{"id":109141,"date":"2020-09-01T13:51:11","date_gmt":"2020-09-01T12:51:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=109141"},"modified":"2020-09-01T13:53:09","modified_gmt":"2020-09-01T12:53:09","slug":"whirpool-elige-a-wpp-como-partner-estrategico-en-emea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109141","title":{"rendered":"Whirpool elige a WPP como partner estrat\u00e9gico en EMEA"},"content":{"rendered":"<p><strong>WPP apoyar\u00e1 los objetivos comerciales de Whirlpool MDA con un equipo integrado internacional con sede en Mil\u00e1n, que aprovechar\u00e1 el talento de toda la regi\u00f3n de EMEA, incluido Wunderman Thompson, VMLY&amp;R, m\/Six, BCW (Burson Cohn &amp; Wolfe), Geometry, Hogarth y AKQA.<\/strong><\/p>\n<p>La decisi\u00f3n de Whirlpool de consolidar su marketing creativo, ATL, BTL, PR, shopper y digital para todas sus marcas de EMEA (<strong>KitchenAid, Whirlpool, Hotpoint, Bauknecht, Indesit y Privileg<\/strong>) se da a conocer despu\u00e9s de un proceso de selecci\u00f3n que se ha prolongado durante nueve meses y en el que han competido seis redes globales.<\/p>\n<p>El objetivo del pitch fue identificar un socio de comunicaci\u00f3n que pudiera aprovechar de manera efectiva las sinergias en su red internacional para elevar las marcas de Whirlpool y <strong>crear experiencias de consumidor l\u00edderes en todos los puntos de contacto del recorrido del consumidor<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whirlpool EMEA ha seleccionado a WPP como partner estrat\u00e9gico en 29 pa\u00edses de EMEA, a partir de enero de 2021<\/p>\n","protected":false},"author":14,"featured_media":109153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-109141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whirpool elige a WPP como partner de comunicaci\u00f3n en EMEA<\/title>\n<meta name=\"description\" content=\"La cadena de electrodom\u00e9sticos ha centralizado en WPP su estrategia de comunicaci\u00f3n en 29 mercados de EMEA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=109141\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whirpool elige a WPP como partner de comunicaci\u00f3n en EMEA\" \/>\n<meta property=\"og:description\" content=\"La cadena de electrodom\u00e9sticos ha centralizado en WPP su estrategia de comunicaci\u00f3n en 29 mercados de EMEA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=109141\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T12:51:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-01T12:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/whirpool-wpp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Whirpool elige a WPP como partner estrat\u00e9gico en EMEA\",\"datePublished\":\"2020-09-01T12:51:11+00:00\",\"dateModified\":\"2020-09-01T12:53:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141\"},\"wordCount\":159,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/whirpool-wpp.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=109141\",\"name\":\"Whirpool elige a WPP como partner de comunicaci\u00f3n en EMEA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/whirpool-wpp.jpg\",\"datePublished\":\"2020-09-01T12:51:11+00:00\",\"dateModified\":\"2020-09-01T12:53:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"description\":\"La cadena de electrodom\u00e9sticos ha centralizado en WPP su estrategia de comunicaci\u00f3n en 29 mercados de EMEA.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=109141\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/whirpool-wpp.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/whirpool-wpp.jpg\",\"width\":1536,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=109141#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whirpool elige a WPP como partner estrat\u00e9gico en EMEA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Whirpool elige a WPP como partner de comunicaci\u00f3n en EMEA","description":"La cadena de electrodom\u00e9sticos ha centralizado en WPP su estrategia de comunicaci\u00f3n en 29 mercados de EMEA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=109141","og_locale":"es_ES","og_type":"article","og_title":"Whirpool elige a WPP como partner de comunicaci\u00f3n en EMEA","og_description":"La cadena de electrodom\u00e9sticos ha centralizado en WPP su estrategia de comunicaci\u00f3n en 29 mercados de EMEA.","og_url":"https:\/\/ipmark.com\/?p=109141","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-09-01T12:51:11+00:00","article_modified_time":"2020-09-01T12:53:09+00:00","og_image":[{"width":1536,"height":768,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/whirpool-wpp.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=109141#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=109141"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Whirpool elige a WPP como partner estrat\u00e9gico en EMEA","datePublished":"2020-09-01T12:51:11+00:00","dateModified":"2020-09-01T12:53:09+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=109141"},"wordCount":159,"image":{"@id":"https:\/\/ipmark.com\/?p=109141#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/whirpool-wpp.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=109141","url":"https:\/\/ipmark.com\/?p=109141","name":"Whirpool elige a WPP como partner de comunicaci\u00f3n en EMEA","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=109141#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=109141#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/whirpool-wpp.jpg","datePublished":"2020-09-01T12:51:11+00:00","dateModified":"2020-09-01T12:53:09+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"description":"La cadena de electrodom\u00e9sticos ha centralizado en WPP su estrategia de comunicaci\u00f3n en 29 mercados de EMEA.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=109141#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=109141"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=109141#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/whirpool-wpp.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/whirpool-wpp.jpg","width":1536,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=109141#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Whirpool elige a WPP como partner estrat\u00e9gico en EMEA"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/109141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109141"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/109141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/109153"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}