{"id":101201,"date":"2020-07-01T13:23:21","date_gmt":"2020-07-01T11:23:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=99653"},"modified":"2020-07-01T13:23:21","modified_gmt":"2020-07-01T11:23:21","slug":"industria-comercio-turismo-se-alia-con-google","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101201","title":{"rendered":"Industria, Comercio y Turismo se al\u00eda con Google para impulsar la digitalizaci\u00f3n en pymes"},"content":{"rendered":"
\"El
El Ministerio de Industria, Comercio y Turismo y Google lanzan la iniciativa Impulso Digital<\/figcaption><\/figure>\n

El Ministerio de Industria, Comercio y Turismo ha lanzado, junto a Google, \u2018Impulso Digital\u2019, una campa\u00f1a que persigue ayudar a la recuperaci\u00f3n econ\u00f3mica y fomentar el avance digital entre trabajadores, pymes y el sector tur\u00edstico en Espa\u00f1a. <\/strong><\/p>\n

Seg\u00fan han explicado sus impulsores, esta iniciativa aspira a que un gran n\u00famero de peque\u00f1as y medianas empresas se digitalicen o impulsen el crecimiento de sus negocios mediante recursos digitales. Una necesidad que ha evidenciado la crisis sanitaria de coronavirus, ya que de acuerdo a los datos del \u00cdndice de Econom\u00eda y Sociedad Digital de la Comisi\u00f3n Europea, s\u00f3lo el 14% de las pymes cuenta con un plan de digitalizaci\u00f3n en Espa\u00f1a<\/strong>. <\/span><\/p>\n

En este sentido, la ministra de Industria, Comercio y Turismo, Reyes Maroto<\/strong>, ha recordado que \u201cel reto de relanzamiento ha de abordarse con herramientas como la internacionalizaci\u00f3n, la sostenibilidad o la digitalizaci\u00f3n. La transformaci\u00f3n digital es esencial en la recuperaci\u00f3n, para crear negocios m\u00e1s vers\u00e1tiles, m\u00e1s fuertes y mejor preparados para el futuro\u201d. <\/span><\/p>\n

Este proyecto busca ayudar a pymes y al sector tur\u00edstico, siguiendo el Plan de Impulso del Sector Tur\u00edstico recientemente anunciado<\/strong> por el Gobierno, y se desarrollar\u00e1 a lo largo de este a\u00f1o en torno a tres l\u00edneas de actividad: pymes, Turismo y empleados. <\/span><\/p>\n

Entre las primeras medidas planteadas, destaca la puesta a disposici\u00f3n para peque\u00f1as y medianas empresas de la plataforma \u2018Impulso Digital con Google\u2019<\/strong>, donde compa\u00f1\u00edas y profesionales en activo o en b\u00fasqueda de empleo podr\u00e1n acceder a diferentes gu\u00edas, recursos, formaciones y herramientas para trabajar, aprender y ense\u00f1ar en remoto. O las herramientas de Google My Business<\/strong>, que permiten dar m\u00e1s visibilidad a los peque\u00f1os negocios. <\/span><\/p>\n

\u2018Impulso Digital\u2019 es una iniciativa a largo plazo. Seg\u00fan explican desde la tecnol\u00f3gica, en los pr\u00f3ximos meses se lanzar\u00e1n nuevos recursos y colaboraciones con el sector p\u00fablico para apoyar al tejido empresarial y al turismo. <\/span><\/p>\n

—<\/p>\n

M\u00e1s noticias de Digital<\/strong>: <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

El Ministerio de Industria, Comercio y Turismo ha lanzado, junto a Google, \u2018Impulso Digital\u2019, una campa\u00f1a que persigue ayudar a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[5470,554,503],"class_list":["post-101201","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-coronavirus","tag-google","tag-pymes"],"acf":[],"yoast_head":"\nIndustria, Comercio y Turismo se al\u00eda con Google para impulsar la digitalizaci\u00f3n en pymes<\/title>\n<meta name=\"description\" content=\"El Ministerio de Industria, Comercio y Turismo ha lanzado, junto a Google, \u2018Impulso Digital\u2019, una campa\u00f1a que persigue ayudar a la recuperaci\u00f3n econ\u00f3mica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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