{"id":110537,"date":"2020-09-18T11:10:32","date_gmt":"2020-09-18T09:10:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=110537"},"modified":"2020-09-18T15:09:22","modified_gmt":"2020-09-18T13:09:22","slug":"dani-garcia-lanza-la-gran-familia-mediterranea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=110537","title":{"rendered":"Just Eat y Dani Garc\u00eda crean \u2018La Gran Familia Mediterranea\u2019, nueva marca de alta cocina delivery"},"content":{"rendered":"

El 21 de septiembre arranca la marca de alta cocina de delivery \u2018La Gran Familia Mediterranea\u2019 del chef Dani Garc\u00eda, de la mano de la empresa Just Eat. Este proyecto gastron\u00f3mico del cocinero malague\u00f1o abrir\u00e1 una veintena de dark kitchen<\/em> en Espa\u00f1a, empezando con tres en la capital, dos en Barcelona y una en Marbella, con el objetivo de adaptar la alta cocina al entorno digital.
\n<\/b><\/p>\n

Despu\u00e9s de estudiar las necesidades del consumidor y del mercado espa\u00f1ol, Dani Garc\u00eda y su equipo empezaron a germinar este proyecto durante la pandemia, <\/b>como present\u00f3 el chef, junto al director de general de Just Eat Espa\u00f1a, Patrik Bergareche<\/b><\/a>, en una rueda de prensa virtual en Twitter<\/b>. \u201cEl tema radica en adaptar la alta cocina al entorno online,<\/b> al delivery. Hay tres aspectos que engloban a este trabajo: es una marca conocida,<\/b> lo que es una apuesta segura; el proceso creativo<\/b> y que los productos van ajustados al precio <\/b>de todos\u201d, ha explicado Patrik Bergareche.<\/p>\n

\"\"<\/p>\n

Dani Garc\u00eda ha contado que ofrecer\u00e1n al consumidor hasta 140 referencias<\/b> en su nueva marca delivery, donde el valor m\u00e1s importante es que podr\u00e1 combinar en un s\u00f3lo pedido diferentes tipos de men\u00fas, cubriendo las necesidades de todos los miembros de la familia,<\/b> desde sushi, ensaladilla rusa, hamburguesa o croquetas. Cada uno de los productos llegar\u00e1n a casa con un packaging personalizado y cuidado para que el pedido llegue correctamente al domicilio del cliente. \u201cNo hemos dejado nada al azar. Hemos estudiado este tiempo\u201d, ha puntualizado el chef, quien a\u00f1adi\u00f3 que la intenci\u00f3n es que estos nuevos espacios funcionen\u00a0 exclusivamente para el delivery, \u201c<\/b>el restaurante es una cosa, no quiero que tenga comandas del pedido a domicilio y de la sala\u201d.<\/p>\n

El primer dark kitchen<\/em> de \u2018La Gran Familia Mediterr\u00e1nea\u2019 abre cerca del Hotel Four Seasons<\/b>, con quienes tienen preparado un proyecto de apertura.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para este proyecto gastron\u00f3mico del cocinero malague\u00f1o, se abrir\u00e1n una veintena de’ dark kitchen’ en Espa\u00f1a, y los pedidos se repartir\u00e1n con Just Eat.<\/p>\n","protected":false},"author":30,"featured_media":110539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6082],"class_list":["post-110537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-dani-garcia"],"acf":[],"yoast_head":"\nDani Garc\u00eda lanza \u2018La Gran Familia Mediterranea\u2019 - IPMARK<\/title>\n<meta name=\"description\" content=\"Dani Garc\u00eda lanza \u2018La Gran Familia Mediterranea\u2019, una nueva marca de alta cocina de delivery, de la mano de Just Eat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=110537\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dani Garc\u00eda lanza \u2018La Gran Familia Mediterranea\u2019 - 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