{"id":110364,"date":"2020-09-17T10:24:44","date_gmt":"2020-09-17T08:24:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=110364"},"modified":"2020-09-17T19:59:19","modified_gmt":"2020-09-17T17:59:19","slug":"ikea-lanzara-en-2021-una-coleccion-de-muebles-adaptados-para-gamers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=110364","title":{"rendered":"Ikea presentar\u00e1 en 2021 una colecci\u00f3n de muebles adaptados para gamers\u00a0"},"content":{"rendered":"<p><b>La cadena sueca Ikea ha cerrado una alianza con Republic of Gamers (ROG) para desarrollar una nueva gama de muebles asequibles y accesorios adaptados a gamers. La colecci\u00f3n, que estar\u00e1 compuesta de unos 30 productos, se lanzar\u00e1 en China en febrero de 2021. Y, a partir de octubre del pr\u00f3ximo a\u00f1o, aterrizar\u00e1 al resto de mercados de la marca.<\/b><\/p>\n<p>Alrededor de una cuarta de la poblaci\u00f3n mundial (<b>2.500 millones<\/b>) son gamers, pero, hasta ahora, no exist\u00eda mobiliario especialmente dise\u00f1ado para los jugadores. Con este volumen de aficionados en activo, I<b>kea comenz\u00f3 a explorar el mundo de lo eSports en 2019 de la mano de UNYQ y Area Academy.<\/b> La reciente alianza con ROG da un paso m\u00e1s a su intenci\u00f3n de entrar en este mundo.<\/p>\n<p><b>Desarrollada por el Centro de desarrollo de producto de la cadena sueca en Shangh\u00e1i (China)<\/b>, los dise\u00f1adores e ingenieros de ambas empresas ha realizado\u00a0 varios talleres juntos con gamers profesionales y amantes de los videojuegos. Exploraron las necesidades de mobiliario que ten\u00edan, e identificaron una serie de funciones necesarias para garantizar <b>una experiencia de alta calidad en el hogar.<\/b><\/p>\n<p><b>ROG es una de las marcas m\u00e1s conocidas de la industria del gamers,<\/b> dise\u00f1a equipos y hardware innovadores para jugadores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras cerrar una alianza con Republic of Gamers, la cadena sueca prepara el dise\u00f1o de una gama de unos 30 productos y accesorios asequibles.<\/p>\n","protected":false},"author":30,"featured_media":110367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[231],"class_list":["post-110364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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