{"id":110241,"date":"2020-09-15T12:40:14","date_gmt":"2020-09-15T10:40:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=110241"},"modified":"2020-09-17T12:44:50","modified_gmt":"2020-09-17T10:44:50","slug":"laura-sampedro-y-carlos-alija-se-unen-a-mullenlowe-la","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=110241","title":{"rendered":"Laura Sampedro y Carlos Alija se unen a MullenLowe LA"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>MullenLowe LA ha anunciado las nuevas incorporaciones de Laura Sampedro y Carlos Alija a la agencia para dirigir la creatividad en la oficina de la costa oeste.\u00a0<\/strong><strong>El d\u00fao, conocido por su trabajo global para marcas desde Coca-Cola hasta Honda y Lurpak, se traslad\u00f3 desde Nueva York, donde eran directores creativos de grupo en Anomaly. Ellos reportar\u00e1n directamente al CEO de MullenLowe U.S., Lee Newman, quien tiene su sede en Los \u00c1ngeles.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Las carreras de Laura y Carlos han pasado por agencias de renombre en centros creativos globales como Nueva York, Londres, Sidney y su pa\u00eds de origen, Espa\u00f1a. En julio, despu\u00e9s de un lanzamiento competitivo, Laura y Carlos crearon la primera campa\u00f1a de marketing de <strong>Coca-Cola<\/strong> desde la pandemia, la que produjo que poco despu\u00e9s <strong>Anomaly<\/strong> se convirtiese en el AOR de Coca-Cola en los EE. UU. Antes de unirse a Anomaly, fueron directores creativos en <strong>Wieden + Kennedy London<\/strong> , donde trabajaron en campa\u00f1as muy celebradas para <strong>Honda, Lurpak y Finish<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Como directores creativos ejecutivos de la ic\u00f3nica agencia australiana <strong>BMF<\/strong>, jugaron un papel clave en el cambio creativo de la agencia y su principal cliente, los supermercados ALDI. Comenzaron sus carreras en Espa\u00f1a, en el equipo creativo de Renault Automotive en BBDO Madrid y luego en Sra. Rushmore.<\/p>\n<p style=\"font-weight: 400;\">\u00abLaura y Carlos aportan una creatividad inesperada a todo lo que tocan, ya sea para una marca mundial querida o un producto de una categor\u00eda poco convencional\u00bb, dijo Newman. \u201cM\u00e1s all\u00e1 de su incre\u00edble pedigr\u00ed y cartera, aportan una visi\u00f3n de liderazgo clara como el cristal a la cultura creativa en MullenLowe\u201d.<\/p>\n<p style=\"font-weight: 400;\">\u201cComo creativos que hemos vivido y trabajado en todo el mundo, siempre estamos superando l\u00edmites. \u00a1La descripci\u00f3n del trabajo de MullenLowe para nuestros roles de ECD podr\u00eda haber sido escrita por nosotros, palabra por palabra!\u00bb\u00a0dijeron Laura y Carlos.\u00a0\u201cTambi\u00e9n decidimos unirnos a la agencia debido a las personas con las que trabajaremos. Son curiosos, abiertos y comparten nuestra pasi\u00f3n y ambici\u00f3n por hacer un gran trabajo\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MullenLowe LA ha anunciado las nuevas incorporaciones de Laura Sampedro y Carlos Alija a la agencia para dirigir la creatividad<\/p>\n","protected":false},"author":28,"featured_media":110242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2341],"class_list":["post-110241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laura Sampedro y Carlos Alija se unen a MullenLowe LA<\/title>\n<meta name=\"description\" content=\"MullenLowe LA ha anunciado las nuevas incorporaciones de Laura Sampedro y 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