{"id":101041,"date":"2020-09-01T08:00:18","date_gmt":"2020-09-01T07:00:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=101041"},"modified":"2020-09-01T18:45:41","modified_gmt":"2020-09-01T17:45:41","slug":"publishers-nuevos-modelos-de-monetizacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=101041","title":{"rendered":"Publishers y nuevos modelos de monetizaci\u00f3n. A debate el pr\u00f3ximo 3 de septiembre"},"content":{"rendered":"<p><strong>Nuevos modelos (viables) de monetizaci\u00f3n y otras inc\u00f3gnitas que intentaremos despejar el pr\u00f3ximo 3 de septiembre en nuestro primer coloquio de la \u00faltima recta del a\u00f1o, que cuenta con el patrocinio de <a href=\"https:\/\/www.outbrain.com\/es\/\">Outbrain<\/a>. \u00bfCu\u00e1l ser\u00eda el modelo de suscripci\u00f3n ideal?\u00a0\u00bfQu\u00e9 ventajas y retos ofrece el ID digital \u00fanico, desde la perspectiva del publisher?\u00a0\u00bfEs\u00a0 posible retener y rentabilizar al nuevo p\u00fablico que los medios han atra\u00eddo durante los \u00faltimos meses? <a href=\"https:\/\/ipmark.com\/eventos\/coloquio-publishers\/#coloquiopublishers1\">\u00a1Consigue tu invitaci\u00f3n!<\/a><\/strong><\/p>\n<p>La crisis COVID ha colocado a los medios en una situaci\u00f3n parad\u00f3jica. M\u00e1s audiencias y menos, muchos menos ingresos publicitarios. Justo cuando muchos de ellos se lanzaban a nuevos modelos de negocio basados en los muros de pago.<\/p>\n<p>En medio de una situaci\u00f3n llena de incertidumbres son muchos los que cuestionan el paywall como modelo de negocio en un contexto como el espa\u00f1ol, con \u00edndices muy bajos de lectura de prensa. \u00bfEs una soluci\u00f3n trasladable a nuestro pa\u00eds?<\/p>\n<p>\u00bfSon los podcasts la nueva radio? \u00bfC\u00f3mo monetizarlos?<\/p>\n<p>Sobre todo ello debatiremos con expertos en la materia. La cita es el pr\u00f3ximo 3 de septiembre. Evento online.<\/p>\n<h3><a href=\"https:\/\/ipmark.com\/eventos\/coloquio-publishers\/#coloquiopublishers1\"><span style=\"color: #ff0000;\"><strong>\u00a1Consigue tu invitaci\u00f3n ya!<\/strong><\/span><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Registros, suscripciones&#8230;c\u00f3mo conseguirlos y retenerlos.  <\/p>\n","protected":false},"author":21,"featured_media":108370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34],"class_list":["post-101041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publishers: nuevos modelos de monetizaci\u00f3n-IPMARK<\/title>\n<meta name=\"description\" content=\"IPMARK y Outbrain convocan un coloquio sobre los nuevos modelos de monetizaci\u00f3n de los publishers y c\u00f3mo retener y fidelizar a los usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=101041\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishers: nuevos modelos de monetizaci\u00f3n-IPMARK\" \/>\n<meta property=\"og:description\" content=\"IPMARK y Outbrain convocan un coloquio sobre los nuevos modelos de monetizaci\u00f3n de los publishers y c\u00f3mo retener y fidelizar a los usuarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=101041\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T07:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-01T17:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/publishers-coloquio-IPMARK-Outbrain-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101041#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=101041\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Publishers y nuevos modelos de monetizaci\u00f3n. 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