{"id":101295,"date":"2020-07-24T14:21:11","date_gmt":"2020-07-24T13:21:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=100611"},"modified":"2020-08-03T09:31:12","modified_gmt":"2020-08-03T08:31:12","slug":"turisme-comunitat-valenciana-serviceplan-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101295","title":{"rendered":"Turisme Comunitat Valenciana para Serviceplan Espa\u00f1a"},"content":{"rendered":"<p><strong>Serviceplan Espa\u00f1a<\/strong> <strong>ha sido la ganadora de la cuenta de promoci\u00f3n de la Comunitat Valenciana. En los pr\u00f3ximos dos a\u00f1os la agencia internacional ser\u00e1 la encargada de la nueva creatividad, producci\u00f3n y la aplicaci\u00f3n de innovaci\u00f3n a la promoci\u00f3n de la oferta tur\u00edstica de Turisme Comunitat Valenciana.\u00a0<\/strong><\/p>\n<p>El trabajo de la agencia se plantea en <strong>dos fases<\/strong>; una inicial en la que se producir\u00e1 una primera creatividad de campa\u00f1a y una segunda que tiene como objetivo que la campa\u00f1a evolucione en su estrategia y concepto aplicando nuevos formatos de comunicaci\u00f3n. Para ello se realizar\u00e1n nuevas piezas, con el fin actualizar e innovar en la comunicaci\u00f3n de la Comunitat Valenciana con el desarrollo de una <strong>campa\u00f1a \u201cubercreativa\u201d notoria y diferencial<\/strong> dentro del sector tur\u00edstico.<\/p>\n<h2><strong>Nuevo concepto creativo para Mediterr\u00e1neo en Vivo<\/strong><\/h2>\n<p>El objetivo es sobre todo innovar y hacer notoria la comunicaci\u00f3n de Turisme Comunitat Valenciana, manteniendo el claim \u201cMediterr\u00e1neo en Vivo\u201d y su esencia, valores y atributos. Todo ello aportando una nueva imagen, mensajes y v\u00edas innovadoras que comuniquen de forma global las fortalezas de la oferta tur\u00edstica de la zona.<\/p>\n<p>Para conseguir una mayor diferenciaci\u00f3n de la comunicaci\u00f3n en un sector muy parecido en sus formas de comunicar, dentro ya de la propuesta ganadora, la agencia contar\u00e1 en su equipo con el liderazgo de <strong>Emilio Valverde<\/strong>, director creativo de Serviceplan Espa\u00f1a desde principios de este a\u00f1o y el apoyo del b<strong>oard de direcci\u00f3n creativa internacional de <\/strong>Serviceplan Group, con el director creativo internacional del grupo <strong>Jason Romeyko<\/strong> al frente, para hacer de \u00e9sta una de las campa\u00f1as referente no solo para Serviceplan Espa\u00f1a, sino tambi\u00e9n para el grupo matriz.<\/p>\n<h2><strong>Especializaci\u00f3n sector tur\u00edstico<\/strong><\/h2>\n<p>Tras un concurso p\u00fablico con otras 10 agencias, Serviceplan Espa\u00f1a gana esta importante cuenta en el que se ha valorado su innovaci\u00f3n, ubercreatividad y las herramientas globales del grupo Serviceplan. La agencia cuenta en su cartera de clientes con marcas como <strong>Heineken, Puerto de Indias<\/strong>, <strong>BMW internacional<\/strong>, <strong>Lufthansa<\/strong>, <strong>Mercedes-Benz<\/strong>, <strong>Val Venosta<\/strong>, <strong>Alcampo<\/strong>, adem\u00e1s de ser valedora de gran experiencia en el sector tur\u00edstico, cultural y entretenimiento.<\/p>\n<p>En este sentido, entre los \u00faltimos concursos tur\u00edsticos ganados por la agencia este trimestre desde su <strong>oficina de Valencia<\/strong> se encuentran la campa\u00f1a post Covid de <strong>promoci\u00f3n de la capital del Turia<\/strong>, la comunicaci\u00f3n y estrategia <strong>del Palau de Les Arts Reina Sof\u00eda<\/strong>, con un claro objetivo de convertirlo en un referente cultural por su gran programaci\u00f3n a nivel nacional e internacional y <strong>la promoci\u00f3n del cine de la Comunitat<\/strong> como plat\u00f3 de rodajes. Esta \u00faltima adjudicaci\u00f3n pone el broche de oro al papel relevante que la agencia ha obtenido este a\u00f1o en cuanto a la promoci\u00f3n global de esta regi\u00f3n.<\/p>\n<p>Por otro lado, <strong>la sede central en Madrid <\/strong>sigue su andadura sumando nuevos clientes como <strong>Salesforce<\/strong>, una tech que permitir\u00e1 aunar innovaci\u00f3n, creatividad y la tecnolog\u00eda del propio grupo como veh\u00edculo de apoyo hacia una comunicaci\u00f3n innovadora y efectiva en una nueva era cada vez m\u00e1s digital.<\/p>\n<p><iframe loading=\"lazy\" title=\"SERVICEPLAN SPAIN. We are here to help you.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Uc3t3U02Adk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Serviceplan Espa\u00f1a ha sido la ganadora de la cuenta de promoci\u00f3n de la Comunitat Valenciana. En los pr\u00f3ximos dos a\u00f1os<\/p>\n","protected":false},"author":21,"featured_media":108378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-101295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turisme Comunitat Valenciana conf\u00eda en la agencia internacional Serviceplan Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"La agencia internacional, Serviceplan Espa\u00f1a, ha sido la ganadora de la cuenta de promoci\u00f3n de la Comunitat Valenciana. 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