{"id":101223,"date":"2020-07-08T11:41:10","date_gmt":"2020-07-08T09:41:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=99939"},"modified":"2020-07-08T11:41:10","modified_gmt":"2020-07-08T09:41:10","slug":"asi-plantamos-cara-al-covid-en-milanuncios-grupo-adevinta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101223","title":{"rendered":"\u201cAs\u00ed plantamos cara al COVID en\u2026 Milanuncios (Grupo Adevinta)\u201d"},"content":{"rendered":"<figure id=\"attachment_99943\" aria-describedby=\"caption-attachment-99943\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-99943\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/milanuncios.jpg\" alt=\"Entrevista a Pedro Serrano, CMO de Milanuncios\" width=\"690\" height=\"388\"><figcaption id=\"caption-attachment-99943\" class=\"wp-caption-text\">Entrevista a Pedro Serrano, CMO de Milanuncios<\/figcaption><\/figure>\n<p><strong>En una situaci\u00f3n extraordinaria como la vivida actualmente por la pandemia de coronavirus, Pedro Serrano, CMO de Milanuncios, perteneciente al Grupo Adevinta, destaca la reacci\u00f3n \u201ctremendamente\u201d r\u00e1pida del equipo, en un contexto de ansiedad que la compa\u00f1\u00eda ha logrado minimizar gracias a la recogida y transmisi\u00f3n constante de informaci\u00f3n.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En una entrevista exclusiva a IPMARK, el responsable de marketing del portal de clasificados ha destacado la preparaci\u00f3n de la compa\u00f1\u00eda ante la situaci\u00f3n que se avecinaba. \u201cAl tener planes de contingencia, pudimos reaccionar con celeridad\u201d, ha expresado. Se suma \u201cla actitud y voluntad de las personas que formamos el grupo. <strong>Reaccionamos mucho mejor de lo que podr\u00edamos prever<\/strong>\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A la hora de abordar la situaci\u00f3n, Serrano ha informado del trabajo realizado en dos aspectos. Por un lado, la recogida de informaci\u00f3n y, por el otro, la transmisi\u00f3n. \u201cPara poder abordar la ansiedad que produce la incertidumbre, hemos trabajado en identificar escenarios\u201d. Para ello, <strong>emplearon la informaci\u00f3n procedente de China y todas las acciones que se estaban realizando en Italia<\/strong>, pa\u00eds donde el confinamiento se decret\u00f3 dos semanas antes que en Espa\u00f1a.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una informaci\u00f3n que no ha quedado en el seno del cuadro directivo, sino que se ha transmitido a toda la plantilla con el objetivo, explica Serrano, de reducir la ansiedad que produce el desconcierto.&nbsp;<\/span><\/p>\n<p><iframe title=\"\u201cAs\u00ed plantamos cara al COVID en\u2026 MILANUNCIOS (Grupo Adevinta)\u201d\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GkUdwjUzsKY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&#8212;<br \/>\nM\u00e1s noticias de <strong>Marcas con valores contra el COVID-19<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/compromiso-con-la-sociedad-estrategia-de-marca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Compromiso con la socidad, clave para las nuevas estrategias de marca<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/mediapro-y-la-liga-futbol-residencias\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Mediapro y LaLiga llevan el f\u00fatbol a las residencias de la tercera edad<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/ron-barcelo-planta-cara-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">&#8216;As\u00ed plantamos cara al COVID en&#8230; Ron Barcel\u00f3 (Grupo Varma)&#8217;<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ipmark.com\/dove-muestra-momentos-reales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Dove muestra los #momentosreales vividos durante el confinamiento<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En una situaci\u00f3n extraordinaria como la vivida actualmente por la pandemia de coronavirus, Pedro Serrano, CMO de Milanuncios, perteneciente al<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5896],"tags":[5470],"class_list":["post-101223","post","type-post","status-publish","format-standard","hentry","category-especiales-marcas-contra-el-covid-19","tag-coronavirus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cAs\u00ed plantamos cara al COVID en\u2026 Milanuncios (Grupo Adevinta)\u201d<\/title>\n<meta name=\"description\" content=\"En una entrevista exclusiva a IPMARK, Pedro Serrano, CMO de Milanuncios, ha destacado la 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