{"id":108876,"date":"2020-03-28T08:16:00","date_gmt":"2020-03-28T07:16:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=108876"},"modified":"2020-08-28T08:18:02","modified_gmt":"2020-08-28T07:18:02","slug":"accenture-mira-de-frente-a-las-agencias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=108876","title":{"rendered":"Accenture mira de frente a las agencias\u00a0"},"content":{"rendered":"<p><strong>Accenture ha anunciado el cierre de Accenture Media Management, la divisi\u00f3n de la compa\u00f1\u00eda centrada en la auditor\u00eda de medios. Pero mantiene Accenture Interactive, que desde hace dos a\u00f1os ofrece servicios de publicidad program\u00e1tica y cuenta con el expertise de las agencias creativas Droga5 y Shackleton. Un nuevo y muy potente player toma posiciones en el tablero de la industria publicitaria.\u00a0<\/strong><\/p>\n<p>Accenture Media Management, la divisi\u00f3n de la consultora <a href=\"https:\/\/ipmark.com\/accenture-dejara-auditoria-de-medios\/\">Accenture<\/a> centrada en la auditor\u00eda de medios, benchmarking y gesti\u00f3n de pitch de agencias, dejar\u00e1 de dar servicio a finales de agosto de este a\u00f1o. Una decisi\u00f3n que la consultora comunic\u00f3 el pasado mes de febrero, despu\u00e9s de haber auditado m\u00e1s de 40.000 millones de d\u00f3lares de inversi\u00f3n publicitaria global y haber destinado m\u00e1s de 5 millones al a\u00f1o en herramientas de investigaci\u00f3n de medios.<\/p>\n<div class=\"register-container\"><div class=\"register-bg\"><\/div><div class=\"box-register\">\t<div class=\"content\">\t\t<p class=\"intro\">\u00bfTe gusta este contenido?<\/p>\t\t<h2 class=\"title-register\">Reg\u00edstrate<\/h2>\t\t<p class=\"featured text\">\u00a1Es Gratis! Hazlo ahora y sigue disfrutando de este contenido y de mucho m\u00e1s<\/p>\t\t<div class=\"box-button button-register\">\t\t\t<a href=\"\/mi-cuenta\/\" class=\"cta register\">Reg\u00edstrate<\/a>\t\t<\/div>\t<\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accenture Media Management, la divisi\u00f3n de la consultora Accenture centrada en la auditor\u00eda de medios, benchmarking y gesti\u00f3n de pitch de agencias, dejar\u00e1 de dar servicio a finales de agosto de este a\u00f1o.<\/p>\n","protected":false},"author":30,"featured_media":108879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,324,2464],"class_list":["post-108876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-compra-programatica","tag-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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