{"id":109433,"date":"2020-09-04T15:37:56","date_gmt":"2020-09-04T14:37:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=109433"},"modified":"2020-09-11T12:12:26","modified_gmt":"2020-09-11T10:12:26","slug":"el-desigual-impacto-del-covid-19-en-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109433","title":{"rendered":"El desigual impacto del COVID-19 en el comercio electr\u00f3nico"},"content":{"rendered":"<p><strong>El confinamiento ha impulsado a nuevos consumidores a probar el <a href=\"https:\/\/ipmark.com\/compras-online-seguras\/\">canal online<\/a>. Tambi\u00e9n ha aumentado la frecuencia de compra de los que ya eran compradores y ha abierto los ojos a multitud de empresas que a\u00fan no vend\u00edan por Internet. \u00bfPero el impacto ha sido igual en todos los sectores? <\/strong><\/p>\n<p>Espa\u00f1a cuenta con 22,5 millones de compradores <em>online<\/em>, un 72% de la poblaci\u00f3n internauta de entre 16 y 70 a\u00f1os, seg\u00fan un informe de IAB Spain. La inmensa mayor\u00eda combina la compra f\u00edsica con el canal digital, pero es significativo que un 23% de los encuestados adquiere bienes y servicios exclusivamente v\u00eda online, lo que supone un incremento de siete puntos porcentuales respecto al a\u00f1o previo.<\/p>\n<p>Podemos afirmar que el confinamiento ha modificado <a href=\"https:\/\/ipmark.com\/cambios-en-los-habitos-de-consumo-en-la-nueva-normalidad-ecommerce-y-redescubrimiento-del-hogar-2\/\">h\u00e1bitos de compra<\/a>, seg\u00fan muestra estos datos. Una de cada dos personas entrevistadas ha aumentado la frecuencia de las cibercompras, y un 45% ha empezado a comprar <em>online<\/em> productos f\u00edsicos, algo que no hac\u00eda antes de la pandemia. Aunque la mayor\u00eda de los consumidores tiene intenci\u00f3n de retomar su frecuencia de compra online pre-COVID cuando se recupere la normalidad, una cuarta parte de los encuestados cree que la experiencia de estos meses se traducir\u00e1 en un mayor uso de este canal.<\/p>\n<p>Pero esta situaci\u00f3n no ha tenido el mismo reflejo en todos los sectores. La alimentaci\u00f3n, la moda, la electr\u00f3nica, los productos del hogar, la belleza y la parafarmacia son algunos de los ganadores mientras que, por razones obvias, el turismo y las aerol\u00edneas han visto mermadas sus ventas online durante este periodo.<\/p>\n<h3><div class=\"register-container\"><div class=\"register-bg\"><\/div><div class=\"box-register\">\t<div class=\"content\">\t\t<p class=\"intro\">\u00bfTe gusta este contenido?<\/p>\t\t<h2 class=\"title-register\">Reg\u00edstrate<\/h2>\t\t<p class=\"featured text\">\u00a1Es Gratis! Hazlo ahora y sigue disfrutando de este contenido y de mucho m\u00e1s<\/p>\t\t<div class=\"box-button button-register\">\t\t\t<a href=\"\/mi-cuenta\/\" class=\"cta register\">Reg\u00edstrate<\/a>\t\t<\/div>\t<\/div><\/div><\/div><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>La alimentaci\u00f3n, la moda, la electr\u00f3nica, los productos del hogar, la belleza y la parafarmacia son algunos de los ganadores.<\/p>\n","protected":false},"author":28,"featured_media":109444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-109433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El desigual impacto del COVID-19 en el comercio electr\u00f3nico<\/title>\n<meta name=\"description\" content=\"El confinamiento ha impulsado a nuevos consumidores a probar el canal online. Pero esta situaci\u00f3n no ha sido igual en todos los sectores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=109433\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El desigual impacto del COVID-19 en el comercio electr\u00f3nico\" \/>\n<meta property=\"og:description\" content=\"El confinamiento ha impulsado a nuevos consumidores a probar el canal online. Pero esta situaci\u00f3n no ha sido igual en todos los sectores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=109433\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T14:37:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-11T10:12:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ipad-820272_1920-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Herrador\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Herrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109433#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109433\"},\"author\":{\"name\":\"Clara Herrador\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"headline\":\"El desigual impacto del COVID-19 en el comercio electr\u00f3nico\",\"datePublished\":\"2020-09-04T14:37:56+00:00\",\"dateModified\":\"2020-09-11T10:12:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109433\"},\"wordCount\":1326,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109433#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ipad-820272_1920-1.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109433\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=109433\",\"name\":\"El desigual impacto del COVID-19 en el comercio electr\u00f3nico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109433#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109433#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ipad-820272_1920-1.jpg\",\"datePublished\":\"2020-09-04T14:37:56+00:00\",\"dateModified\":\"2020-09-11T10:12:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"description\":\"El confinamiento ha impulsado a nuevos consumidores a probar el canal online. 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