizado, en una forma de comercializaci\u00f3n cada vez m\u00e1s utilizada.<\/p>\n

Arranque<\/b><\/h3>\n

Las pruebas de AIMC Live: Active Target arrancaron el pasado mes de julio y su lanzamiento est\u00e1 previsto para este mismo oto\u00f1o, una vez superada la fase final. Junto a AIMC, en el proyecto tambi\u00e9n han colaborado Kantar, ODEC y Ubik.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Una herramienta innovadora dirigida a la activaci\u00f3n de targets en compra program\u00e1tica.<\/p>\n","protected":false},"author":14,"featured_media":111002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6073],"class_list":["post-110991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad-programatica"],"acf":[],"yoast_head":"\nAIMC Live: Active Target, la nueva herramienta para activar targets en program\u00e1tica<\/title>\n<meta name=\"description\" content=\"AIMC Live: Active Target permite a anunciantes, agencias y medios definir f\u00e1cilmente cualquier target antes de lanzar campa\u00f1as program\u00e1ticas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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