{"id":109788,"date":"2020-09-09T15:33:30","date_gmt":"2020-09-09T14:33:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=109788"},"modified":"2020-09-09T17:01:28","modified_gmt":"2020-09-09T16:01:28","slug":"coca-cola-apuesta-tecnologia-autoservicio-its","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109788","title":{"rendered":"Coca-Cola apuesta por la tecnolog\u00eda de autoservicio para refrescos"},"content":{"rendered":"<p><strong>CCEP Ventures, el fondo de inversi\u00f3n de innovaci\u00f3n de Coca-Cola European Partners, ha anunciado la adquisici\u00f3n de un 25% del capital de Innovative Tap Solutions (ITS), compa\u00f1\u00eda especializada en el desarrollo de grifos autom\u00e1ticos para el sector hostelero. En dicha operaci\u00f3n tambi\u00e9n ha participado la firma de inversi\u00f3n Branded Strategic Hospitality.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La incorporaci\u00f3n de Coca-Cola en el capital de la compa\u00f1\u00eda impulsar\u00e1 la introducci\u00f3n de la tecnolog\u00eda de autoservicio en Europa Occidental y en la categor\u00eda de refrescos, tal y como ha recordado <strong>Nik Jhangiani<\/strong>, CFO de <strong>Coca-Cola European Partners<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coinciden desde ITS, donde se\u00f1alan adem\u00e1s el inter\u00e9s existente en la Hosteler\u00eda hacia esta tecnolog\u00eda. En palabras de <strong>Josh Goodman<\/strong>, fundador y CEO de la firma estadounidense, \u201cel mercado ha hablado, los clientes y hosteleros est\u00e1n encantados con el concepto de grifo autom\u00e1tico y con la eficiencia y la experiencia de cliente que proporcionan\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La tecnolog\u00eda desarrollada por ITS <strong>permite a los consumidores servir y pagar las bebidas por s\u00ed mismos, reduciendo las colas y los tiempos de espera, el contacto entre empleados y clientes y liberar el paso a los camareros y el personal de servicio<\/strong>. Para su puesta en marcha en Europa, el fabricante de refrescos tiene previsto iniciar un <strong>programa piloto en Espa\u00f1a<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este acuerdo tambi\u00e9n representa otro avance dentro del pilar de envases de <\/span><i><span style=\"font-weight: 400;\">Avanzamos<\/span><\/i><span style=\"font-weight: 400;\">, la estrategia de sostenibilidad de Coca-Cola para Europa Occidental, lanzada en 2017. En ella se recoge el objetivo de la firma de inversi\u00f3n de \u201cinvertir e innovar en modelos de distribuci\u00f3n y entrega de envases rellenables para reducir el pl\u00e1stico y evitar que termine como residuo as\u00ed como en disminuir la huella de carbono de sus operaciones\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El fondo de inversi\u00f3n de innovaci\u00f3n del fabricante de bebidas, CCEP Ventures, adquiere el 25% del capital de ITS, empresa que desarrolla grifos autom\u00e1ticos para el sector hostelero.<\/p>\n","protected":false},"author":29,"featured_media":109790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143],"class_list":["post-109788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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