{"id":101229,"date":"2020-07-09T13:02:55","date_gmt":"2020-07-09T11:02:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=100016"},"modified":"2020-07-09T13:02:55","modified_gmt":"2020-07-09T11:02:55","slug":"players-de-exterior-y-cadenas-de-distribucion-unidos-en-la-campana-de-havas-media-group-y-fesbal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101229","title":{"rendered":"Players de exterior y cadenas de distribuci\u00f3n, unidos en la campa\u00f1a de Havas Media Group y Fesbal"},"content":{"rendered":"<figure id=\"attachment_100019\" aria-describedby=\"caption-attachment-100019\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-100019\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/5f06f6a0274bb_image_name.jpg\" alt=\"Players de exterior y cadenas de distribuci\u00f3n, unidos en la campa\u00f1a de Havas Media Group y Fesbal\" width=\"690\" height=\"458\"><figcaption id=\"caption-attachment-100019\" class=\"wp-caption-text\">M\u00e1s de 3.800 caras publicitarias en formatos digitales distribuidas a nivel nacional Foto: juanfranciscogomez.es \/@jf.replica.<\/figcaption><\/figure>\n<p><b>La crisis sanitaria ha afectado a la sociedad y a las empresas en diferentes aspectos, pero uno de los mayores problemas actuales es el aumento de personas que pide ayuda para alimentos. Las colas de los alrededores de los bancos de alimentos est\u00e1n creciendo, debido a la pandemia, provocando que muchas familias se hayan quedado sin recursos para comer. En este contexto, Havas Media Group, junto a la Federaci\u00f3n Espa\u00f1ola de Bancos de Alimentos (Fesbal), ha promovido la campa\u00f1a solidaria para ayudar a los hogares m\u00e1s vulnerables.<\/b><\/p>\n<p>El proyecto humanitario cuenta con la <b>colaboraci\u00f3n de 15 marcas exclusivistas de soporte exterior<\/b> <b>(Adtrackmedia, Bidiscount, Callao City Lights, Clear Channel, Clece OOH, DEFI, Exterion Media, Exterior Plus, Gran Pantalla, IEPE, In-Store Media, IWALL, JCDecaux, Super 8 y Viae<\/b>), que ceden sus espacios publicitarios para la campa\u00f1a solidaria, sum\u00e1ndose adem\u00e1s al proyecto, las principales cadenas de distribuci\u00f3n del pa\u00eds (<b>Alcampo, Carrefour, D\u00eda, El Corte Ingl\u00e9s, E.Leclerc, Eroski, Lidl, Makro, Mercadona y Unide<\/b>).<\/p>\n<p>De esta forma, por primera vez, <b>player de publicidad exterior y ense\u00f1as de distribuci\u00f3n se unen en una iniciativa de este tipo<\/b>, promovida por un grupo de agencias de comunicaci\u00f3n.<b> M\u00e1s de 3.800 caras publicitarias<\/b> en formatos digitales estar\u00e1n distribuidas por diferentes puntos del pa\u00eds, tanto en zonas urbanas, como en centros comerciales o medios de transporte.<\/p>\n<p>Para la creatividad, el proyecto de Havas Media Group&nbsp; y Fesbal cuenta con la <b>cesi\u00f3n de titulares reales de los peri\u00f3dicos &#8216;ABC&#8217; (en colaboraci\u00f3n con &#8216;Atlasagencia&#8217;), &#8216;Econom\u00eda Digital&#8217; (&#8216;Expansi\u00f3n&#8217;) y &#8216;El Pa\u00ed<\/b><strong>s&#8217;<\/strong>, que reflejan la dimensi\u00f3n del problema.<\/p>\n<p>El proyecto busca acabar con las colas del hambre, movilizando y sensibilizando a la poblaci\u00f3n espa\u00f1ola para que colaboren con Fesbal, a trav\u00e9s de <b>Bizum (c\u00f3digo 00090) o desde la <\/b><a href=\"https:\/\/www.fesbal.org.es\/\"><b>p\u00e1gina web de la Federaci\u00f3n.<\/b><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"HAVAS MEDIA GROUP Y FESBAL V2\" src=\"https:\/\/player.vimeo.com\/video\/436406374?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crisis sanitaria ha afectado a la sociedad y a las empresas en diferentes aspectos, pero uno de los mayores<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,5894],"tags":[],"class_list":["post-101229","post","type-post","status-publish","format-standard","hentry","category-marcas","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Players de exterior y cadenas de distribuci\u00f3n, unidos en la campa\u00f1a de Havas Media Group y Fesbal<\/title>\n<meta name=\"description\" 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