{"id":101248,"date":"2020-07-14T14:27:31","date_gmt":"2020-07-14T12:27:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=100247"},"modified":"2020-07-14T14:27:31","modified_gmt":"2020-07-14T12:27:31","slug":"botellas-de-whisky-johnnie-walker-seran-de-papel","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101248","title":{"rendered":"Las botellas de whisky Johnnie Walker ser\u00e1n de papel en 2021"},"content":{"rendered":"<figure id=\"attachment_100249\" aria-describedby=\"caption-attachment-100249\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-100249\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/botella-de-papel-johnnie-walker.jpg\" alt=\"Diageo lanza una botella de papel para la marca de whisky Johnnie Walker\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-100249\" class=\"wp-caption-text\">Diageo lanza una botella de papel para la marca de whisky Johnnie Walker<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><strong>Diageo ha anunciado el lanzamiento para inicios del pr\u00f3ximo a\u00f1o de la primera botella de papel procedente de maderas sostenibles para la marca de whiskey Johnnie Walker, como parte del compromiso de la compa\u00f1\u00eda de alcanzar el objetivo de consumo responsable y producci\u00f3n de desarrollo sostenible planteado por Naciones Unidas.<\/strong>&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El envase ha sido uno de los primeros productos desarrollados por <strong>Pulpex Limited<\/strong>, la compa\u00f1\u00eda que el fabricante de espirituosos lanz\u00f3 junto con la firma de inversi\u00f3n Pilot Lite, y que tiene como tarea el desarrollo de tecnolog\u00eda de \u2018packaging\u2019 sostenible.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, la empresa ha dise\u00f1ado un <strong>prototipo de botella de papel, libre de pl\u00e1stico que puede ser reciclable<\/strong>. Ha sido <strong>fabricado con pulpa procedente de materias primas sostenibles<\/strong> y es <strong>compatible con todo tipo de l\u00edquidos<\/strong>. De esta manera, no s\u00f3lo Diageo, sino cualquier otra compa\u00f1\u00eda, puede repensar el dise\u00f1o de su \u2018packaging\u2019 a uno de papel, sin comprometer la calidad del producto, explican desde el fabricante de licores.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El plan inicial contempla estrenar este nuevo dise\u00f1o de empaquetado <strong>a comienzos de 2021 con la marca de whiskey Johnnie Walker<\/strong>. Aunque se aspira a popularizar este formato entre otros fabricantes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, una de las primeras tareas realizadas por Pulpex Limited ha sido el asentamiento de un <strong>consorcio a nivel global liderado por las principales compa\u00f1\u00edas de Gran Consumo como Unilever y PepsiCo<\/strong>, del que se espera que haya m\u00e1s incorporaciones a finales de a\u00f1o. Los fabricantes pertenecientes a esta organizaci\u00f3n se han comprometido a lanzar sus propias botellas de papel en 2021.<\/span><\/p>\n<p>&#8212;<\/p>\n<p>M\u00e1s noticias de<strong> Marketing<\/strong>:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/players-de-exterior-y-cadenas-de-distribucion-unidos-en-la-campana-de-havas-media-group-y-fesbal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Players de exterior y cadenas de distribuci\u00f3n, unidos en la campa\u00f1a de Havas Media Group y Fesbal<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/aguinamar-recuerda-la-importancia-del-consumo-pescado-nueva-campana\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Aguinamar recuerda la importancia del consumo de pescado en su nueva campa\u00f1a<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/nuevo-bloqueo-publicitario-a-las-casas-de-apuestas-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Nuevo bloqueo publicitario a las casas de apuestas online<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/premios-dec-2020-marcas-cuidan-experiencia-del-cliente\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Premios DEC 2020. Marcas que cuidan la experiencia de cliente<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Diageo ha anunciado el lanzamiento para inicios del pr\u00f3ximo a\u00f1o de la primera botella de papel procedente de maderas sostenibles<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[135],"class_list":["post-101248","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las botellas de whisky Johnnie Walker ser\u00e1n de papel en 2021<\/title>\n<meta name=\"description\" content=\"Diageo ha anunciado el lanzamiento para inicios del pr\u00f3ximo a\u00f1o de la primera botella de papel procedente de 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