{"id":109379,"date":"2020-09-04T11:33:40","date_gmt":"2020-09-04T10:33:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=109379"},"modified":"2020-09-04T11:33:40","modified_gmt":"2020-09-04T10:33:40","slug":"atresmedia-marketing-influencers-compra-h2h","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109379","title":{"rendered":"Atresmedia apuesta fuerte por el marketing de influencers con la compra de H2H"},"content":{"rendered":"<p><b>El <a href=\"https:\/\/ipmark.com\/influencers-aumentan-engagement-cuarentena\/\">marketing de influencers<\/a> sigue ganando posiciones en las estrategias de comunicaci\u00f3n de los anunciantes. Con el objetivo de dar respuesta a esta demanda y ampliar su porfolio de productos de comunicaci\u00f3n, Atresmedia ha anunciado la compra de H2H, Human to Human, la agencia de influencer marketing con enfoque de anal\u00edtica digital creada por Luis D\u00edaz en 2017.\u00a0<\/b><\/p>\n<p>\u201cCon H2H entramos en un territorio que no ocup\u00e1bamos hasta ahora y por el que las marcas est\u00e1n mostrando gran inter\u00e9s. Esto nos permite completar nuestra oferta que es, a todas luces, inigualable en el mercado de la publicidad en nuestro pa\u00eds\u201d, ha se\u00f1alado J<strong>os\u00e9 Miguel Garc\u00eda Gasco, director general de Atresmedia Publicidad<\/strong>, comercializadora exclusivista de publicidad de Atresmedia.<\/p>\n<p>En sus tres a\u00f1os de existencia, H2H ha incorporado a su cartera a grandes empresas nacionales y multinacionales de diferentes sectores. En la actualidad <strong>gestiona m\u00e1s de 5.000 interacciones <em>influencer<\/em>-marca para sus m\u00e1s de 50 clientes<\/strong>.<\/p>\n<p>\u201cLa publicidad a trav\u00e9s de <strong><em>influencers<\/em> se ha consolidado ya como un medio dentro de los planes de marketing de los anunciantes<\/strong>. Poder formar parte del grupo l\u00edder de comunicaci\u00f3n en Espa\u00f1a nos otorga una posici\u00f3n privilegiada en el sector\u201d, ha afirmado <strong>Luis D\u00edaz, director general de H2H<\/strong>, sobre la operaci\u00f3n.<\/p>\n<h3>Posicionamiento digital<\/h3>\n<p>La adquisici\u00f3n de H2H forma parte de la <strong>estrategia de inversiones llevada a cabo por Atresmedia Publicidad<\/strong> en los \u00faltimos a\u00f1os para reforzar su posicionamiento en el entorno digital y surge despu\u00e9s de un <strong>an\u00e1lisis pormenorizado del sector de marketing de influencers y de las distintas agencias que lo componen<\/strong>. El encaje de los valores principales de la compa\u00f1\u00eda con los del Grupo Atresmedia, ofrecer\u00e1 m\u00faltiples beneficios al sector, especialmente a los anunciantes, multiplicando las sinergias y las capacidades de esta nueva e importante disciplina del marketing en sus planes de comunicaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atresmedia adquiere H2H y completa su oferta de comunicaci\u00f3n global ampliando foco hacia el marketing de influencers.<\/p>\n","protected":false},"author":14,"featured_media":109413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[383],"class_list":["post-109379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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