{"id":109987,"date":"2020-09-11T15:08:42","date_gmt":"2020-09-11T13:08:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=109987"},"modified":"2020-09-11T15:08:42","modified_gmt":"2020-09-11T13:08:42","slug":"inaki-ereno-nuevo-group-ceo-de-bupa-matriz-de-sanitas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109987","title":{"rendered":"I\u00f1aki Ere\u00f1o, nuevo Group CEO de Bupa, matriz de Sanitas"},"content":{"rendered":"<p><strong>I\u00f1aki Ere\u00f1o ha sido nombrado nuevo consejero delegado de Bupa, matriz de Sanitas, siendo la primera vez que un espa\u00f1ol accede a la c\u00fapula de esta compa\u00f1\u00eda multinacional especialista en seguros y provisi\u00f3n de servicios de salud. Sucede en el cargo a Evelyn Bourk.<\/strong><\/p>\n<p>\u201cEsta oportunidad supone un gran honor y un ilusionante reto para m\u00ed, m\u00e1s en un contexto como el actual en el que la salud ha cobrado, si cabe, mayor importancia para la poblaci\u00f3n\u201d, afirma I\u00f1aki Ere\u00f1o, nuevo Group CEO de Bupa. \u201cLa sociedad puede contar con nosotros en los distintos pa\u00edses en los que operamos para hacer frente a la pandemia de COVID-19 y para otros desaf\u00edos sanitarios y sociales que hemos de afrontar m\u00e1s temprano que tarde, como el servirnos de las ventajas de la digitalizaci\u00f3n para acercar la salud a las personas, y dejar una impronta positiva en los entornos en los que operamos\u201d, asegura el directivo.<\/p>\n<p>Ere\u00f1o se incorpor\u00f3 a Sanitas en 2005 como director de Marketing, Clientes y Desarrollo de Negocio, y en 2008 fue nombrado CEO de la compa\u00f1\u00eda. Ya en 2012 ampli\u00f3 responsabilidades para gestionar tambi\u00e9n la unidad de mercado formada por Espa\u00f1a y Latinoam\u00e9rica (SLA). Desde 2016, la\u00a0<em>Market Unit<\/em>\u00a0Europe &amp; LatinAmerica (ELA) ya opera en Espa\u00f1a, Polonia, Turqu\u00eda, Chile, M\u00e9xico y Brasil, adem\u00e1s de contar con negocio en otros pa\u00edses de Am\u00e9rica Latina.<\/p>\n<p>El nuevo Group CEO de Bupa es licenciado en Derecho por ICADE y cuenta con un MBA por la escuela de negocios IESE. Antes de su incorporaci\u00f3n a Sanitas ocup\u00f3 puestos directivos en el Grupo Telef\u00f3nica y Continente (actualmente Carrefour), y fue presidente fundador de la start-up Netels.com.<\/p>\n<p>Por su parte, Evelyn Bourke se retira tras ocho a\u00f1os en el grupo Bupa, primero como Chief Financial Officer y desde 2016 como Group CEO, para abordar la siguiente etapa en su carrera, que se centrar\u00e1 en roles no ejecutivos. Durante su etapa, Bourke se ha centrado en poner al cliente en el centro del negocio, as\u00ed como en realizar las inversiones necesarias en tecnolog\u00eda para garantizar la seguridad de la informaci\u00f3n y reforzar la gesti\u00f3n de los riesgos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la primera vez que un espa\u00f1ol accede a la c\u00fapula de esta compa\u00f1\u00eda<\/p>\n","protected":false},"author":28,"featured_media":109991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-109987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I\u00f1aki Ere\u00f1o, nuevo Group CEO de Bupa, matriz de Sanitas<\/title>\n<meta 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