{"id":109914,"date":"2020-09-11T15:13:39","date_gmt":"2020-09-11T13:13:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=109914"},"modified":"2020-09-11T15:13:39","modified_gmt":"2020-09-11T13:13:39","slug":"espana-lidero-con-un-91-el-crecimiento-del-gran-consumo-europeo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109914","title":{"rendered":"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo"},"content":{"rendered":"<p class=\"mce\"><strong>El mercado de gran consumo\u00a0un\u00a0crecimiento\u00a0del\u00a09,1% durante el segundo trimestre, marcado por el confinamiento derivado de la crisis sanitaria del Covid-19. De hecho, de las cinco grandes econom\u00edas europeas, la espa\u00f1ola fue la que m\u00e1s creci\u00f3, seg\u00fan el informe\u00a0<em class=\"mce\">Growth Reporter<\/em>\u00a0de Nielsen.<\/strong><\/p>\n<p class=\"mce\">En concreto, solo <strong class=\"mce\">Alemania<\/strong>\u00a0estuvo en cifras parecidas, con el 9% de incremento en las ventas entre abril y junio. En\u00a0<strong class=\"mce\">Italia y Reino Unido<\/strong>, los crecimientos fueron superiores al 7%; mientras que en Francia fue m\u00e1s comedido, el 5,6%. Europa en conjunto vio aumentar sus ventas el 8,9%, por lo que Espa\u00f1a creci\u00f3 dos d\u00e9cimas por encima de la media.<\/p>\n<p class=\"mce\">Adem\u00e1s, este 9,1% registrado en el mercado espa\u00f1ol multiplica casi por cuatro la cifra lograda en el mismo trimestre de 2019, cuando crec\u00eda en el entorno del 2,5-3%. Y, a su vez, enlaza con el\u00a0<strong class=\"mce\">11,3%\u00a0<\/strong>del<strong class=\"mce\">\u00a0primer trimestre de este a\u00f1o<\/strong>, empujado por las compras de acopio ante el avance de la pandemia y el inicio del confinamiento, que dio lugar a cifras r\u00e9cord como el 71% de incremento en las ventas en la semana del 9 al 15 de marzo.<\/p>\n<h3>Moderaci\u00f3n en los pr\u00f3ximos meses<\/h3>\n<p>De cara al resto del a\u00f1o, seg\u00fan Nielsen, <strong>las perspectivas proyectan m\u00e1s moderaci\u00f3n para el mercado en Espa\u00f1a<\/strong>, en tanto el consumo estar\u00e1 condicionado por la econom\u00eda y la salud, ya que para la mitad de la poblaci\u00f3n espa\u00f1ola son estas dos sus principales preocupaciones, tal y como apunta el informe &#8216;Consumer Confidence&#8217; de Nielsen del segundo trimestre.<\/p>\n<p>De hecho, seis de cada diez espa\u00f1oles estiman que Espa\u00f1a seguir\u00e1 en recesi\u00f3n dentro de un a\u00f1o y hasta ocho de cada diez auguran malas perspectivas al futuro laboral en un plazo de doce meses vista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De cara al resto del a\u00f1o las perspectivas proyectan m\u00e1s moderaci\u00f3n para el mercado en Espa\u00f1a<\/p>\n","protected":false},"author":28,"featured_media":99626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-109914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo<\/title>\n<meta name=\"description\" content=\"De las cinco grandes econom\u00edas europeas, la espa\u00f1ola fue la que m\u00e1s creci\u00f3, seg\u00fan el informe\u00a0Growth Reporter\u00a0de Nielsen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=109914\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo\" \/>\n<meta property=\"og:description\" content=\"De las cinco grandes econom\u00edas europeas, la espa\u00f1ola fue la que m\u00e1s creci\u00f3, seg\u00fan el informe\u00a0Growth Reporter\u00a0de Nielsen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=109914\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-11T13:13:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/1bcb093553a6cce28dab5afe0f37c34b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Herrador\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Herrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914\"},\"author\":{\"name\":\"Clara Herrador\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"headline\":\"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo\",\"datePublished\":\"2020-09-11T13:13:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914\"},\"wordCount\":314,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/1bcb093553a6cce28dab5afe0f37c34b.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=109914\",\"name\":\"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/1bcb093553a6cce28dab5afe0f37c34b.jpg\",\"datePublished\":\"2020-09-11T13:13:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"description\":\"De las cinco grandes econom\u00edas europeas, la espa\u00f1ola fue la que m\u00e1s creci\u00f3, seg\u00fan el informe\u00a0Growth Reporter\u00a0de Nielsen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=109914\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/1bcb093553a6cce28dab5afe0f37c34b.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/1bcb093553a6cce28dab5afe0f37c34b.jpg\",\"width\":690,\"height\":397},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109914#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\",\"name\":\"Clara Herrador\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"caption\":\"Clara Herrador\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=28\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo","description":"De las cinco grandes econom\u00edas europeas, la espa\u00f1ola fue la que m\u00e1s creci\u00f3, seg\u00fan el informe\u00a0Growth Reporter\u00a0de Nielsen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=109914","og_locale":"es_ES","og_type":"article","og_title":"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo","og_description":"De las cinco grandes econom\u00edas europeas, la espa\u00f1ola fue la que m\u00e1s creci\u00f3, seg\u00fan el informe\u00a0Growth Reporter\u00a0de Nielsen.","og_url":"https:\/\/ipmark.com\/?p=109914","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-09-11T13:13:39+00:00","og_image":[{"width":690,"height":397,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/1bcb093553a6cce28dab5afe0f37c34b.jpg","type":"image\/jpeg"}],"author":"Clara Herrador","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Clara Herrador","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=109914#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=109914"},"author":{"name":"Clara Herrador","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"headline":"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo","datePublished":"2020-09-11T13:13:39+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=109914"},"wordCount":314,"image":{"@id":"https:\/\/ipmark.com\/?p=109914#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/1bcb093553a6cce28dab5afe0f37c34b.jpg","articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=109914","url":"https:\/\/ipmark.com\/?p=109914","name":"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=109914#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=109914#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/1bcb093553a6cce28dab5afe0f37c34b.jpg","datePublished":"2020-09-11T13:13:39+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"description":"De las cinco grandes econom\u00edas europeas, la espa\u00f1ola fue la que m\u00e1s creci\u00f3, seg\u00fan el informe\u00a0Growth Reporter\u00a0de Nielsen.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=109914#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=109914"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=109914#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/1bcb093553a6cce28dab5afe0f37c34b.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/01\/1bcb093553a6cce28dab5afe0f37c34b.jpg","width":690,"height":397},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=109914#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Espa\u00f1a lider\u00f3 con un 9,1% el crecimiento del gran consumo europeo"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621","name":"Clara Herrador","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","caption":"Clara Herrador"},"url":"https:\/\/ipmark.com\/?author=28"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/109914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109914"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/109914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/99626"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}