{"id":100661,"date":"2020-07-24T14:26:46","date_gmt":"2020-07-24T12:26:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=100661"},"modified":"2020-07-24T14:26:46","modified_gmt":"2020-07-24T12:26:46","slug":"renault-omd-espana-primeros-implementar-nuevo-formato-ignite","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=100661","title":{"rendered":"Renault y OMD Espa\u00f1a, primeros en implementar el nuevo formato Ignite"},"content":{"rendered":"<figure id=\"attachment_100682\" aria-describedby=\"caption-attachment-100682\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-100682\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/renault_opt.png\" alt=\"Renault y OMD Espa\u00f1a, primeros en implementar el nuevo formato Ignite\" width=\"345\" height=\"504\"><figcaption id=\"caption-attachment-100682\" class=\"wp-caption-text\">Renault y OMD Espa\u00f1a, primeros en implementar el nuevo formato Ignite<\/figcaption><\/figure>\n<p><strong>OMD Espa\u00f1a y Renault, los primeros en utilizar el nuevo formato lanzando recientemente por RichAudience, el cual optimiza el inventario m\u00f3vil para convertirlo en creatividades rich media, aplicando una serie de capas tecnol\u00f3gicas que permiten garantizar KPIs como viewability o VTR.<\/strong><\/p>\n<p>La tecnolog\u00eda Ignite combina un sistema predictivo de atenci\u00f3n sobre los emplazamientos de su entorno y permite que s\u00f3lo se trabaje sobre los que est\u00e1n por encima del objetivo de viewability marcado, as\u00ed como la capacidad de paquetizar la creatividad para que se lance la impresi\u00f3n \u00fanicamente cuando el usuario est\u00e1 en zona de atenci\u00f3n.<\/p>\n<p>La consecuci\u00f3n de los resultados obtenidos con este formato en la campa\u00f1a de Renault Veh\u00edculos de Ocasi\u00f3n ha tenido un gran impacto en cobertura y afinidad. Partiendo de frecuencias muy bajas para trabajar la cobertura incremental, se ha garantizado una viewavility del 70% y VTR de m\u00e1s de 75% y un CTR de m\u00e1s de un 0,35%.<\/p>\n<p>\u201cDesde Renault, apostamos por la innovaci\u00f3n en materia de publicidad digital, para mejorar el conocimiento acerca de nuestros usuarios y proporcionarles la experiencia m\u00e1s adecuada y atractiva posible\u201d <strong>Cristina Moreno, digital manager de Renault Espa\u00f1a<\/strong><\/p>\n<p>\u201cEn OMD siempre estamos abiertos a testar todas las novedades tecnol\u00f3gicas que nos garanticen una continua y progresiva optimizaci\u00f3n de los KPIs para nuestro cliente Renault. Gracias a esta estrategia de test and learn, conseguimos estar a la vanguardia e ir aprendiendo para garantizar una calidad del impacto, que nos permita tangibilizar en resultados de negocio de cliente nuestro esfuerzo en media\u201d, <strong>Laura Serrano, brand lead de OMD Espa\u00f1a.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OMD Espa\u00f1a y Renault, los primeros en utilizar el nuevo formato lanzando recientemente por RichAudience, el cual optimiza el inventario<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2679,50],"class_list":["post-100661","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-renault","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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