{"id":109115,"date":"2020-09-01T11:53:52","date_gmt":"2020-09-01T10:53:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=109115"},"modified":"2020-09-01T18:46:47","modified_gmt":"2020-09-01T17:46:47","slug":"la-guru-del-catalogo-campana-de-ikea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=109115","title":{"rendered":"\u2018La Gur\u00fa del Cat\u00e1logo\u2019, la nueva campa\u00f1a de Ikea que anima a usar el cat\u00e1logo digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ikea Espa\u00f1a ha lanzado <em>La Gur\u00fa del Cat\u00e1logo<\/em>. Protagonizada por la actriz y c\u00f3mica <strong>Yolanda Ramos<\/strong>, la campa\u00f1a persigue dar a conocer e impulsar el uso del cat\u00e1logo digital de la firma de muebles sueca, que este a\u00f1o se distribuir\u00e1 \u00fanicamente en este canal, como consecuencia de la pandemia de coronavirus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed lo ha se\u00f1alado<strong> Juan Antonio-D\u00edaz Pintado<\/strong>,<em> integrated media leader<\/em> de <strong>Ikea Ib\u00e9rica<\/strong>: \u201cCon esta acci\u00f3n, buscamos impulsar la versi\u00f3n digital del cat\u00e1logo. Acercando la marca al p\u00fablico millenial con un personaje reconocible para su cultura audiovisual y manteniendo a su vez un tono de comunicaci\u00f3n cercano para el target principal de Ikea, quien se enfrenta, en algunos casos por primera vez, a este formato del cat\u00e1logo\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La pieza principal de la campa\u00f1a est\u00e1 protagonizada por Yolanda Ramos, que es presentada como la gur\u00fa del cat\u00e1logo de la marca y <strong>ayudar\u00e1 a los usuarios a compartir con sus allegados las novedades del retailer<\/strong> y rellenar y vaciar su lista de deseos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado <strong>Juanfran Vaquero<\/strong>, director creativo ejecutivo de <strong>Good Rebels<\/strong> &#8211; agencia con la que se ha asociado la marca para la campa\u00f1a-, Ramos resulta la embajadora de marca id\u00f3nea, ya que<strong> representa los valores de la r\u00fabrica de muebles<\/strong> y las necesidades de la campa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos felices de ser parte de un momento hist\u00f3rico de uno de los clientes m\u00e1s emblem\u00e1ticos de la casa. Creemos firmemente en la transformaci\u00f3n digital en todos los sentidos y el paso que ha dado Ikea refuerza nuestra visi\u00f3n del presente y del futuro\u201d, ha enfatizado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta es la primera vez en 70 a\u00f1os que la firma de muebles lanza su cat\u00e1logo en la versi\u00f3n digital y no lo distribuye en su formato f\u00edsico. La campa\u00f1a ser\u00e1 lanzada en medios digitales.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"La Gur&amp;uacute; del Cat&amp;aacute;logo - IKEA Espa&amp;ntilde;a\" src=\"https:\/\/player.vimeo.com\/video\/453226924?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de muebles sueca conf\u00eda en Yolanda Ramos para explicar a los usuarios c\u00f3mo emplear el cat\u00e1logo online. <\/p>\n","protected":false},"author":29,"featured_media":109118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[231],"class_list":["post-109115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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