{"id":110164,"date":"2020-09-15T13:17:39","date_gmt":"2020-09-15T11:17:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=110164"},"modified":"2020-09-15T16:34:48","modified_gmt":"2020-09-15T14:34:48","slug":"nace-elogia-pharma","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=110164","title":{"rendered":"Nace Elogia Pharma, la incursi\u00f3n de Elogia en el sector health"},"content":{"rendered":"<p><strong>Al igual que ha ocurrido en una variedad de sectores, la industria farmac\u00e9utica no ha sido ajena al aumento del canal ecommerce como consecuencia de la pandemia de coronavirus. En Espa\u00f1a, el sector alcanza en el digital una penetraci\u00f3n del 26%. Adem\u00e1s, un 10% m\u00e1s de consumidores declaran su intenci\u00f3n de emplear el canal online para realizar sus compras de Farma.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Estos son algunos de los datos ofrecidos en los \u00faltimos estudios realizados por Elogia e IAB sobre h\u00e1bitos de compra, que reflejan que<strong> la industria farmac\u00e9utica en Espa\u00f1a es uno de los sectores a los que la transformaci\u00f3n digital m\u00e1s ha revolucionado<\/strong>, especialmente a ra\u00edz de la crisis sanitaria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La necesidad de avanzar en la digitalizaci\u00f3n de las empresas del sector ha llevado a la agencia a lanzar<strong> Elogia Pharma<\/strong>, especializada en <strong>marketing farmac\u00e9utico<\/strong>. Desde la compa\u00f1\u00eda se\u00f1alan que esta nueva divisi\u00f3n nace con la voluntad de ayudar al sector en el desaf\u00edo que supone la nueva forma de comunicaci\u00f3n m\u00e9dico-paciente en la pandemia y favorecer la comunicaci\u00f3n de la comunidad m\u00e9dico-cient\u00edfica-farmac\u00e9utica, facilitando el liderazgo del discurso de la evidencia cient\u00edfica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHemos decidido concentrar todo nuestro conocimiento espec\u00edfico del sector farmac\u00e9utico para ofrecer el mejor resultado en la generaci\u00f3n de nuevo negocio, utilizando herramientas digitales espec\u00edficas para la empresa farmac\u00e9utica que hoy m\u00e1s que nunca necesita un nuevo paradigma\u201d, ha explicado <strong>\u00c1lvaro G\u00f3mez<\/strong>, <em>country manager<\/em> de Elogia Espa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva compa\u00f1\u00eda estar\u00e1 dirigida por <strong>Anna Serrano<\/strong>, profesional de la comunicaci\u00f3n con m\u00e1s de 10 a\u00f1os de experiencia en este sector. Ser\u00e1 responsable de un equipo especializado que <strong>ayudar\u00e1 a las marcas a aprovechar las oportunidades que ofrece el entorno digital<\/strong>, teniendo en cuenta el marco legal restrictivo de esta industria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los primeros clientes de la empresa, figuran compa\u00f1\u00edas como <strong>Laboratorios Zambon, Roche Diagnostics o Boehringer Ingelheim<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva compa\u00f1\u00eda ayudar\u00e1 a las marcas del sector a aprovechar el ecosistema digital, ante el crecimiento del ecommerce como consecuencia de la pandemia de coronavirus. <\/p>\n","protected":false},"author":29,"featured_media":110166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[5470],"class_list":["post-110164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-coronavirus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Elogia Pharma, la nueva divisi\u00f3n de Elogia centrada en Farmacia<\/title>\n<meta name=\"description\" content=\"La necesidad de avanzar en la digitalizaci\u00f3n de las empresas del sector ha llevado a la agencia a lanzar Elogia Pharma, especializada en....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=110164\" 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