{"id":101206,"date":"2020-07-02T20:15:51","date_gmt":"2020-07-02T18:15:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=99681"},"modified":"2020-07-02T20:15:51","modified_gmt":"2020-07-02T18:15:51","slug":"edt-unit-elements-y-efimero-se-unen-en-somos-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101206","title":{"rendered":"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group"},"content":{"rendered":"
\"EDT,
EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group<\/figcaption><\/figure>\n

El sector eventos se reinventa para adaptarse al nuevo escenario que nos deja la crisis de la COVID-19. As\u00ed lo han hecho las agencias EDT Eventos (grandes eventos corporativos), Unit Elements (eventos experienciales y versatilidad) y Ef\u00edmero (tendencias y lujo), que se han unido para fundar<\/strong> SOMOS Brand Experience Group<\/strong>.<\/p>\n

Un proyecto de futuro,  con el foco puesto \u00aben la profesionalizaci\u00f3n, el componente humano y la tecnolog\u00eda\u00bb que nace \u00abcon vocaci\u00f3n rentable y sostenible\u00bb. Capitaneado por C\u00e9sar Gonz\u00e1lez (CEO de EDT)<\/strong> con el respaldo de David Funollet (Unit Elements)<\/strong> y Ramiro Jofre (Ef\u00edmero)<\/strong>, y con un equipo rebosante de talento.<\/p>\n

Como han informado desde el nuevo grupo, llega con el objetivo de consolidarse como el grupo de referencia del sector comunicaci\u00f3n y eventos<\/strong>. Busca crear impacto a trav\u00e9s de las emociones, \u00abaportando cada uno su know-how<\/em> espec\u00edfico\u00bb.<\/p>\n

SOMOS Group, que contar\u00e1 con sede en Madrid y Barcelona<\/strong>, afirma que su plan estrat\u00e9gico de cara a los pr\u00f3ximos a\u00f1os incluye todo un proceso de transformaci\u00f3n, consolidaci\u00f3n y expansi\u00f3n internacional que le convertir\u00e1 en un referente en excelencia e innovaci\u00f3n dentro de la comunicaci\u00f3n y producci\u00f3n de eventos.<\/p>\n

Los protagonistas de la fusi\u00f3n<\/strong><\/h2>\n

EDT Eventos<\/strong><\/p>\n

Esta fusi\u00f3n es el \u00faltimo paso en la evoluci\u00f3n de un proyecto que Bosco Gonz\u00e1lez Del Valle Ch\u00e1varri y Juan Castillejo y De Oriol iniciaron hace m\u00e1s de 33 a\u00f1os con la creaci\u00f3n de una compa\u00f1\u00eda, EDT. Entre sus clientes figuran m\u00e1s de la mitad de las empresas del IBEX 35 (Telef\u00f3nica, Santander, BBVA, ACS, Endesa, Ferrovial, Inditex, Cepsa, Mapfre, Gamesa,..). <\/p>\n

Unit Elements<\/strong><\/p>\n

Lleva casi 20 a\u00f1os \u00abdespertando emociones en las personas que ayudan a las marcas a impactar positivamente\u00bb. Su equipo, liderado por David Funollet y sus socios, David Ib\u00e1\u00f1ez y Jordi Funollet, se han especializado en eventos impactantes de automoci\u00f3n, convenciones, viajes de incentivo y eventos deportivos con clientes como Honda, Seat, Banc de Sabadell, Salomon, Audi, o emblem\u00e1ticas marcas de gran consumo como Font Vella, Mars, Nestl\u00e9 y Danone.<\/p>\n

Ef\u00edmero<\/strong><\/p>\n

Lujo y tendencias junto a eventos privados de gran producci\u00f3n. Este ha sido el sello bajo el que se ha movido, con visi\u00f3n de futuro, Ramiro Jofre desde sus comienzos.  Durante m\u00e1s de dos d\u00e9cadas ha sabido mezclar realidad y fantas\u00eda haciendo magia en sus exquisitos proyectos para firmas como Cartier, Lanc\u00f4me, Audemars Piguet, Dior, YSL Beaute, Shiseido, Telva o Norman Foster Foundation entre muchas otras.<\/p>\n","protected":false},"excerpt":{"rendered":"

El sector eventos se reinventa para adaptarse al nuevo escenario que nos deja la crisis de la COVID-19. As\u00ed lo han<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-101206","post","type-post","status-publish","format-standard","hentry","category-eventos"],"acf":[],"yoast_head":"\nEDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group<\/title>\n<meta name=\"description\" content=\"Algunas de las agencias m\u00e1s destacadas del mercado, EDT Evento, Unit Elements y Ef\u00edmero, se han unido para fundar SOMOS Brand Experience Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=101206\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group\" \/>\n<meta property=\"og:description\" content=\"Algunas de las agencias m\u00e1s destacadas del mercado, EDT Evento, Unit Elements y Ef\u00edmero, se han unido para fundar SOMOS Brand Experience Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=101206\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-02T18:15:51+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101206#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101206\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group\",\"datePublished\":\"2020-07-02T18:15:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101206\"},\"wordCount\":469,\"commentCount\":0,\"articleSection\":[\"Eventos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101206\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=101206\",\"name\":\"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2020-07-02T18:15:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Algunas de las agencias m\u00e1s destacadas del mercado, EDT Evento, Unit Elements y Ef\u00edmero, se han unido para fundar SOMOS Brand Experience Group.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101206#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=101206\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101206#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group","description":"Algunas de las agencias m\u00e1s destacadas del mercado, EDT Evento, Unit Elements y Ef\u00edmero, se han unido para fundar SOMOS Brand Experience Group.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=101206","og_locale":"es_ES","og_type":"article","og_title":"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group","og_description":"Algunas de las agencias m\u00e1s destacadas del mercado, EDT Evento, Unit Elements y Ef\u00edmero, se han unido para fundar SOMOS Brand Experience Group.","og_url":"https:\/\/ipmark.com\/?p=101206","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-07-02T18:15:51+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=101206#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=101206"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group","datePublished":"2020-07-02T18:15:51+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=101206"},"wordCount":469,"commentCount":0,"articleSection":["Eventos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=101206","url":"https:\/\/ipmark.com\/?p=101206","name":"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2020-07-02T18:15:51+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Algunas de las agencias m\u00e1s destacadas del mercado, EDT Evento, Unit Elements y Ef\u00edmero, se han unido para fundar SOMOS Brand Experience Group.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=101206#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=101206"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=101206#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"EDT, Unit Elements y Ef\u00edmero se unen en SOMOS Group"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/101206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101206"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/101206\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}