{"id":109117,"date":"2020-09-01T11:58:31","date_gmt":"2020-09-01T10:58:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=109117"},"modified":"2020-09-01T13:39:42","modified_gmt":"2020-09-01T12:39:42","slug":"vmlyr-madrid-nombra-a-elisa-soto-su-nueva-head-of-data","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109117","title":{"rendered":"VMLY&#038;R Madrid nombra a Elisa Soto su nueva &#8216;head of data&#8217;"},"content":{"rendered":"<p><b>La agencia VMLY&amp;R ha nombrado a Elisa Soto como su nueva<\/b><b><i> head of data <\/i><\/b><b>en su oficina de Madrid, con el objetivo de mejorar la experiencia de cliente y el <em>branding<\/em> a trav\u00e9s del pensamiento cr\u00edtico basado en datos. As\u00ed, la empresa potencia su propuesta de servicios de construir marcas conectadas.\u00a0<\/b><\/p>\n<p>Con m\u00e1s de 14 a\u00f1os de experiencia en marketing digital y campa\u00f1as de respuesta directa, <b>Elisa Soto <\/b>tiene\u00a0 conocimientos <b>en innovaci\u00f3n omnicanal<\/b> y est\u00e1 especializada en <b>transformaci\u00f3n digital<\/b> y <b><i>performance marketing<\/i><\/b>. A lo largo de su trayectoria profesional, ha sido galardonada con m\u00e1s de siete premios por diferentes campa\u00f1as que ha ejecutado con clientes como <b>BestDay Travel, Renault, Godaddy, British American Tobacco, Colgate, GSK, Baileys, Verisign, eBay, Banamex<\/b>, Visa, entre otras.<\/p>\n<p>La profesional est\u00e1 colaborando con la agencia global VMLY&amp;R desde 2009, trabajando en tres de sus oficinas alrededor de su red, iniciando en M\u00e9xico, pasando por Inglaterra y ahora en Espa\u00f1a, donde su amplia experiencia en <b>estrategia de canales, <\/b><strong>an\u00e1lisis de datos y cultura data-driven<\/strong> contribuir\u00e1 a la propuesta estrat\u00e9gica de la empresa.<\/p>\n<p>Seg\u00fan <b>Nieves Dur\u00e1n, <\/b><b><i>brand experience managing director<\/i><\/b> de la agencia en Madrid, \u201cla incorporaci\u00f3n de Elisa Soto nos permite ayudar a nuestros clientes a<b> integrar de manera m\u00e1s eficiente distintas fuentes de datos<\/b>, tanto internas como externas, para detectar los <i>insights <\/i>m\u00e1s relevantes a lo largo de todo el <i>customer journey<\/i>\u201d.<\/p>\n<p>Soto est\u00e1 licenciada por la Universidad de Nueva York (NYU) y London School of Economics (LSE), y cuenta con un M\u00e1ster en Ciencias de Datos (MSBA).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La profesional, que tiene m\u00e1s de 14 a\u00f1os de experiencia en marketing digital, aterriza en Espa\u00f1a para ayudar a mejorar la experiencia de cliente y el branding.<\/p>\n","protected":false},"author":30,"featured_media":109120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[316,2773],"class_list":["post-109117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-customer-journey","tag-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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