{"id":109993,"date":"2020-09-11T15:10:47","date_gmt":"2020-09-11T13:10:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=109993"},"modified":"2020-09-11T15:14:25","modified_gmt":"2020-09-11T13:14:25","slug":"voz-desafio-y-oportunidad-para-las-marcas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109993","title":{"rendered":"La voz, desaf\u00edo y oportunidad para las marcas"},"content":{"rendered":"<p><strong>Cada vez son m\u00e1s los usuarios que acaban sucumbiendo a los encantos de la voz, la herramienta \u00fanica y personal que permite buscar informaci\u00f3n a trav\u00e9s del <i>smartphone<\/i>, consultar el tiempo en el altavoz inteligente o elegir una pel\u00edcula en una televisi\u00f3n conectada. Seg\u00fan datos de ISDI, un 54% de usuarios espa\u00f1oles emplea la voz para realizar alguna acci\u00f3n en sus dispositivos inteligentes. Y aunque un 46% a\u00fan no ha ca\u00eddo en la tentaci\u00f3n, un 13% se\u00f1ala que est\u00e1 dispuesto a hacerlo en breve.\u00a0<\/strong><\/p>\n<div class=\"register-container\"><div class=\"register-bg\"><\/div><div class=\"box-register\">\t<div class=\"content\">\t\t<p class=\"intro\">\u00bfTe gusta este contenido?<\/p>\t\t<h2 class=\"title-register\">Reg\u00edstrate<\/h2>\t\t<p class=\"featured text\">\u00a1Es Gratis! Hazlo ahora y sigue disfrutando de este contenido y de mucho m\u00e1s<\/p>\t\t<div class=\"box-button button-register\">\t\t\t<a href=\"\/mi-cuenta\/\" class=\"cta register\">Reg\u00edstrate<\/a>\t\t<\/div>\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El auge de los asistentes de voz y los altavoces inteligentes ha propiciado el inter\u00e9s por parte de algunas marcas de aproximarse al consumidor a trav\u00e9s de este tipo de aplicaciones, asistentes virtuales o podcasts. Pero a\u00fan queda camino por recorrer en este nuevo ambiente, el voice marketing, que requiere la b\u00fasqueda de una voz \u00fanica para la marca. <\/p>\n","protected":false},"author":29,"featured_media":109995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-109993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La voz, desaf\u00edo y oportunidad para las marcas<\/title>\n<meta name=\"description\" content=\"El auge de los asistentes de voz y los altavoces inteligentes ha propiciado el inter\u00e9s por parte de algunas marcas de aproximarse...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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