{"id":101210,"date":"2020-07-03T11:16:59","date_gmt":"2020-07-03T09:16:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=99739"},"modified":"2020-07-03T11:16:59","modified_gmt":"2020-07-03T09:16:59","slug":"cinco-insights-que-reflejan-al-actual-consumidor","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101210","title":{"rendered":"Cinco \u2018insights\u2019 que reflejan al actual consumidor"},"content":{"rendered":"
\"Cinco
Mindshare vuelve con la quinta Ola de \u201cCOVID-19 New Normal Tracker\u201d<\/figcaption><\/figure>\n

Problemas econ\u00f3micos, aburrimiento, crecimento de las compras online o la necesidad de volver a la normalidad, insights que resumen la actual situaci\u00f3n de los consumidores en 10 mercados globales, entre ellos, Espa\u00f1a. Mindshare vuelve con la quinta Ola de \u201cCOVID-19 New Normal Tracker\u201d, que identifica los nuevos h\u00e1bitos de los ciudadanos durante la pandemia.
\n<\/b><\/p>\n

El estudio muestra que la crisis sanitaria est\u00e1 afectando econ\u00f3micamente a los consumidores<\/b> de todo el mundo y, a medida que las tiendas comienzan a reabrir y se desbloquean los mercados, analiza c\u00f3mo los clientes est\u00e1n planteando sus compras y su poder adquisitivo.<\/p>\n

Principales insights que reflejan al actual consumidor<\/b><\/h3>\n

1.-Problemas econ\u00f3micos.<\/b> Casi tres de cada 10 personas de todo el mundo declaran estar muy afectadas. India (85%), M\u00e9xico (79%) y Singapur (77%) han sufrido el mayor impacto, mientras que China (48%) es el que menos.<\/p>\n

2.-Las generaciones m\u00e1s j\u00f3venes se sienten m\u00e1s afectadas financieramente<\/b> (entre 18 y 34 a\u00f1os), frente a las personas de mayor edad (m\u00e1s de 65 a\u00f1os). En este contexto, se podr\u00eda esperar que las marcas dirigieran sus acciones a este perfil menos \u00abperjudicado\u00bb.
\n<\/b><\/p>\n

3.-El aburrimiento llega a la sociedad.<\/b> Los ciudadanos se sienten preocupados porque la crisis no muestra signos de desaceleraci\u00f3n,<\/b> mientras que el aburrimiento toma el relevo. Uno de cada cuatro encuestados se identifica de esa forma en el \u00faltimo mes, frente al dato anterior, de uno de cada cinco. Este estado es mayor en Singapur<\/strong>.<\/p>\n

4.-Las compras online, en alza. <\/b>El \u00fanico aspecto normal de la vida de muchas personas es la posibilidad de adquirir productos en tiendas digitales. Desde el inicio de la pandemia y hasta marzo, el n\u00famero de consumidores que hicieron m\u00e1s compras online fue del 31%<\/b>. En China usan m\u00e1s ahora estas plataformas que durante la cuarentena. Las generaciones mayores (+55 a\u00f1os),<\/b> que, en la primer Ola, s\u00f3lo un 5% usaba estas ecommerce, el porcentaje se eleva hasta el 33%, en el \u00faltimo estudio.<\/p>\n

5.-Volver a la vida de antes.<\/b> Los consumidores ans\u00edan el fin de la crisis sanitaria y continuar con sus vidas, especialmente en Singapur, Estados Unidos y Reino Unido. Los consumidores tambi\u00e9n esperan que las marcas vuelvan a un marketing \u201cnormal\u201d<\/b> y dejen de utilizar el mensaje de la pandemia en sus contenidos comerciales, sobre todo en China y en la India.<\/p>\n

Tambi\u00e9n existe el deseo de cuidarse a uno mismo <\/b>despu\u00e9s de las dificultades de la cuarentena, ya que una cuarta parte de los usuarios est\u00e1 de acuerdo de que se comprar\u00e1 art\u00edculos de lujos al finalizar la crisis sanitaria globa. Estados Unidos y Singapur lideran esta tendencia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Problemas econ\u00f3micos, aburrimiento, crecimento de las compras online o la necesidad de volver a la normalidad, insights que resumen la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-101210","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nCinco \u2018insights\u2019 que reflejan al actual consumidor - IPMARK<\/title>\n<meta name=\"description\" content=\"Problemas econ\u00f3micos, aburrimiento, crecimento de las compras online o la necesidad de volver a la normalidad, insights que resumen al actual consumidor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=101210\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco \u2018insights\u2019 que reflejan al actual consumidor - 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