{"id":100969,"date":"2020-07-29T14:18:50","date_gmt":"2020-07-29T12:18:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=100969"},"modified":"2020-08-07T12:14:00","modified_gmt":"2020-08-07T11:14:00","slug":"alsa-lanza-campana-verano-la-mano-vccp-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=100969","title":{"rendered":"Alsa lanza su campa\u00f1a de verano de la mano de VCCP Spain"},"content":{"rendered":"<p><strong>Bajo el concepto \u00abVive un verano Alsa\u00bb, la compa\u00f1\u00eda de trasporte ha<\/strong>\u00a0<strong>lanzado al mercado la campa\u00f1a de publicidad para promover el uso de sus servicios en la temporada de verano. La estrategia y creatividad de esta campa\u00f1a es obra de la agencia VCCP Spain.\u00a0<\/strong><\/p>\n<p>Esta acci\u00f3n llega con el <strong>objetivo<\/strong> de posicionar el viaje en un autob\u00fas como la mejor opci\u00f3n para disfrutar de este verano, la campa\u00f1a enfatiza los beneficios m\u00e1s relevantes para el viajero vacacional, como la seguridad, la gran capilaridad, las tarifas asequibles,la sostenibilidad o la comodidad de los autobuses de Alsa, entre otras.<\/p>\n<p>Se trata de la primera campa\u00f1a realizada tras la presentaci\u00f3n de<strong> la nueva imagen de marca de Alsa<\/strong>, que fue renovada durante los primeros meses de 2020, y en ella se comunica la reactivaci\u00f3n de las rutas con destinos de viajes vacacionales tras los meses de confinamiento<\/p>\n<p>VCCP Spain ha desarrollado una campa\u00f1a integrada de \u00e1mbito nacional, dirigida especialmente al target joven y que se desarrollar\u00e1 en varias fases hasta el mes de septiembre, contando con spots de TV de 45\u201d, 25\u201d y 10\u2019\u2019, un plan en medios digitales en Youtube, as\u00ed como con Bumber Ads, campa\u00f1a display (Dynamic Ads) y en redes sociales.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vive un verano Alsa\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/EAxL3wWHhRM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el concepto \u00abVive un verano Alsa\u00bb, la compa\u00f1\u00eda de trasporte ha\u00a0lanzado al mercado la campa\u00f1a de publicidad para promover<\/p>\n","protected":false},"author":21,"featured_media":108358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-100969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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