{"id":110639,"date":"2020-09-21T10:35:03","date_gmt":"2020-09-21T08:35:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=110639"},"modified":"2020-09-23T16:37:40","modified_gmt":"2020-09-23T14:37:40","slug":"sr-rushmore-gana-la-cuenta-de-elaliga-santander","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=110639","title":{"rendered":"Sr. Rushmore gana la cuenta de eLaLiga Santander"},"content":{"rendered":"

LaLiga y la firma de videojuegos Electronic Arts (EA) han elegido a Sr. Rushmore como la agencia responsable de la estrategia de comunicaci\u00f3n y creatividad de eLaLiga Santander, la competici\u00f3n oficial espa\u00f1ola del videojuego FIFA 21, que este a\u00f1o celebra su cuarta edici\u00f3n.\u00a0<\/strong><\/p>\n

La agencia gan\u00f3 el concurso lanzado por ambas compa\u00f1\u00edas el pasado julio, en un pitch internacional. La campa\u00f1a, en la que ya est\u00e1 sumergida, estar\u00e1 compuesta por varias piezas audiovisuales que tendr\u00e1n como objetivo comunicar el desarrollo del torneo. Estas tendr\u00e1n difusi\u00f3n global, sobre todo en Europa, y se distribuir\u00e1n en medios online, seg\u00fan han precisado desde la agencia.\u00a0\u00a0<\/span><\/p>\n

#Hayquevivirla con La Despensa<\/strong><\/h3>\n

\"\"<\/p>\n

Este adjudicaci\u00f3n se suma a la estrategia de marca en la que se encuentra sumergida LaLiga. Coincidente con el 90 aniversario de la competici\u00f3n profesional de f\u00fatbol, la compa\u00f1\u00eda ha lanzado recientemente la campa\u00f1a #HayQueVivirla<\/a>, creada por La Despensa<\/strong>, con la que persigue posicionarse como l\u00edder en el sector del entretenimiento<\/strong>.\u00a0<\/span><\/p>\n

\u201cHemos creado una campa\u00f1a rompedora y potente, que refleja el papel esencial que tenemos dentro de la industria del entretenimiento y que nos acerca al consumidor, a esos fans lovers<\/em> que LaLiga tiene en todo el mundo\u201d, ha detallado Eva L\u00f3pez Ru\u00edz<\/strong>, directora de marca corporativa y activos de LaLiga<\/strong>.\u00a0<\/span><\/p>\n

La primera acci\u00f3n desarrollada fue el lanzamiento a principios de septiembre de un anuncio para televisi\u00f3n – y que tambi\u00e9n se ha difundido en medios sociales-, protagonizado por el actor \u00c1lex Gonz\u00e1lez, donde se defiende que la competici\u00f3n profesional de f\u00fatbol es el mejor largometraje del mundo.\u00a0<\/span><\/p>\n

Semanas m\u00e1s tarde, se dio a conocer la segunda parte de dicha campa\u00f1a, con una lona ubicada en la Puerta del Sol donde se reforzaba la idea del spot, pero enfocado, esta vez, a las series de televisi\u00f3n<\/strong>. \u201cPlataformas de series, reconocedlo, la mejor serie del mundo est\u00e1 escrita con los pies\u201d, rezaba la pancarta. Un mensaje que incit\u00f3 una conversaci\u00f3n en redes sociales, que super\u00f3 las 26.000 interacciones y las 394.000 impresiones en solo dos d\u00edas<\/strong>.\u00a0<\/span><\/p>\n

El cierre de la campa\u00f1a ha tenido su vertiente internacional con una serie de pinturas callejeras en las ciudades de Bogot\u00e1 (Colombia), Lima (Per\u00fa), Ciudad de Guatemala (Guatemala) y San Jos\u00e9 (Costa Rica)<\/strong> donde se expone el mensaje #HayQueVivirla.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La agencia creativa de WPP gana la cuenta de la competici\u00f3n oficial espa\u00f1ola del videojuego FIFA 21, lanzada por LaLiga y Electronic Arts (EA). <\/p>\n","protected":false},"author":29,"featured_media":110919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2148,2559],"class_list":["post-110639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-esports","tag-laliga"],"acf":[],"yoast_head":"\nSr. Rushmore gana la cuenta de eLaLiga Santander<\/title>\n<meta name=\"description\" content=\"LaLiga y EA han elegido a Sr.Rushmore como la agencia responsable de la comunicaci\u00f3n y creatividad de eLaLiga Santander\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=110639\" 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