{"id":101261,"date":"2020-07-16T13:43:16","date_gmt":"2020-07-16T11:43:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=100350"},"modified":"2020-07-16T13:43:16","modified_gmt":"2020-07-16T11:43:16","slug":"republica-movil-renueva-imagen-la-mano-interbrand","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101261","title":{"rendered":"Rep\u00fablica M\u00f3vil renueva su imagen de la mano de Interbrand"},"content":{"rendered":"<figure id=\"attachment_100351\" aria-describedby=\"caption-attachment-100351\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-100351\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/republica-movil.jpg\" alt=\"Rep\u00fablica M\u00f3vil renueva su imagen de la mano de Interbrand\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-100351\" class=\"wp-caption-text\">Rep\u00fablica M\u00f3vil renueva su imagen de la mano de Interbrand<\/figcaption><\/figure>\n<p><strong>Rep\u00fablica M\u00f3vil, la marca low cost perteneciente a Orange, renueva su identidad visual con la ayuda de la consultora de marca Interbrand.<\/strong><\/p>\n<p>La compa\u00f1\u00eda&nbsp;apuesta por actualizar su imagen de marca coincidiendo con el lanzamiento de su nueva oferta de fibra y convergente, as\u00ed como por enriquecer los recursos de comunicaci\u00f3n, tanto en canales digitales como f\u00edsicos, con una identidad relevante y diferencial en el mercado.<\/p>\n<p>La nueva marca de <strong>Rep\u00fablica M\u00f3vil<\/strong> se ha construido seg\u00fan principios de dise\u00f1o que priorizan l<strong>a simplicidad y la autenticidad<\/strong>, buscando resaltar una emoci\u00f3n positiva y retadora con dos elementos fundamentales: la bandera como s\u00edmbolo de la marca y su estilo fotogr\u00e1fico como recurso gr\u00e1fico clave.<\/p>\n<p>El nuevo s\u00edmbolo, la bandera, aparece implementado en la \u201cp\u201d del nuevo logotipo de <strong>Rep\u00fablica M\u00f3vil<\/strong>, e, igualmente, funciona como recurso gr\u00e1fico en otras piezas de comunicaci\u00f3n. En general, la nueva identidad proporciona a la marca una capacidad de expresar su personalidad m\u00e1s all\u00e1 del logotipo.<\/p>\n<p>Por otro lado, <strong>el blanco y negro funcionan como colores principales de la marca<\/strong>, definiendo tambi\u00e9n de forma clara el estilo fotogr\u00e1fico e ilustrativo. El verde turquesa aparece en la paleta crom\u00e1tica como color secundario de contraste. Tipogr\u00e1ficamente, <strong>Rep\u00fablica M\u00f3vil<\/strong> utiliza la fuente Roboto Condensed como tipograf\u00eda principal, completada con la Poppins.<\/p>\n<p>Seg\u00fan ha indicado <strong>Cosme Primo de Rivera, director de marketing y ventas <\/strong>de<strong> Rep\u00fablica M\u00f3vil<\/strong>, \u201ccon este cambio de identidad visual conseguimos una imagen a\u00fan m\u00e1s fresca y diferencial, f\u00e1cilmente reconocible por todos los consumidores &nbsp;en todos los puntos de contacto\u201d.&nbsp; &nbsp;<\/p>\n<p>\u201cEn un mercado tan competitivo como es el de las telecomunicaciones, la identidad de marca es esencial para ayudar a reforzar la autenticidad y la diferenciaci\u00f3n, que siempre han caracterizado a Rep\u00fablica M\u00f3vil, pero que ahora se ve reforzada con una imagen a\u00fan m\u00e1s moderna y fresca, que le permitir\u00e1 involucrar m\u00e1s emocionalmente a sus clientes\u201d, se\u00f1al\u00f3 <strong>Borja Borrero, executive creative director<\/strong> de <strong>Interbrand<\/strong> para EMEA (Western Europe) &amp; LatAm.<\/p>\n<p>La nueva marca de Rep\u00fablica M\u00f3vil se implementar\u00e1 gradualmente en los canales digitales de la compa\u00f1\u00eda, as\u00ed como en sus puntos de venta f\u00edsicos<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Rep\u00fablica M\u00f3vil- Aqu\u00ed ganas T\u00da\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/j4uXMN89wJ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rep\u00fablica M\u00f3vil, la marca low cost perteneciente a Orange, renueva su identidad visual con la ayuda de la consultora de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225],"class_list":["post-101261","post","type-post","status-publish","format-standard","hentry","category-branding","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rep\u00fablica M\u00f3vil renueva su imagen de la mano de Interbrand<\/title>\n<meta name=\"description\" content=\"Rep\u00fablica M\u00f3vil, la marca low cost perteneciente a Orange, renueva su identidad visual con la ayuda de la consultora de marca Interbrand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=101261\" \/>\n<meta property=\"og:locale\" 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