{"id":101214,"date":"2020-07-06T11:07:05","date_gmt":"2020-07-06T09:07:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=99824"},"modified":"2020-07-06T11:07:05","modified_gmt":"2020-07-06T09:07:05","slug":"wpp-fusiona-sus-agencias-de-publicidad-ogilvy-y-grey-en-francia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101214","title":{"rendered":"WPP fusiona sus agencias de publicidad Ogilvy y Grey en Francia"},"content":{"rendered":"<figure id=\"attachment_99825\" aria-describedby=\"caption-attachment-99825\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99825\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/5f02e66af18d6_image_name.jpg\" alt=\"WPP fusiona sus agencias de publicidad Ogilvy y Grey en Francia\" width=\"689\" height=\"402\"><figcaption id=\"caption-attachment-99825\" class=\"wp-caption-text\">Los co-presidentes de Ogilvy Paris, Matthieu Elkaim y Emmanuel Ferry.<\/figcaption><\/figure>\n<p><b>El grupo WPP ha anunciado la fusi\u00f3n de las agencias de publicidad Ogilvy y Grey en Francia, que podr\u00eda ser la primera de una serie de nuevos movimientos de este tipo. En 2018, la empresa uni\u00f3 J.Walter Thompson y Wunderman, creando <\/b><a href=\"https:\/\/ipmark.com\/wunderman-thompson-nueva-agencia-wpp\/\"><b>Wunderman Thompson<\/b><\/a><b>, una \u00fanica compa\u00f1\u00eda creativa, tecnol\u00f3gica y experta en data.<\/b><\/p>\n<p>La operaci\u00f3n, efectiva desde el 1 de julio, permite que<b> Grey conserve su marca pero utilizar\u00e1 los recursos de Ogilvy,<\/b> uniendo sus fuerzas en las instalaciones de la segunda en la rue Marbeuf en Par\u00eds.<\/p>\n<p>Esta operaci\u00f3n se ha acelerado como consecuencia de la <b>crisis sanitaria del COVID-19<\/b>, que desde la cabecera \u2018Insider\u2019 a\u00f1aden que se estiman p\u00e9rdidas de <b>empleo <\/b>tras la fusi\u00f3n.<\/p>\n<p>Seg\u00fan el mismo medio, una gran parte de las agencias de los grupos de comunicaci\u00f3n han tenido problemas en el pa\u00eds galo, donde <b>Publicis Group y Havas<\/b> dominan el mercado, que ahora son parte de <b>Vivendi<\/b>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo WPP ha anunciado la fusi\u00f3n de las agencias de publicidad Ogilvy y Grey en Francia, que podr\u00eda ser<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-101214","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP fusiona sus agencias de publicidad Ogilvy y Grey en Francia<\/title>\n<meta name=\"description\" content=\"WPP ha anunciado la fusi\u00f3n de las agencias Ogilvy y Grey en Francia, efectiva desde el 1 de julio. La segunda se traslada a las oficinas de la primera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=101214\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP fusiona sus agencias de publicidad Ogilvy y Grey en Francia\" \/>\n<meta property=\"og:description\" content=\"WPP ha anunciado la fusi\u00f3n de las agencias Ogilvy y Grey en Francia, efectiva desde el 1 de julio. 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