{"id":100798,"date":"2020-07-28T15:42:28","date_gmt":"2020-07-28T13:42:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=100798"},"modified":"2020-08-03T20:18:44","modified_gmt":"2020-08-03T19:18:44","slug":"infinia-audio-nuevo-formato-creado-la-mano-renault-omd-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=100798","title":{"rendered":"Infinia Audio, un nuevo formato creado de la mano de Renault y OMD Espa\u00f1a"},"content":{"rendered":"
\"Infinia
Infinia Audio, un nuevo formato creado de la mano de Renault y OMD Espa\u00f1a<\/figcaption><\/figure>\n

De la colaboraci\u00f3n de OMD Espa\u00f1a con Infinia, nace Infinia Audio, un nuevo formato con el que la marca automovil\u00edstica Renault se ha estrenado para dar mayor presencia a la gama Selection durante los meses de junio y julio. Este formato de audio, con creatividades de 20\u201d y 7\u201d, ha sido distribuido a trav\u00e9s de la red premium de Infinia, lo que ha permitido desarrollar la campa\u00f1a con una alta segmentaci\u00f3n <\/strong>de audiencias en el entorno digital, entre otros, con Spotify, con el objetivo de obtener la mayor frecuencia posible.<\/strong><\/p>\n

Dados los buenos resultados obtenidos, de cara a siguientes oleadas, Renault y OMD Espa\u00f1a activar\u00e1n de nuevo campa\u00f1a con este novedoso formato, combin\u00e1ndolo con otros formatos digitales que ayuden a generar mayor presencia de la marca automovil\u00edstica, apostando as\u00ed por el uso de nuevos formatos, como el audio, que ayuden a construir notoriedad y frecuencia sobre una audiencia de alta afinidad.<\/p>\n

\u201cOMD y Renault evolucionamos juntos en la b\u00fasqueda constante de aquellos formatos y mensajes que mejor se adaptan a nuestras audiencias. Esto lo hacemos gracias a la colaboraci\u00f3n de los soportes, siempre abiertos a innovar y a ofrecer soluciones novedosas, que nos permitan construir un storytelling adaptado a las diferentes audiencias\u201d. Ra\u00fal Mu\u00f1oz, brand director para Renault en OMD Espa\u00f1a<\/strong>.<\/p>\n

\u201cDesde Renault, estamos convencidos de la importancia que tiene la innovaci\u00f3n en materia de publicidad digital, para acercarnos todo lo posible a nuestros usuarios y as\u00ed poder proporcionarles una experiencia m\u00e1s personalizada y atractiva\u201d. Cristina Moreno, digital manager de Renault Espa\u00f1a.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

De la colaboraci\u00f3n de OMD Espa\u00f1a con Infinia, nace Infinia Audio, un nuevo formato con el que la marca automovil\u00edstica Renault<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2679],"class_list":["post-100798","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-renault"],"acf":[],"yoast_head":"\nInfinia Audio, un nuevo formato creado de la mano de Renault y OMD Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"De la colaboraci\u00f3n de OMD Espa\u00f1a con Infinia, nace Infinia Audio, un nuevo formato estrenado para la campa\u00f1a de la gama Selection de Renault.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=100798\" 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